An outline of air humidifier market in terms of the application landscape: portable products to gain precedence in the residential sector over 2018-2024
Increasing awareness about the negative effects of dry, polluted air has helped in impelling air humidifier market outlook in the recent decade. A survey conducted by World Health Organization in UK found that 30 towns and cities have fine-particle air pollution that are well over the ten micrograms per cubic meter recommended limit. Every summer, a significant percentage of population suffers from hay fever due to increased pollution. Such a situation is not limited to the UK nor does the problem exist only in summer – even in winters, dry air can cause cracking of skin and stuffy noses. According to experts, skin damage to this extent slows down the body’s natural immunity, making people more disposed to viruses.
U.S. Air Humidifier Market, By Application, 2017 & 2024, (Units)
In order to combat the numerous afflictions arising from air pollution, humidifiers are being used liberally across myriad geographies, providing an increased impetus to air humidifier market share. As per reliable statistics, Americans are known to purchase around 10 million air humidifiers each year.
Optimal humidity has been proved to play a significant role in health and wellbeing. Humidifiers not only supply the necessary moisture to the air that can help to keep skin from chaffing but also improves the air quality to keep pollens, pet dander and suspended particles from floating in the air. As more health experts continue to emphasize the importance of maintaining a relative humidity of 40% to 60% indoors to create comfortable living conditions, air humidifier market will register commendable growth in the years ahead. With the rise in air pollution, concerns for infant health have also encouraged a significant section of consumers to invest in air humidifiers. This in consequence has stimulated air humidifiers market share from the residential sector, which stood at 28 million units in 2017.
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Portable humidifiers are massively used across the residential sector, given their extensive benefits of mobility and convenience. As per estimates, portable humidifiers accounted for 90% of air humidifier market share in 2017, driven by their easy installation, convenience, low energy consumption, and low cost of the product. The only major drawback of the product is the need to constantly keep it clean to avoid bacteria buildup. However, air humidifier industry participants have brought forth a slew of unique humidifiers to the market that have self-cleaning features, eliminating the hassle of cleaning the humidifier on a weekly basis.
The demand for humidifiers across the commercial sector has also been increasing lately, as companies across the automotive, electronics, pharmaceutical, textile, packaging, paper and pulp industries largely deploy humidifiers on factory floors. For instance, data centers, which are the pulse centers of the modern day connected lifestyle, need a constant level of humidification. Data centers abide by the guidelines set by the American Society of Heating, Refrigeration and Air Conditioning Engineers (ASHRAE) where humidity monitoring is important to mitigate static charge build up and electrostatic discharge for sensitive electromagnetic components. Studies have showed that maintaining an increased level of relative humidity in data centers decreased the risk of unwanted electromagnetic discharge and related hardware failure and downtime. The rising deployment of humidifiers for data centers will thus augment air humidifier industry share.
Air humidifier market has already established a strong presence across the developed economies. Endowed with a vast scope of applications, the demand for these humidifiers is only slated to increase in the years to come. With top-notch companies such as Philips, Honeywell, Proctor & Gamble, Carrier, Armstrong International, etc., striving to introduce a range of highly advanced products in this vertical, air humidifier market share is likely to soar tremendous heights over 2018-2024.
Author Name : Paroma Bhattacharya