Cloud

IDS / IPS market to accumulate substantial proceeds from transportation and logistics applications, global industry to be characterized by the launch of advanced threat detection systems

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The increasing threat of data breaches and rising proliferation of digitalization have been responsible for driving intrusion detection system market share in the recent years. The last couple of decades have witnessed the technology landscape across various end-use domains to have undergone a massive transformation. Alongside, there has been a vast upsurge in the number of computer networks as well, leading to a major surge in the demand for efficient systems and solutions to counter data threats. The implementation of IDS or IPS in the network system undeniably makes it feasible for the network administrators to assess the accurate location of the threats and then address the same. These systems also help avert further threats from those locations, thereby helping to accelerate the growth graph of IDS/IPS industry.

UK Intrusion Detection System / Intrusion Prevention System Market Revenue, By Type, 2018 & 2025 (USD Million)
UK Intrusion Detection System / Intrusion Prevention System Market Revenue, By Type, 2018 & 2025 (USD Million)

Intrusion detection system solutions are known to be rather competent in protecting the integrity of computer networks, maintaining confidentiality, and shielding against malicious attacks prevailing in an organization. IPSs are so designed that they alert administrators about attack attempts, thereby delivering valuable information to businesses about network threats, malicious attacks, devices being targeted and much more. As more and more and more number of companies integrate these systems in their infrastructure to monitor logs and effortlessly extract information to provide further security to their networks, the global IDS industry share is bound to depict an upsurge in the years to come.

For most parts, a score of businesses already boast of having incorporated intrusion prevention systems in their infrastructure. Prominent conglomerates however, thriving in an era defined by consistent digitization and network integration, have been consistently seeking novel solutions by the day to tackle advanced threats and high-level frauds, thereby providing numerous growth opportunities for IPS industry contenders.

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For instance, IBM, a significant IPS market player, boasts of an intrusion detection and prevention system that provides real time security monitoring, a robust network, and efficient analysis of network and services. IBM’s Trusteer pinpoint malware detection system competently detects malware-impaired devices and also governs the type of threat and the potential risks associated with the same. A while ago, by the end of 2018, IBM had also announced its new Pinpoint Verify technology that would provide businesses with an innovative model to combat online frauds with a digital identity trust approach.

Citing an instance of yet another vital IDS market contender, Imperva, it is imperative to state that this company boasts of a suite of cloud web application firewall intrusion prevention solutions that are characterized by features such as two-factor authentication and web application firewall. While the WAF supports the existing IPS through behavioral and reputational heuristics that eradicate malicious incoming requests and other application attacks, the implementation of 2FA gateways for any URL helps choose a verification method and feasibly manage a database of approved users. With the demand for security solutions on a consistent rise, it would not be incorrect to state that IDS industry contenders can look forward to myriad growth opportunities in the years ahead.

The transportation and logistics sector has emerged as one of the most prominent application avenues for the global intrusion detection system market, fueled by the requirement of RFID tags in order to track the location of cargoes from the starting point to the destination. Not to mention, these systems have been gaining traction in this sector on account of the demand for door intrusion and tampering sensors that detect attempts of any type of intrusion in any of the boxes or containers and provide real time monitoring of vehicles and cargoes.

It has been speculated that in the years to come, next-gen IDS solutions will be designed to focus less on recognizing intruders and more toward sensing potentially apprehensive attacks or events. With the help of advanced AI algorithms, IDS market players are expected to brainstorm solutions that will be able to predict attacks beforehand and then provide an effective line of defense as opposed to the traditional approach.

Author NameDeeksha Pant

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Top three trends driving threat intelligence market: escalating demand for mobile-based solutions to augment the industry landscape by 2025

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The exponential growth graph depicted by the global threat intelligence market in the recent years can undoubtedly be credited to the massive surge in the number of connected endpoints. Presently, there are more than 3 billion end-users across the world that are connected to the Internet, while connected-devices are anticipated to surpass the 50 billion mark by year 2020. Having understood the dependency of these endpoints on the Internet to be able to interact with each other, cybercriminals have been exploiting the reliance to obtain an unauthorized access to the connected endpoint devices to undertake numerous malicious activities.

U.S. Threat Intelligence Market Revenue, By Component, 2018 & 2025
U.S. Threat Intelligence Market Revenue, By Component, 2018 & 2025

Threat intelligence market | Impact of rising mobile cyberattacks

The global threat intelligence market is expected to amass substantial returns from mobile-based solutions, due to the exponential rate at which cases of mobile cyberattacks & mobile frauds are growing. According to a 2018 report by ThreatMetrix, the first two quarters of 2018 witnessed the cases of mobile attacks across the globe reach the 150 million mark with attack rates growing 24% year-over-year. While the growing penetration of mobile devices has undoubtedly been a crucial factor in the rise of digital commerce, the trend has also proved to be extremely conducive for numerous malicious entities to carry out fraudulent activities.

Moreover, other growing trends such as Choose Your Own Device (CYOD) & Bring Your Own Device (BYOD) being adopted across a number of enterprises, while facilitating greater convenience, are creating more vulnerabilities in the organization networks. Fueled by these trends the global threat intelligence market share from mobile-based solutions will grow at a CAGR of more than 18% over 2019-2025.

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Threat intelligence market | Impact of the growing healthcare cyberattacks

As the global healthcare sector goes through a digital transformation, wherein it is adopting new technologies to enhance the level of patient care & medical treatments while continuing to facilitate patients with life-critical services, the vulnerabilities that are being created or exposed by this transformation phase are being treated as opportunities by criminal & malicious entities for their own personal gain. According to the Center for Internet Security, these threats range anywhere between malwares, that are designed to compromise the privacy of the patients & the integrity of the systems, to Distributed Denial of Service (DDoS) attacks, that are designed to hamper a facility’s ability of providing proper patient care. While these issues plague other industrial & infrastructural sectors as well, the ramifications of a cyberattack on a healthcare facility go far beyond financial losses & privacy breaches.

According to the Southern Medical Association, as cyberattacks continue to proliferate, the global healthcare industry remains a primary target. In fact, 2017 witnessed the most successful data breaches in history, bringing legal consequences & detrimental financial losses to the victims and costing organizations more than $5 billion in accumulated financial losses & estimated total payouts. As healthcare organizations store a copious amount of information associated with their patients, cyberattacks, aiming to gain access to these data reserves, would be continuing to occur in the sector, generating significant opportunities for the threat intelligence market contenders. Indeed, the global threat intelligence market is projected to witness a CAGR of 13% over 2019-2025 from the healthcare industry.

Threat intelligence market | Impact of increasing cyberattacks on Government Institutions

As with other sectors, the world’s government institutions are also making their transition to the digital world, leaving their conventional pen & paper practices behind for higher operating efficiencies. This trend has provided cyber-criminals an ideal opportunity, wherein they target specific government institutions for their own financial or idealistic gains. One recent instance of this is the cyberattack that targeted the local government of Atlanta, USA. According to the American Bar Association, the entire city of Atlanta was trapped in a hostage situation, wherein the city’s digital infrastructure was taken over by a powerful ransomware.

The criminals disabled internet access, encrypted the files stored on the system and demanded an upfront Bitcoin payment in exchange for the decryption key that restored access to these files. According to federal authorities, the ransomware attack caused losses of more than $30 million and could cost taxpayers & the city more than $17 million to completely recover from the damages caused.

Attributing to these three determinants, it is unmistakably clear, that the global threat intelligence market would be witnessing tremendous growth in the years to come. In fact, according to a report by Global Market Insights, Inc., the overall threat intelligence market size is slated to surpass the $13 billion renumeration mark by 2025.

Author NameAkshay Kedari

Cloud-based process orchestration market to depict appreciable growth prospects over 2019-2025, APAC to emerge as a prominent revenue pocket

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The surging adoption of advanced technologies along with rising globalization trend will propel the process orchestration market growth in the years to come. Businesses nowadays are primarily focusing on reducing production cost, improving operational functioning, gaining enhanced competitive skills and delivering improved customer satisfaction to clients, functions that can be fulfilled by means of adopting process orchestration. The technology effectively helps design, implement, integrate and monitor customer process applications and integration scenarios more quickly and flexibly, helping businesses innovate faster and respond to changing business demands more efficiently.

Latin America Process Orchestration Market Revenue, By Professional Service, 2018 & 2025 (USD Million)
Latin America Process Orchestration Market Revenue, By Professional Service, 2018 & 2025 (USD Million)

Speculating the technique’s profound benefits, companies are now investing in developing innovative solutions for transforming their businesses and to deliver unique customer satisfaction. For instance, in 2018, around 55% of the start-ups adopted digital business strategy, while around 85% intend to invest in digital transformation in the future. Moreover, major sectors include energy & utilities, retail, manufacturing, healthcare, IT & telecom are also adopting process orchestration solutions for improving business efficiency, that would quite overtly expedite the industry growth over 2019-2025.

With the increasing adoption of advanced technologies such as AI and machine learning, the demand for process orchestration solutions to efficiently manage, integrate, and optimize computer systems and cloud architectures to further help serve and retain customers has only been surging. The deployment of the cloud has also been of concern to numerous businesses as their data and information is located in off-premises servers, making the adoption of process orchestration vital for managing cloud-based application and services.

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Speaking along similar lines, it is prudent to mention that the process orchestration market has been depicting quite some growth from the deployment of the cloud. Cloud-based process orchestration services help in simplifying deployment and centralizing automation processes, making it easier for expanding and transforming processes at a lower cost and at a faster speed. Given the cloud’s off-premise feature, orchestration brings dependency management, high availability, failure recovery, scaling and numerous other tasks and attributes all into a single process, significantly reducing staff effort. The rapid growth and adoption of cloud solutions across SMEs are thus contributing majorly to the expansion of cloud-based process orchestration industry.

Enumerating the application landscape of the process orchestration market, the retail & consumer goods sector is anticipated to emerge as a pivotal avenue for this industry. With increasing market competition and rapidly evolving consumer needs, it has become vital for the retail sector to improve its service offerings. Process orchestration solutions will enable such businesses to transform their operations and enhance customer reach, and will also help in automating manual processes, minimizing operating costs, improving customer shopping experience and identifying new revenue streams in the highly competitive sector. This in consequence would majorly accelerate process orchestration market share from retail & consumer goods applications, slated to depict a CAGR of 14% over 2019-2025.

Speaking of the regional terrain, it comes as no surprise that the Asia Pacific region is primed to evolve as a highly competitive ground in the years to come. The key factors contributing to market demand across the continent include rapid globalization, increasing demand for industrial automation and strategic government initiatives targeted towards the manufacturing sector. The growing awareness regarding process orchestration benefits, such as the elimination of process redundancy and enhanced business planning, will act as a driving factor for APAC process orchestration industry. Powered by the increasing use of IT infrastructure and resources to gain cost optimization, APAC process orchestration industry share will register the fastest growth rate of 18% over 2019-2025.

Proliferation in the retail sector coupled with the integration of advanced technologies, such as AI and machine learning will contribute to the growing adoption of process orchestration. Businesses are continuously launching newer products in the market to meet the growing customer requirements, further driving market growth. The growing demand for cloud technologies is also contributing to the process orchestration industry growth. According to Global Market Insights, Inc., the process orchestration market size will exceed $9 billion by 2025.

Author NameMateen Dalal

Unveiling the application terrain of SD-WAN market: escalating demand from the manufacturing sector to drive the industry landscape over 2019-2025

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The SD-WAN market has lately been growing at a significant pace, characterized by the robust adoption of these solutions across a spate of industry verticals, given their ability to help organizations regarding their legacy infrastructure maintenance. The traditional infrastructure of WAN is known to rely extensively on costly hardware appliances for providing connectivity in remote locations. However, organizations have now been able to reduce those expenses by deploying SD-WAN solutions. Moreover, the solutions also assist enterprises in directly connecting remote users and devices to the cloud and ensuring secure connections.

North America SD-WAN Market Revenue, By Application, 2018 & 2025 (USD Million)
North America SD-WAN Market Revenue, By Application, 2018 & 2025 (USD Million)

SD-WAN solutions also provide the companies with improved network visibility, and help in reducing network complexities of managing dynamic workloads. By utilizing SD-WAN solutions, organizations can benefit from cost reduction and secure connections, which in turn will propel the commercialization landscape of SD-WAN market in the years to come.

The penetration of smart IoT devices in varied industry verticals, including retail and consumer goods, telecom, manufacturing, and healthcare has substantially increased security risks and network complexities. SD-WAN solutions play a vital role in this context, given that they help improve network visibility for the management of connected devices for reducing security risks, and address the complexities of the IoT infrastructure. The prevailing AI-enabled SD-WAN solutions would also boost the demand for SD-WAN as machine learning algorithms are broadly utilized for WAN optimization. This would further enable network administrators to analyze WAN traffic and re-route the same, automatically, for the selected connection. The capability of SD-WAN has thus proved useful across a spate of verticals, expanding the application scope of the global SD-WAN industry, a gist of which is given below:

BFSI

In the recent times, some of the biggest banks across the global industrial cosmos have cropped up as leading financial organizations which provide a wide range of services to international markets, and control billions of dollars in assets and cash. Financial service firms have been relentlessly working to capture new market opportunities, implement innovative strategies, develop customized services, and identify new business niches.

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This sector, in the years to come, is anticipated  will become even more complex with further diversification, deregulation, consolidation and globalization of the financial industry. Irrefutably, this complexity in the BSFI industry can be effectively addressed only by deploying SD-WAN solutions, which will augment the SD-WAN market share from BFSI applications in the coming years. Of late, the modern banking industry is also remnant of extensive diversification, as is observed by the penetration of some select banks in the domains of core investments, security underwriting, insurance, and portfolio management. With banks and other financial institutions widening their service portfolios, working to evolve as vital entities in the global business landscape, SD-WAN industry size from BFSI applications is expected to surge massively, given the humongous demand for these solutions to reduce complexity and costs.

Manufacturing

The manufacturing sector is anticipated to emerge as one of the most profitable application avenues for the global SD-WAN market. Undeniably, this growth can be credited to the surging popularity of IoT platforms deployed in manufacturing industries. With more and more smart devices and sensors being incorporated in manufacturing facilities, companies are, quite overtly, demanding accurate solutions that are able to deliver exceptional network visibility for end-point management.

Driven by the fact that SD-WAN solutions help manufacturers prioritize network traffic and simplify network management, in a bid to make sure that crucial applications obtain access to the required connection, the manufacturing sector is touted to majorly contribute toward the expansion of SD-WAN industry. As the deployment of more and more communication technologies and IoT devices in the manufacturing industry increases, the demand for SD-WAN solutions will naturally depict an upsurge, propelling SD-WAN industry size from manufacturing applications. As a matter of fact, Global market Insights, Inc., claims that software-defined wide area network market share from manufacturing applications will depict the highest CAGR of more than 60% over 2019-2025.

Retail and Consumer Goods

Retail enterprises using SD-WAN are naturally equipped with the capability to supplement and expand their backbone connectivity, with more options available in a particular location, ranging from broadband to LTE. Along with making the process of adding bandwidth in a site easier, SD-WAN manages conditioning and prioritization of traffic, for improving application performance even further – a major parameter of concern in the retail industry that has been undergoing an extensive digital transformation of sorts.

In the 2017 Cloud and Network Benchmark of Nemertes Research, which involved 625 organizations, it was stated that over 50% of more successful retailers have started deploying SD-WAN, in contrast to the 10% among the less successful ones. As retailers intend to eliminate unnecessary capacity and functionality expenditure, they have been demanding WAN solutions that can accurately leverage NFV and SDN to run on generic hardware and deal with flexible deployment of capacity and functionality. This would substantially augment the requirement of SD-WAN solutions in the retail sector, that secures service continuity via myriad techniques – right from traffic replication spanning multiple paths to sub-second traffic cutover from a failing to a healthy link, thereby propelling SD-WAN marker share from the retail and consumer goods sector.

Endorsed by a mammoth application terrain, the global SD-WAN market is expected to traverse alongside a highly lucrative remuneration graph in the ensuing years. As per estimates, the valuation of the overall SD-WAN market would cross a colossal US$17 billion by 2025.

Author NameSaurav Kumar

GPU market to garner extensive proceeds from gaming applications, global industry remuneration to hit a coveted $80 billion by 2024

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The rapidly growing adoption for high-precision, graphics-oriented applications in the automobile and healthcare sectors is certain to fuel GPU market growth in the forthcoming years. GPUs have become an essential part of today’s mainstream computers and mobile devices and have been characterized by remarkable advancements with respect to performance and capabilities. The product successfully offers added support for analyzing complex datasets in a quick manner and is increasingly gaining traction in almost all consumer electronics straight from laptops, PCs and smartphones to car infotainment systems and latest digital systems.

Asia Pacific GPU Market Revenue, By Region, 2017 & 2024 (USD Million)
Asia Pacific GPU Market Revenue, By Region, 2017 & 2024 (USD Million)

With the growing adoption of IoT devices that gather huge amounts of data which needs to be monitored and analyzed, the demand for high-end computing systems has effectively increased in the automotive sector. Reports suggest that the GPU market will amass quite some returns from the automotive sector owing to an increase in the use of GPUs to accelerate engineering and design applications. As the automotive industry is focusing on developing new vehicles with enhanced design & functionality, GPUs have found applications in CAD/CAM software. With the rising demand for these software increase, the GPU market is expected to witness an accelerated growth rate in the years to come.

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Another application vertical that will help propel GPU market is healthcare, owing to the demand for precision medicine and value-based healthcare. Real-time data has become more vital for healthcare organizations as clinicians seek more accurate information for diagnosing patients during their initial visit. Reports claim that healthcare providers and life science firms are among the 92% of the cross-industry organizations that plan to invest in near real-time big data analytics applications in the future. For instance, in April 2018, tech giant Google announced plans to reinvent the healthcare industry of U.S. with a focus on big data and AI. The company is reportedly using its know-how in AI to create a new system for the detection, diagnosis, and treatment of diverse diseases, that certainly will require GPUs for processing complex data, further augmenting the growth of the GPU industry.

Irrefutably, the gaming domain will be one of the most proliferating end-use sectors of the global GPU market. Mobile gaming is currently acknowledged as one of the fastest growing segments in the game industry – indeed, mobile users demand more immersive, connected gaming experience which provides high-resolution visual graphics and high-fidelity audio. Growing penetration of smartphones and tablets is also fueling the growth of the gaming industry. For instance, according to the ESAC Report 2018, in Canada around 80% users view video games as mainstream entertainment. Furthermore, reports from the Germany Trade & Invest cite that, in Germany, personal computers (PCs) stand as the most preferred gaming platforms with around 18.4M active users, followed by smartphones (17.2M), consoles (15.6M), and tablets (11.5 million).

The rapidly growing use of gaming devices and the paradigm shift towards online gaming are bound to upsurge the demand for high-end graphic processors to support gaming applications. As per estimates, the gaming sector is anticipated to hold a major share of 34% in the GPU market by 2024.

Some of the most preferred brands that have made a mark in the GPU industry include Nvidia, AMD, Intel, Microsoft, Google, IBM, PTC, Qualcomm, and S3 Graphics. GPU chip makers have been making heavy investments in addition to forging partnerships for developing new and better performing products. For instance, in January 2019, Nvidia announced its partnership with luxury carmaker Mercedes-Benz to develop a new automotive AI platform that could effectively offer control to the automaker’s electronic gears equipped in its new car segments.

Author Name :Mateen Dalal

APAC enterprise networking market to register the fastest CAGR over 2018-2024, escalating switch sales to characterize the industry landscape

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The rapidly growing demand for connected devices across the globe is one of the pivotal factors driving enterprise networking market, given that these devices help facilitate real-time communication. In an effort to cope with and overcome the rapidly rising bandwidth bottleneck & network traffic issues, organizations worldwide are embracing network management solutions that keep the traffic flowing while also ensuring network security. The exponential surge in the number of IoT-enabled devices has drastically increased security risks, on the grounds of which organizations are rolling out enterprise network security solutions to obtain visibility of endpoints and unsecured applications & devices.

Europe Enterprise Networking Market Size, By Product, 2017 & 2024 (USD Million)
Europe Enterprise Networking Market Size, By Product, 2017 & 2024 (USD Million)

According to a 2018 Enterprise Networking Trends report by Cisco, the company in 2017 had redefined networking with the launch of the first intent-based networking system in the world. The company anticipates that going further, intent-based networking would be the future of networking and would also be responsible for fundamentally changing the way companies think about networks & empowering IT and help the firms with disruptions caused by IoT & cloud.

Enterprise networking market trends are also expected to witness a transformation on account of changing customer preferences toward converged network architecture as well as the network virtualization technology to strengthen the network functions. Shifting user inclination has further enabled organizations to enhance network efficiency at reduced operational costs, which would provide renewed growth prospects for enterprise networking market.

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Unveiling Asia Pacific enterprise networking market trends:

APAC enterprise networking market is primarily driven by the large-scale adoption of cloud-based infrastructure in the region as the organizations are actively transferring their workloads onto the public cloud. According to a report by the not-for-profit organization, Cloud Security Alliance (CSA), in APAC, Japan, South Korea, Singapore & China are some of the primary nations that have witnessed the highest cloud adoption rate in 2017. The rising prominence of the cloud computing environment has further enabled network architectures that are disparate in nature to contribute to the increasing operational burden. These circumstances have led to a significant rise in demand for virtualization technology which makes the computing environment more agile, effectively addressing the growing network demands.

According to a research report by IT security company, Barracuda Networks, approximately a third of enterprises in the APAC region have already rolled out SD-WAN on a majority of their sites, while more than 55% organizations in the region are in the process of adopting SD-WAN. Propelled by the robust deployment of advanced networking solutions, APAC enterprise networking market is expected to depict the fastest growth rate of 8% over 2018-2024.

Analyzing enterprise networking market trends in terms of switch sales:

In an effort to keep up with the rising need for organizations to facilitate secure & real-time communications while effectively managing network traffic & bandwidth bottleneck issues, enterprises heavily rely upon high-speed ethernet switches. Switching is a crucial networking technology that is used across several organizations’ premises to construct their local area networks (LANs) and also across vast distances to facilitate wide area networks (WANs) making switches one of the most widely used networking equipment across the world. According to a 2017 annual report by Cisco Systems, the company witnessed a 5% increase in revenue (approximately $452 million) from the sales of LAN fixed-configuration switches. The increase in the revenue was primarily due to the boost in sales of the company’s Nexus & Catalyst series of switches.

According to a 2017 report by Forbes, in 2016 Cisco System’s network switches division was responsible for approximately 40% of the product sales, representing more than 30% of the company’s net revenue. Switches, having accounted for more than 25% of the enterprise networking market share in 2017, are expected to continue adding momentum to the industry growth, given the surging demand for high-speed data services that has fueled the adoption of network switching technology.

Attributing to the increasing network capacity needs across several global enterprises, the growth graph of enterprise networking market is projected to witness an exponential incline in the years ahead. According to Global Market Insights Inc., enterprise networking market size is expected to be pegged at a mammoth $90 billion by 2024.

Author NameAkshay Kedari

Chatbot market revenue to cross the billion-dollar mark by 2024, BFSI and healthcare to emerge as pivotal end users of AI based chatbots

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Technological advancement in communication is lately undergoing a once-in-a-decade paradigm shift. The growth of chatbot market bears evidence of this stupendous transformation, the impact of which is felt across the information technology domain. As artificial intelligence quickly spins out of the domain of academic research and enters mainstream business communication, an anticipated 80% of businesses expected to use some form of a chatbot. Driven by this extensive demand, chatbot market share will register a CAGR of 31% over 2018-2024.

Asia Pacific Chatbot Market Size, By Application, 2017 & 2024 (USD Million)
Asia Pacific Chatbot Market Size, By Application, 2017 & 2024 (USD Million)

Tech giants, ranging from Facebook and Google to Apple, Amazon and Microsoft have made commendable investments in developing sophisticated AI. These companies are indeed being given a worthy competition by startups dedicated to chatbot development and machine learning tools. As the advancement of chatbots and the quality of the same are deeply grounded in AI, businesses will benefit extensively with AI expansion. The effect of AI expansion is becoming apparent in industries such as banking, hospitality tourism, education, etc. Incidentally, these businesses have also been progressing majorly as chatbot market depicts an expansion.

In the past enterprises have tried to present a more professional image with the help of customer support personnel but often their unavailability over the phone has only backfired and frustrated the customer further. With chatbots, enterprises are updating to the 24*7 communication option and customers are deriving more satisfaction with the informed, non-intrusive and direct resolution of their queries. For instance, in the healthcare industry, hospitals have engaged chatbots to automate the process of booking doctor appointments. While such a conversation can be handled by a chatbot powered with Natural Language Understanding and AI, it eases the workload of the contact center by as much as 30% and makes hospitals more efficient, in turn strengthening the adoption of chatbots and augmenting the chatbot market growth.

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The chatbot market is at present being dominated by rule based and machine learning-based chatbots. While simple rule based chatbots are economic and effectively handle basic customer queries, their drawback is that they do not understand intent and context of a conversation. On the other hand, chatbots that are using pattern recognition, data analysis and predictive analytics as the three pillars for development are being more readily employed in businesses as all it takes for the chatbot to learn and enhance its data processing speed is continuous exposition and data feeding. This might explain why rule based chatbots, in 2017, despite having accounted for substantial market share, are forecast to remain modestly profit-oriented over 2018-2024. However, AI based chatbots, not surprisingly, are anticipated to record a CAGR of 53% during the same period.

According to experts, financial and healthcare institutions will have an easier time adopting chatbots due to their structured processes that make automation easier. For instance, Bank of America’s chatbot Erica made major headlines, having registered 1 million users within 3 months. Financial advice provided by the chatbot and easy transaction searches are the factors that made Erica such a big hit. Analysts listed transactions with popular merchants such as Walmart, Uber, Amazon, Costco, etc., as among the top queries that customers search for. When Erica is asked to show all transactions with a particular merchant, such as Amazon, Erica lists all debit, credit and check transactions, which makes online banking much easier to keep track of. Banks all over the world have already employed some form of chatbot or the other, making BFSI one of the fastest growing segments of the chatbot market.

It is essential to mention that chatbots are not being limited to a particular functionality. Instead, companies like Hugging Face are developing chatbots that can be used by teenagers to generate a digital friend to chat with and trade selfies. In a seed round, the startup raised $4 million for the development of a chatbot that focuses on emotions and entertainment. As per estimates, Hugging Face logs over a million messages per day. The aforementioned instance depicts that continuous research and development activities will characterize chatbot industry outlook in the years ahead, aiding the vertical to traverse a highly progressive growth path over 2018-2024.

Author NameParoma Bhattacharya