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Light field market to garner lucrative proceeds via media & entertainment applications, Latin America to emerge as a profitable investment hub

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One of the most swiftly progressing verticals of the global smart technologies space, light field market has come a long way since its inception owing to pathbreaking inventions to capture the 3D and 4D light fields. The gradually rising popularity of light field cameras across several business verticals such as industrial, healthcare, retail, entertainment and media, and automotive has certainly propelled the product demand in the recent years. As light field cameras are equipped with thousands of micro lenses between the main lens and the sensor, it lets the user shoot first and focus later which ensures an improved image resolution. Numerous companies appear proactive in adopting light field technology and are developing high-grade products – a factor that would widen the horizon of light field industry in the years ahead.

Japan light field market, by application, 2017 & 2024 (USD Million)
Japan light field market, by application, 2017 & 2024 (USD Million)

Adoption of light field technology in the entertainment and media sector is altering the contours of the overall industry

One of the major factors that has provided a significant impetus to the light field industry progression is the rapidly expanding entertainment and media application of this technology. In fact, as per a research report prepared by Global Market Insights, Inc., the entertainment and media application apportioned more than 25 percent of the total revenue share of the industry in 2017 – impressive statistics that signify the extensive future growth of this application. This technology is being increasingly incorporated in numerous entertainment medias including amusement parks, theaters, gaming, museums, and apps, predominantly through virtual reality (VR) headsets. Apparently, the light field technology has seemingly demonstrated a new level of how convincing VR experiences can be.

A recent instance lending credibility to the claims of using light field technology effectively in VR is of Google, who has been experimenting with this technology over the last few years. In 2018, the search engine giant released a free application, named ‘Welcome to Light Fields’, mainly to exhibit the potential of this technology. Notably, the application has been made available on Steam VR for Windows, Oculus Rift, and HTC Vive VR headsets.

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Speaking along similar lines, it has also been recently reported that Google acquired Silicon Valley-based imaging startup Lytro, which is best known for developing the world’s first light field camera and has numerous patents to its name in VR-related imaging technology. With this acquisition, it is being speculated that the company might be looking to strengthen either its VR gaming initiatives or its camera offering in Pixel phones, which is quite unsurprising as prominent players operating in gaming sector are improving customer experience by integrating VR into games. Considering the impact of the top of the line acquisitions and innovative products being unveiled by major tech magnates like Google, the entertainment and media application of the light field industry is undoubtedly set to escalate at an exceptional pace in the ensuing years.

Latin America to emerge as a major revenue pocket for light field industry

Anticipated to register an annual growth rate of more than 16 percent over the forecast timeframe, Latin America has gradually emerged as a lucrative investment avenue for potential stakeholders. The rapidly expanding retail sector in Latin American nations has compelled the major retailers to adopt and leverage new technologies to gain competitive advantage. In this regard, it would be prudent to mention that the proliferation of AR and VR technologies has been assisting the retail sector to improve customer experience and brand engagement ratio.

The brick-and-mortar retail outlets are launching interactive experience devices such as mixed reality headsets to enhance the shopping experience, essentially fueling the growth potential of Latin America light field industry. In addition to the retail sector, the light field technology is being increasingly utilized across other business verticals such as automotive and hospitality, which would, in turn, strengthen the product demand in the times to come.

With light field technology being increasingly used in imaging solution processes along the likes of layout & animation, image construction, 3D scanning, 3D rendering, and 3D mapping and modeling, it remains to be seen how this technology impacts the future of mixed-reality products. However, it is quite imperative to mention that the growth trajectory of light field market appears highly-promising owing to the technology’s potential to drastically change the product portfolio of several business verticals. For the record, the commercialization scale of the global light field industry is slated to surpass USD 1.5 billion by 2024.

Author NameSaif Ali Bepari

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AI deployment to drive GPU as a service market, global industry to register a CAGR of more than 30% over 2017-2024

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Robust advancements in technology have led to a rise in the deployment of IT-based solutions, impelling GPU as a service market. Nowadays, GPUs (graphics processing units) are being predominantly integrated with the CPU (central processing unit) in self-driving cars, artificial intelligence, and high processing power computing, subject to consumer demands for the installation of graphics in their systems. In the coming years, it is expected that the surging automation in vehicles for ADAS, internal infotainment, and other significant applications are likely to contribute toward the growth of GPU as a service industry. It is prudent to mention that several product developers also prefer software-based systems such as CAD and CAM for improving the overall output efficiency and accuracy, which would considerably propel GPU as a service market over the years ahead.

GPU as a Service Market Size, By Application, 2016 & 2024 (USD Million)
 GPU as a Service Market Size, By Application, 2016 & 2024 (USD Million)

Considering the benefits of GPUs, numerous educational institutes have been extending invitations to industry biggies for supercomputer installation. For instance, the Central China Normal University has called upon Inspur to build a petaflop supercomputer, which will help the educational organization host deep learning workloads and traditional HPC applications. The deployment of artificial intelligence in particular, is slated to have a significant impact on GPU as a service industry trends, on account of which numerous companies have been striving to improve their AI-based programs and products for learning institutions. Cray Inc., for instance has collaborated with Intel to enable advancement in machine and deep learning programs. The robustly increasing adoption of AI-based technologies across scientific and industrial disciplines is thus anticipated to play a key role in the growth of GPU as a service market.

In recent times, the role of graphics in the automotive domain has increased to quite an appreciable extent, given the massive deployment of electronic content in vehicles. In-car electronics have moved beyond fancy HMI and entertainment displays to passenger protection and safety monitoring systems. Automotive OEMs that implement consumer-centric infotainment and innovative safety features are now attracting more consumers, stimulating the demand for GPUs. Thus, the surging deployment of 3D graphics and safety applications in automobiles would heavily drive GPU as a service market share in the forthcoming years.

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Automotive Safety features and 3D Graphics: How they influence GPU as a Service market share

Numerous automakers, as on today, have been deploying advanced automotive safety features such as advanced driving assistance systems in vehicles to comply with regulatory norms for occupant and automobile safety. Consumers have also been observed to give more preference for safety features while purchasing the vehicles. It goes without saying that on account of the aforementioned fact, the demand for GPU based built-in computational units that effectively work on safety monitoring would increase by several notches, thereby augmenting the revenue graph of GPU as a service market. In addition, some automakers are looking forward to speed-up real-time response by reducing the time required for parallel algorithm execution in ADAS with the help of parallel processing power of graphical process units (GPU), further boosting this business vertical. In essence, the shifting trends toward the development of autonomous cars is likely to boost GPU as a service industry share in the future.

The latest trend proliferating GPU as a service industry is the growing utilization of 3D graphics in the expanding iOS and Android mobile applications. Undeniably, 3D gameplay, UI, and visual captive content are mandatorily being implemented in every mobile operating system. Each one of these implementations demands the deployment of a graphics card for improved functionality, that would commendably impact GPU as a service market share. Effectively, the escalating usage of 3D graphics in mobile devices and the development of fancy UIs incorporating 3D graphics will stimulate GPU as a service market size, forecast to cross a revenue of USD 5 billion by 2024.

Author Name : Sunil Hebbalkar