The Israel-based behavior analytics market player, Fortscale Security Ltd., has recently raised close to USD 7 million in its most recent funding round, primarily led by the Valor Capital Group and Evolution Equity Partners, and supported by Swarth, UST Global, Intel Capital, CME ventures, and Blumberg Capital. The totally accumulated capital of around USD 23 million apparently would help Fortscale further scale up its behavioral analytics platform. In an era swamped by security breaches and data threats, tech companies have been vying with one another to bring about a plethora of products that would help unveil the reason behind security threats, even as the danger lurks large in the current times. Behavioral analytics, an inherent vertical of business analytics, focuses on recording new insights on anomalous behavior to detect insider threats. Fortscale’s current funding round incidentally bears acquiescence to the release of the company’s most recent product offering – Presidio™, an embedded UEBA (user and entity behavior analytics) engine that is among the first to debut in behavior analytics market.

U.S. Behavior Analytics Market Size, By Deployment, 2016 & 2024 (USD Million)

Fortscale’s Presidio has been predicted to send behavior analytics industry players in a tizzy, as its embedded approach is slated to deliver a rather streamlined, integrated threat detection model – much more precisely that the conventional UEBA approach requiring an external system would have delivered. The product would be setting the proverbial example for tech behemoths partaking in behavior analytics market share, state experts in correspondence with the matter, given that Presidio is embedded within the security infrastructure of the firm itself, which would offer consumers the exclusive benefits of analytical insights without having to resort to another product in existence.

Amidst the backdrop of a scenario plagued by cyberattacks, data breaches, and insider threats, triggered by the adoption of big data platforms, the adoption of tools such as behavior analytics is on a considerable rise, especially among high-end domains such as the IT & telecom, defense, retail, government, and BFSI sectors, which has lucratively impelled behavior analytics market outlook. The banking business, in particular, has been under tremendous strain in recent years, and forms an intrinsic part of the end-user landscape of behavior analytics industry. Owing to significantly surging risk percentage of cybersecurity, banks and numerous other financial institutions are rather vulnerable to cyberattacks and data exposure, given that these organizations store rather confidential information in mammoth amounts. Considering the rising number of financial losses, it has been observed that the banking community has been rather proactive in adopting analytical platforms – a move that will continue to stimulate behavior analytics market size. Companies partaking in behavior analytics industry share have been going the whole hog to exploit the massive potential of this sector that has been on a roll lately, driving the demand for analytical solutions.

Get a Sample Copy of this Report:@ https://www.gminsights.com/request-sample/detail/2133

Speaking of the competitive landscape, it is prudent to mention that one of most prominent names in behavior analytics market as on today, E8 Security, has proudly made it to the headlines recently for its tie-up with CrowdStrike’s Elevate Partner Program. The company will apparently combine its patented E8 Security Fusion Platform & its behavioral analytics expertise with CrowdStrike’s next-gen, end-point protection service called CrowdStrike Falcon, to conveniently help consumers resolve data breaches, bringing about a transformative change in behavior analytics industry.

Apparently, E8’s behavioral analytics technology connected to CrowdStrike’s consumer network will lead to quick detection of malicious activity without having to employ arbitrary thresholds that would need to be adjusted due to false positives. Powered by machine learning and big data capabilities, the E8 Security Fusion Platform would help stimulate behavior analytics market trends, given that the platform helps identify threat within the organization through unusual behavioral patterns.

It would need to be taken note of, that adopting behavior analytics is not the only solution to combat insider threats. While some experts endorse this pointer as a major restraint for behavior analytics industry, the opponents of the theory claim that integrating UBA with security tools such as DLP would be an ideal solution to eliminate the constraint. In addition, these experts state that while developing UBA tools, behavior analytics market giants must bear in mind, that UBA platforms must be designed to function in a lot more ways that merely detecting unusual behavior. For instance, it has been observed that when integrated with DLP, UBA automatically adds detailed user data to DLP investigations in a bid to categorize responses based on priority, which may prove to be a godsend for DLP analysts. The effort put in by organizations to develop such integrated tools that can streamline and prioritize detection processes would massively drive behavior analytics market size, slated to cross a valuation of USD 3.5 billion by 2024.

Author Name : Saipriya Iyer