Probiotics market to accrue stupendous proceeds from F&B applications over 2018-2024, increased R&D programs to characterize the strategic landscape

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Owing to the extensive product application across dietary supplements & functional food industries, probiotics market is being increasingly referred to as one of the most promising business verticals around the globe. The rising significance of functional foods can be aptly attributed to the fact that these food additives are gradually and steadily acquiring a prominent position in the dietary profile of a sizeable number of health-conscious consumers. It goes without saying that this trend has, in turn, created a host of lucrative growth avenues for the leading probiotics industry participants which would eventually stimulate this business space.

Of late, the awareness among customers pertaining to the health benefits that can be derived from the consumption of probiotics products has been steadily increasing, augmenting probiotics market trends. While interpreting the future growth prospects of the overall probiotics industry space, it is quite imperative to bear in mind that the total valuation of this business arena stood at an impressive USD 40 billion in 2017, as per a report compiled by Global Market Insights, Inc.

U.S. Probiotics Market Size, By End-Use, 2017 & 2024 (Kilo Tons)
U.S. Probiotics Market Size, By End-Use, 2017 & 2024 (Kilo Tons)

Global probiotics market has also been gaining traction due to a marked increase in the utilization of probiotic strains in various food applications. These probiotic strains, which predominantly include lactobacilli and bifidobacterial, actively develop resistance to bile, antimicrobial, and acid production, boosting the digestive and immune system, subsequently improving the overall human health. Citing an instance to highlight the rising prevalence of probiotic strains, the foremost probiotics industry giant, DuPont Danisco has recently claimed that the food products consisting of HN019, the firm’s Bifidobacterium lactis strain, have been recognized as Food with Function Claims by the Consumer Affairs Agency of the Government of Japan. Dietary supplements, drinkable yogurts, and other food products containing HN019 as an ingredient are said to enhance microflora and improve digestive health by addressing intestinal ailments.

HN019 is also being considered as the first Bifidobacterium lactis strain that has ensured a probiotic manufacturer to establish a health claim on the product. Apparently, the recent instances of recognizing the health benefits of probiotic products will enable consumers to make more informed decisions, consequentially having far-reaching implications on the growth potential of probiotics market.

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To complement the aforementioned statements, the global probiotics industry has been witnessing a marked increase in research activities which has further expanded the market size of this business space. Strong clinical evidences have been apparently emerging which have offered new insights into the efficacy and effectiveness of the existing food products in probiotics industry in treating mental ailments and neurological diseases.

As per reliable sources, a few researchers and doctoral candidates would present the results of pilot studies at the upcoming IPA World Congress + Probiota 2018, which would demonstrate the tolerability

Author Name : Saif Ali Bepari



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