E-Commerce

4 pivotal trends influencing global fraud detection and prevention market share

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Fraud detection and prevention (FDP) market share is gaining immense momentum due to increasing cases of corporate economic theft and other financial crimes which lead to considerable revenue losses. Additionally, growing demand to track and secure real-time transactions is driving technological advancements in the field of digital payment, adding impetus to global fraud detection and prevention industry trends.Several government initiatives aim at securing online financial transactions carried out by the citizens and are spreading awareness about e-payment fraudulence along with levying stringent regulations.The burgeoning e-commerce sector is substantially driving the digital payments domain and providing opportunities to people involved in fraudulent activities. The e-commerce market in emerging countries is particularly ripe for the taking, with Indian e-commerce sector itself projected to surpass USD 120 billion by 2020. Rising penchant for online shopping and e-banking will certainly offer lucrative growth prospects for FDP industry.

Enumerated below is a summary of the top trends that are likely to be driving fraud detection and prevention market outlook over 2019-2025:

Increased deployment of fraud analytics

Growing number of cases of fraud in the banking, corporate, and e-commerce sectors is steering the demand for a reliable and accurate fraud detection systems in order to control the economic losses. Lately, fraud analytics has gained increasing demand as an effective FDP technology to help enterprises track or predict wrongdoings.

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Fraud analytics comprises an amalgamation of analytic technology coupled with human interaction that assists in the detection of possible fraud or theft. Fraud analytics help in identifying hidden patterns, facilitate data integration, harness the unstructured data, enhance the existing efforts and facilitates real-time alerts and reporting, thereby making them an integral component of fraud detection and prevention market.

Application in credit and debit card frauds

Rising dependence on plastic money globally is intensifying the global FDP market scope. According to reports, as of 2016, the total value of card payments recorded in the U.S. was estimated at USD 5.96 trillion. In terms of numbers, credit cards segment had recorded a remarkable growth rate at 10.2% while debit cards grew by 6%. Evidently, there has been a rise in the adoption of credit and debit cards among people, raising the probability fraud.

There are several forms of credit and debit card frauds such as:

  • Counterfeit card fraud
  • Card ID theft
  • Fake card
  • Card Not Present (CNP) fraud
  • Manual or electronic card imprints

The government and many key industry players are undertaking initiatives to spread awareness among the people regarding card usage and precautions that must be followed. The Reserve Bank of India, for instance has laid down guidelines to strengthen electronic banking transactions with an aim to facilitate customer protection. Growing demand for debit and credit cards has led to an increased adoption of fraud detection and prevention solutions.

Growing adoption in the banking sector

Increase in employment levels have led to a rise in disposable incomes worldwide, propelling the banking industry globally. Banking sector is witnessing rising demand for online services and credit cards in Asian countries like Japan, China, India, among others, owing to the rise in industrialization and globalization.

As per reports, for the fiscal year 2017-18, the total bank deposits in India increased at a notable CAGR of 11.66% and was slated to increase rapidly in the forthcoming years. Rising demand for a robust digital banking infrastructure has given rise to technological innovations such as IMPS, NEFT, mobile banking and other forms of digital payment methods.

Suring bank fraudulence in terms of check tampering, credit and debit card fraud cases, cash transaction monitoring and incorrect accounts keeping may lead to huge economic losses to countries. A burgeoning banking sector will undoubtedly complement the global fraud detection and prevention industry forecast.

Financial market trends in North America

While the demand for FDP services has been rising across several regions such as Europe, MEA and APAC, North America is likely to emerge as one of the more profitable revenue terrains for fraud detection and prevention industry share.

The financial and insurance sector in the U.S. was valued at USD 1.5 trillion and represents one of the most liquid financial markets in the world.

The robust financial sector in North America is experiencing increasing attempts at financial frauds and thefts. Reportedly, over 74% of the financial institutions based in North America have reported online or mobile fraud losses. It was estimated that by 2022, the financial organizations would spend over USD 9.3 billion annually on tools for fraud detection and prevention.

The presence of global financial multinationals as well as leading security service providers in North America will significantly amplify fraud detection and prevention industry size in the years ahead.

Author Name : Shreshtha Dhatrak

Chatbot market revenue to cross the billion-dollar mark by 2024, BFSI and healthcare to emerge as pivotal end users of AI based chatbots

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Technological advancement in communication is lately undergoing a once-in-a-decade paradigm shift. The growth of chatbot market bears evidence of this stupendous transformation, the impact of which is felt across the information technology domain. As artificial intelligence quickly spins out of the domain of academic research and enters mainstream business communication, an anticipated 80% of businesses expected to use some form of a chatbot. Driven by this extensive demand, chatbot market share will register a CAGR of 31% over 2018-2024.

Asia Pacific Chatbot Market Size, By Application, 2017 & 2024 (USD Million)
Asia Pacific Chatbot Market Size, By Application, 2017 & 2024 (USD Million)

Tech giants, ranging from Facebook and Google to Apple, Amazon and Microsoft have made commendable investments in developing sophisticated AI. These companies are indeed being given a worthy competition by startups dedicated to chatbot development and machine learning tools. As the advancement of chatbots and the quality of the same are deeply grounded in AI, businesses will benefit extensively with AI expansion. The effect of AI expansion is becoming apparent in industries such as banking, hospitality tourism, education, etc. Incidentally, these businesses have also been progressing majorly as chatbot market depicts an expansion.

In the past enterprises have tried to present a more professional image with the help of customer support personnel but often their unavailability over the phone has only backfired and frustrated the customer further. With chatbots, enterprises are updating to the 24*7 communication option and customers are deriving more satisfaction with the informed, non-intrusive and direct resolution of their queries. For instance, in the healthcare industry, hospitals have engaged chatbots to automate the process of booking doctor appointments. While such a conversation can be handled by a chatbot powered with Natural Language Understanding and AI, it eases the workload of the contact center by as much as 30% and makes hospitals more efficient, in turn strengthening the adoption of chatbots and augmenting the chatbot market growth.

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The chatbot market is at present being dominated by rule based and machine learning-based chatbots. While simple rule based chatbots are economic and effectively handle basic customer queries, their drawback is that they do not understand intent and context of a conversation. On the other hand, chatbots that are using pattern recognition, data analysis and predictive analytics as the three pillars for development are being more readily employed in businesses as all it takes for the chatbot to learn and enhance its data processing speed is continuous exposition and data feeding. This might explain why rule based chatbots, in 2017, despite having accounted for substantial market share, are forecast to remain modestly profit-oriented over 2018-2024. However, AI based chatbots, not surprisingly, are anticipated to record a CAGR of 53% during the same period.

According to experts, financial and healthcare institutions will have an easier time adopting chatbots due to their structured processes that make automation easier. For instance, Bank of America’s chatbot Erica made major headlines, having registered 1 million users within 3 months. Financial advice provided by the chatbot and easy transaction searches are the factors that made Erica such a big hit. Analysts listed transactions with popular merchants such as Walmart, Uber, Amazon, Costco, etc., as among the top queries that customers search for. When Erica is asked to show all transactions with a particular merchant, such as Amazon, Erica lists all debit, credit and check transactions, which makes online banking much easier to keep track of. Banks all over the world have already employed some form of chatbot or the other, making BFSI one of the fastest growing segments of the chatbot market.

It is essential to mention that chatbots are not being limited to a particular functionality. Instead, companies like Hugging Face are developing chatbots that can be used by teenagers to generate a digital friend to chat with and trade selfies. In a seed round, the startup raised $4 million for the development of a chatbot that focuses on emotions and entertainment. As per estimates, Hugging Face logs over a million messages per day. The aforementioned instance depicts that continuous research and development activities will characterize chatbot industry outlook in the years ahead, aiding the vertical to traverse a highly progressive growth path over 2018-2024.

Author NameParoma Bhattacharya