Vitamin E market outlook: Cosmetics & Dietary applications to offer dynamic growth opportunities over 2016-2024.

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Shifting consumer focus toward health and wellness benefits from vitamins consumption will surge the global vitamin E market. Increasing consciousness of adopting healthy food habits coupled with rise in spending capacity will significantly stimulate the vitamin E industry. According to Global Market Insights, Inc., “Vitamin E market size is estimated to grow at a CAGR of 3.5% over the period of 2016-2024.” Vitamin E has many benefits to the human health, including regulation of blood pressure, reproduction system, and in prevention of health problems. The trend of maintaining a healthy lifestyle which includes dietary supplements along with regular diets is equally popular across the developed as well as the developing economies. In addition to this, rising disposable incomes in these regions will boom the vitamin E industry in the coming years.

UK Vitamin E Market size, by application, 2013-2024 (USD Million)

UK Vitamin E Market size, by application, 2013-2024 (USD Million)

Furthermore, growing geriatric population base in U.S., Europe, and Japan has multiplied the use of medications for the cure of disorders coupled with precautionary supplements which will help to stay healthy and fit. This scenario has stimulated the need for mandatory intake of vitamin E from supplementary sources fueling the vitamin E market size.

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Based on products, vitamin E market is segmented into synthetic vitamin E and natural vitamin E. Natural vitamin E is further categorized into Tocopherol and Tocotrienols by products. Tocopherol is naturally found in fish, vegetable oils, nuts, and leafy vegetables. Tocopherols is projected to surpass USD 300 million by 2024, owing to rise in per capita income and consumers’ willingness to spend more on nutrition and dietary supplements. Europe and U.S. are the largest contributors to the overall consumption, as the majority of the population is inclined towards maintaining healthy lifestyles in turn boosting the vitamin E industry.

U.S. vitamin E market is set to witness escalating gains, owing to healthy food consumption and high disposable income. Moreover, healthcare regulations are also contributing in driving the regional growth. U.S. vitamin E market generated revenue over USD 50 million in 2015 and is estimated to grow considerably in the coming seven years.

Europe vitamin E market is projected to expand significantly due to increase in consumption of dietary supplements. Moreover, rising demand for high protein diets, particularly in Russia and Germany has slated the Europe animal feed market size. Rising prescriptions and recommended health supplements from the health professionals will further complement the regional industry growth.

Cosmetics applications in the vitamin E market is witnessing high growth rate increasing at 7% over the period of 2016-2024. The willingness to pay more for the products which prevents skin ageing and assures various other skin benefits with UV protection & moisture content for healthy and youthful skin will generate huge scope for vitamin E industry share in the coming seven years. Its usage in sunscreen and other cosmetics products where vitamin E helps in reducing inflammation on the skin will escalate the industry growth over the coming timeframe.

Dietary supplements application is another lucrative segment assuring heavy gains in the vitamin E industry. Rising demand for nutritional edibles in the form of powders, liquids, tablets, pills, and capsules particularly in the western countries will spur the vitamin E market growth. Dietary supplements vitamin E demand is expected to register a CAGR of 4% over the period of 2016-2024. Reduction of migraine headaches, strengthening of the immune system, controlling blood pressure levels, and protection from flu and cold are the major benefits obtained from the consumption of these dietary supplements.

Another profitable segment in the vitamin E industry is the animal nutrition market, which was worth USD 1 billion in 2015. Growing meat export from Asia Pacific countries will generate animal nutrition demand. Rising prevalence of livestock diseases has enabled the usage of better animal nutrition in turn driving the vitamin E market. Moreover, rising cattle breeding in China, India, Russia, and Brazil will generate heavy demand for Animal feed additives market. Synthetic vitamin E is a major product used in animal feed industry.

Asia Pacific dominated the global meat production, which was projected to be over 130 million tons. China vitamin E animal nutrition market worth USD 70 million in 2015, is anticipated to surge noticeably over the coming seven years.

Presently the vitamin E industry is highly competitive with emerging markets from India and China. Moreover, many other industry participants are focusing on investigating substitute sources to improve the characteristic of vitamin E.  The vitamin E market share is consolidated with top five industry participants catering to 50% of the global demand in 2015. The major market players include COFCO Tech Bioengineering DSM, BASF, American River Nutrition, Cargill, and ADM.

Author NameOjaswita Kutepatil

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