APAC Construction Equipment Market

Asia Pacific construction equipment market to gain momentum from the launch of technologically-advanced machines over 2019-2025, India and China to emerge as prominent growth avenues

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Driven by massive spending on infrastructural projects and rising inflow of FDI in the real estate sector, Asia Pacific construction equipment market has established itself as one of the most lucrative business spheres in the recent times. The rise of online retail outlets and the convenience of replacing parts by the firms via online channels has been creating considerable opportunities for the players operating in the Asia Pacific construction equipment market. The overall construction sector in the region is increasingly shifting toward improved and technologically-advanced construction machinery owing to a significant uptick in labor costs and visible demographic changes.

Japan earthmoving & road building equipment, by product, 2018 & 2025 (USD Million)
Japan earthmoving & road building equipment, by product, 2018 & 2025 (USD Million)

Speaking in the similar context, numerous prominent heavy-equipment makers are developing advanced excavators which has fortified the stance of earthmoving and road building equipment segment in the Asia Pacific construction equipment market. For instance, Hitachi recently introduced ZH210-6 excavator which is regarded as one of the most fuel-efficient and light-weight excavators to have been developed in the recent past. Equipped with high-grade hydraulics, ZH210 emits reduced levels of carbon dioxide and consumes less fuel.

How has the Indian government’s urban modernization and affordable housing programs favored the APAC construction equipment industry?

Following its establishment as one of the prominent growth engines of the Asian continent, India has stepped up its efforts to reform the way urbanization has been progressing in the nation over the last few decades. Owing to increasing population and high rate of migration, the demand for affordable housing is on the rise. In addition to this, the need to upgrade the overall transportation network across urban and rural areas has been one of the top-most priorities of the nation.

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To achieve the desired results in terms of sustainable urbanization in this time and age, India has been investing heavily in the construction sector – a business vertical which has emerged as the second largest employer in the nation over the last few years. The construction sector received a humongous boost by the Indian government in 2015 when it launched three mega urban transformation schemes viz., Housing for All, Atal Mission for Rejuvenation and Urban Transformation (AMRUT), and Smart Cities Mission.

These ambitious programs – allocated with a total budgetary outlay of more than 6 lakh crores – are aimed at driving economic growth and fast-tracking the process of urban transformation to enable better living standards, which would, in turn, immensely benefit the commercialization potential of APAC construction equipment market from India.

A brief snapshot of how China’s ambitious infrastructural project would impact the Asia Pacific construction equipment industry

After constructing large-scale projects such as the world’s largest dam and building a 26-mile-long bridge, China is now focusing on unprecedented infrastructural projects such as Belt and Road Initiative. Regarded as the largest undertaking in its modern history, the initiative aims to develop and build an enormous network of railroads and shipping lanes between China and 65 nations in Europe, the Middle East, North Africa, and Asia.

Although it was first proposed in the year 2013, Belt and Road Initiative has garnered considerable momentum only last year and is expected to provide significant push to the Asia Pacific construction equipment industry. Moreover, China’s is rapidly transitioning toward a consumer and services driven economy which opens up a new kind of construction in social, educational, and healthcare infrastructure.

Powered by the launch of innovative and technologically-superior equipment, swift pace of urbanization, rising demand for affordable housing, and massive spending on infrastructural projects by chief economies of Asia such as India and China, the remuneration portfolio of Asia Pacific construction equipment industry is slated to surpass USD 80 billion by 2025.

Author NameSaif Ali Bepari

Outlining Construction Equipment Market trends in terms of the growth strategies undertaken by prominent industry contenders: M&As to gain favorable precedence over 2018-2024

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Over the last few years, construction equipment market, on the grounds of surging investments in infrastructural development, has been witnessing a rather appreciable growth rate. The rising trends in industrialization and urbanization across the globe have also been majorly propelling the need for construction equipment. Taking into account the rapid growth of the construction industry, construction equipment market giants have been expanding their regional reach via renewed dealerships across myriad geographies. In addition, many equipment providers have been investing in new machinery as well as advanced technologies such as smart equipment to augment construction equipment industry trends.

China Construction Equipment Market, By Product, 2017 & 2024 (USD Billion)
China Construction Equipment Market, By Product, 2017 & 2024 (USD Billion)

Citing a recent instance about the expansion of dealership programs, on August 15, 2018, Hyundai Construction Equipment expanded its North American authorized construction equipment dealership network by adding one of the leading agricultural equipment dealers, Farm Depot Ltd., to its portfolio. Through this new dealership program, Hyundai Construction Equipment reached across more than 150 locations with more than 70 dealers who have been supplying wheel loaders, compaction rollers, excavators, and other construction equipment. In addition, for enhancing the customer base and meeting the increasing product demand, Hyundai has been providing training to the dealers for ensuring effective service and product delivery.

In another instance, recently, the U.S. based farm equipment supplier Bonnel collaborated with a leading manufacturer of multipurpose tractors, Multihog. With this partnership, Bonnell became an exclusive Multihog distributor across Indiana, Illinois, Iowa, and Wisconsin. The on-going development of sidewalks and small roadways across this region would propel the requirement of Multihog’s tractors, which could easily work in tight alleys, sidewalks, and small roadways. This incidence validates that frequent collaborations among distributors and product manufacturers will considerably enhance the construction equipment industry size over the years ahead.

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In European countries, the increasing involvement of the regional governments in infrastructure development has been generating lucrative opportunities for the construction equipment market contenders. More precisely, the shifting focus of governments and regulatory bodies toward the deployment of renewable energy facilities along with the implementation of smart city development programs have been tremendously pushing the need for construction equipment. In line with the rapidly growing number of construction activities, the sales of construction and earthmoving equipment across UK grew considerably in the second quarter of 2018 as compared to the same period in 2017.

The rise in the sales of construction equipment across European countries has been encouraging leading product manufacturers to invest in research and development activities to launch new product portfolios. In addition, many construction and earthmoving equipment manufacturers have been focusing on expanding their regional footprints with mergers and acquisitions as well as with new facility establishments. These initiatives incidentally, are also being supported by many regional finance companies, pushing the growth of the construction equipment market further. Validating the aforementioned fact, a few days before, Molson, one of UK’s construction equipment specialists, secured a £6.3 million investment from UK’s most active investment company, BGF. With the help of this investment, it is planning to expand its sales and aftersales services of construction equipment across UK. Additionally, it is looking forward to constructing a new parts center and extra depots as well.

In addition to capacity expansion, Molson and BGF plan to work on further acquisitions. Incidentally, Molson has already secured the distribution rights of the Terex Finlay machinery for Wales, England, and the Channel Islands. The combined approach of service providers and financial companies to invest in the improvement of existing infrastructure is certain to influence Europe construction equipment industry trends.

The changing focus of construction equipment suppliers toward establishing long-term relationships with customers and renowned OEMs is poised to boost industry growth over the years ahead. The adoption of frequent facility and dealer network expansion strategies is also deemed to emerge highly beneficial for the players in construction equipment industry. Driven by the growing demand for construction machinery along with the rapidly propelling infrastructural development activities, construction equipment market will surpass a revenue collection of USD 170 billion by the end of 2024.

Author NameSunil Hebbalkar