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The future of microprinting market – Rising demand for protection against counterfeit activities to drive the industry trends

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Rising disposable incomes and continuous development of the banking, healthcare and packaging sectors have proliferated global microprinting market size, as more businesses are finding it essential to safeguard their products against fraudulent activities. Whether is microprinting on money to prevent counterfeiting or on pharmaceutical labels to establish authenticity, the technology has enabled companies to save considerable losses that would otherwise result from misuse or illegal transfer of goods.

U.S. microprinting market, by end-use, 2018 & 2025 (USD Million)
U.S. microprinting market, by end-use, 2018 & 2025 (USD Million)

Currencies have become one of the prominent application areas for the microprinting industry, with countries like Australia, U.S. and the U.K. being some of the early adopters of the technique. Basically, microprints make it very difficult for counterfeiters to reproduce the extremely small text imprinted on modern currency notes, deterring them creating from circulating fake currency notes. Although the banking and finance sector has significantly helped to expand microprinting market size, evolving trends in the government, healthcare and packaging segments will further expand business prospects worldwide.

Security of National ID cards: Over the last decade, governments around the world have accelerated the promotion of digital transformation and have urged citizens to carry new and smart national identification cards. Generally, infusion of new technology brings with it several risks associated with illegal activities, in this case identity thefts and ultimate misuse of access cards. National IDs also face the similar risks and various players are providing microprinting printers that can help protect against counterfeiting risks.

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Technically, reproduction of cards through simple scans or photocopying with standard resolutions using various consumer devices do not capture the microtext, making an ID extremely hard to forge. An eID card or a digitally accepted identification document has now become a norm in China, India, Malaysia as well as numerous developing nations in Africa. It is anticipated that by 2021, more than 3.6 billion people globally would be carrying a national eID card and securing these cards from theft and frauds would provide a remarkable growth platform for augmenting microprinting industry size.

Protection of Healthcare Products: While international regulations and standards make it mandatory to include composition and ingredients of medicines on the labels, and sometimes on the product, the problem of fake drugs has also prompted the adoption of microprinting technology. Manufacturers such as Xerox are now offering microprinting printers that can provide specialty imaging and fraud prevention technologies to healthcare firms. Metica, Videojet and other players are also enabling precise and compliant printing of relevant information on pharmaceutical labels or boxes.

Evidently, misspelled drugs and counterfeit medicines create considerable health risks to consumers, along with spelling large financial losses for producers. The World Health Organization has estimated that every year, almost US$82.29 billion worth counterfeit medicines are traded worldwide. In fact, the agency believes more than 30% medicines being circulated in some parts of South America, Asia and Africa are fake. Subsequently, microprinting market will amass substantial revenues from healthcare and pharmaceutical companies aiming to protect sensitive data with specialty imaging.

Avoiding Duplicity of Packaged Goods: As the technology moves beyond microprinting on money, the packaging sector has also realized its benefits in shielding products against duplicity, while simultaneously enjoying low cost and fast printing operations. The need for accelerating the efforts aimed at increasing product security has emerged due to gaining popularity of global e-commerce giants and local online retail businesses. The trend has further resulted in logistics challenges faced by sellers, and microprinting industry is pegged as a crucial solution to the existing problems with product tracking.

Growing preference of e-commerce can be gathered from the fact that just one online platform, Amazon.com, had accrued over US$141.92 billion in sales revenue in 2018, which was a 19.7% increase from the previous year. As e-commerce penetration among consumers expands and necessitates precise labeling and tracking of packages, the microprinting market size from packaging applications will catapult tremendously.

All in all, increasing need for securing identification cards, consumer products and pharmaceuticals will fuel the demand for reliable and accurate printing technologies that can be deployed across key substrate materials like plastic, metal and paper. Reports estimate that global microprinting market size will surpass US$800 million by 2025.

Author NamePankaj Singh

Global e-learning market to register a groundbreaking remuneration of USD 300 billion by 2025, North America to crop up as one of the most profitable regional grounds

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The developments and innovations in learning tools, delivery methods, and digital technology have revolutionized global e-learning market with regards to its revenue and profitability quotients. Increasing numbers of e-learning programs coupled with the growing prevalence of online education across a myriad range of geographies is set to carve out a lucrative roadmap for e-Learning market outlook in the ensuing years. With an appreciable value holding to boast of, the global e-learning industry is expected to hit a remarkable valuation of USD 300 billion by 2025, claims Global Market Insights, Inc. Emerging corporate trends and the escalating popularity of online or internet-based learning programs are some of the pronounced factors fueling the e-learning market demand globally.

U.S. e-learning market, by application, 2018 & 2025 (USD Million)
U.S. e-learning market, by application, 2018 & 2025 (USD Million)

Instances validating the increasing penetration of e-learning tools include the CityCab’s launch of web-based training programs to provide linguistic training to taxi drivers in order to improve their communication with the commuters. Another such move was recorded when Infosys Ltd. entered in an agreement with three firms including Udacity Inc., EdX Inc., and Coursera Inc., to train their personnel on Artificial Intelligence via e-learning tools. Reportedly, The Indian Department of Electronics and Information Technology is also embracing e-learning centered research and development activities in some of the renowned institutions including IIT and C-DAC.

Gamification is one of the recent trends characterizing the innovation landscape of e-learning industry, as this category of education has recorded a rather high rate of engagement by the learners along with providing a better understanding of the related concepts.  The recent implementation of this trend was through McDonald’s, when the company partnered with City & Guilds Kineo to provide the till training on how to use a cash register. Reportedly, the process turned out to be highly effective and purposeful. The training involved real-time situations that required the learner to take customer orders in timed environment. As per reliable sources, over 85% of the users believed that learning via gamification learning helped them in better understanding new systems and improved their overall performance.

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With such series of groundbreaking events, global e-learning market is certain to witness a rather substantial momentum in the coming years. Speaking of the geographical landscape, with significant rise in the enrollment of online programs and advanced learning methodologies, countries such as U.S., UK, India, China, and Australia are projected to be some of the most profitable avenues for the e-Learning industry growth.

Speaking along similar lines, North America, being one of the mature regions pertaining to the e-learning market penetration, is expected to be one of the most remunerative grounds for the global industry landscape over the coming years. Escalating adoption of m-learning and e-learning tools, which are becoming a preferred and viable choice for the corporate training programs, is one of the major factors driving the regional trends. Moreover, having an upper hand with regards to technological innovations, the region will further procure a major chunk of the global e-learning market share. As a matter of fact, North America, aided by the escalating product adoption by numerous organizations that intend to provide effective training to employees for high productivity, captured an appreciable 40% of the e-learning market share in 2018.

However, taking into consideration the future scope, where niche markets will witness a strong growth potential, Asia Pacific is deemed to be another significant region to exhibit a high demand for e-learning models. Industry analysts speculate that the widespread governmental initiatives to boost literacy and educational programs especially in the rural areas have rapidly escalated e-Learning market size in the region. An example supporting this fact is the initiative taken by HRD Ministry of Government of India with regards to launching NPTEL program as an e-learning approach to pursue courses in science, engineering, and humanities. Furthermore, increasing popularity of mobile technology in the region has further provided a major push to Asia Pacific e-learning industry size.

Speaking of the competitive and strategic terrain, most of the e-learning market players are vigorously working toward bringing technology and education under one roof. M&As, partnerships, and product & solution innovations are few of the major growth tactics adopted by the industry participants. Over the coming years, the fraternity is expected to witness a highly intense competitive landscape, where technology innovations will be one of the most renowned success parameters. With these trends, it is rather overt for the e-learning industry to be coined as one of the most innovative business domains, with a huge potential for developments in the coming years.

Author Name : Saipriya Iyer