U.S. breastfeeding accessories market to witness significant growth over 2017-2024, Breast milk bottles to dominate the product landscape

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Breastfeeding Accessories Market has been gearing up at a rapid pace since the last few years with the rigorous initiatives by several governmental and non-governmental organizations regarding the benefits of breastfeeding. Implementation of stringent codes and legislations that prohibit the advertising of breast milk substitutes has been acting in favor of the business expansion. As per estimates, globally, around 135 countries have registered under International Code of Marketing of Breastmilk Substitutes. Today, a majority of the female population demand a work life balance. Working mothers comparatively get lesser time to feed their infants and rely on technology based solutions like breast pump. In this regard, it is important to note that breast pump market is forecast to surpass USD 1.6 billion by 2024, which is expected to leave a proportional impact on breastfeeding accessories market commercialization as well. Industry biggies are highly focusing on strategies such as mergers and acquisitions and advanced product developments to have a better hold over the competitive landscape.

U.S. Breastfeeding Accessories Market size, By Product, 2013-2024 (USD Million)
U.S. Breastfeeding Accessories Market size, By Product, 2013-2024 (USD Million)

Statistics claim breastfeeding accessories industry to record a double-digit growth (10%) over the period of 2017-2024, with a target valuation of over USD 1.4 billion by 2024. The U.S has always proved itself as a lucrative growth ground for major markets globally. In this case, technological proliferation is amongst the many factors that has played a pivotal role in the regional breastfeeding accessories industry augmentation. Increasing working female population with hectic schedules and lack of proper maternity leaves have impelled the market growth in U.S.  A large number of lactation consultants and breastfeeding advocacy groups spread around the nation have further complemented the business expansion.

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India breastfeeding accessories industry has been also carving a lucrative road map over the past few years. Significant economic development that has resulted in rising disposable incomes is ensuring the growth prospect of the market in this region.  In addition to this, increasing awareness concerning the benefits of breast feeding along with numerous initiatives undertaken both by private and public sectors have fueled breastfeeding accessories market adoption. Germany breastfeeding accessories market will also witness lucrative gains over 2017-2024.

Implementation of policies like WHO code along with other supportive initiatives undertaken by renowned organizations encouraging breastfeeding have indeed provided a significant impetus to breastfeeding accessories market. Over the years, the industry has expanded remarkably which is quite evident from its diversified product spectrum including sore nipple cream, nursing pads, breast milk storage bags, breast shells, nipple shields, cleaning pads, and breast milk bottles. Breast milk bottles led the product landscape in 2016 and are likely to continue their domination in the global industry over the coming seven years.  Owing to their appropriate design, these bottles are quite feasible both for normal feeding purposes as well as through breast pumps. Breast milk storage bags also procured a major portion of the breastfeeding accessories industry. Greater convenience, low cost, compact size, and disposable pattern are some of the factors favoring the product demand.

The business landscape of breastfeeding accessories market has massively evolved over the recent years, pertaining to the technological interventions that have contributed toward the expansion of the product portfolio. Despite the associated high costs, lack of proper awareness, and product substitutes posing as potential threats to the industry penetration across a few regions, breastfeeding accessories market is anticipated to make a headway in the coming seven years, primarily due to the rigorous involvement of business players in R&D activities. Ardo Medical, Medela, Bailey Medical, Koninklijke Philips, Büttner-Frank, Linco Baby Merchandise Works, Hygeia Health, and Mayborn Group are some of the leading companies involved in breastfeeding accessories industry.

Author Name : Satarupa De

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