Email

Entertainment & media applications to boost MVAS market revenue, U.S. to push the regional demand

Posted on Updated on

The growth trajectory of MVAS Market is expected to display a rising trend, subject to its extensive applications across the telecom, healthcare & IT, BFSI, education, retail, entertainment & media, and government sectors. A steep rise in the popularity of social media websites along with the growing use of mobile payment apps will also offer bright prospects for the business. Escalated demand for availing entertainment services on mobiles coupled with introduction of LTE services for mobiles & smartphones will lucratively influence MVAS market trends. According to Global Market Insights, Inc., “Mobile Value Added Services (MVAS) industry, which was evaluated at USD 400 billion in 2016, is forecast to surpass USD 1300 billion by 2024.

Europe MVAS Market Share, By Solution, 2016 & 2024 ($ Bn)
Europe MVAS Market Share, By Solution, 2016 & 2024 ($ Bn)

Fierce business competition coupled with the reduction in costs of mobiles & smartphones have forced the mobile manufacturers to focus more on providing value added services and thus improve their brand presence. The rising importance of 3G and 4G services available at reasonable charges are expected to boost MVAS market demand over the next few years. Rising demand for novel technologies such as M2M and IoT by the organizations to effectively handle their day-to-day operations is also expected to accelerate MVAS industry development.

Telecom sector, which had observed a commendable growth in the past, is expected to significantly boost MVAS industry size over the coming years. The growth can be attributed to the escalated requirement for personalized and content rich value-added services. MVAS market in the education sector is expected to witness a massive expansion over the coming seven years, driven by its enhanced usage for in language training, online education & tutoring, reading, and vocational training.  Mobile value added services will also help distance learners improve their learning ability, thereby complementing the business expansion.

Get a Sample Copy of this Report https://www.gminsights.com/request-sample/detail/303

Potential use of value added services for diagnosing & treating patients along with the rising trend of storing health records of the patients in a digitized format is expected to boost MVAS industry size across the healthcare & IT sector.

Taking into consideration the geographical trends, Asia Pacific MVAS industry is projected to experience a notable surge over the coming timeframe, driven by rising consumer trend towards the use of smartphones & tablets. The governments of the region have been undertaking efforts to spread awareness regarding the benefits of mobile usage and have been developing infrastructure for its effective use, thereby favorably influencing the industry growth across the region. China, South Korea, India, and Japan are forecast to be the major revenue pockets.

U.S. industry, which accounted for more than 25% of MVAS market revenue in 2016, is expected to witness a notable growth in the future. The growth can be credited to the high presence of reputed digital media participants such as Netflix, Amazon, Roku, Apple TV, Hulu, and Boxee across the region.

Latin America MVAS industry is expected to experience a lucrative growth over the next few years, subject to network operators offering valued added services even in the most remote areas and distant places.

Mobile value added services can be availed through mobile money, SMS (Short Message Service), Instant Messaging, infotainment, and MMS (Multimedia messaging service) solutions. Effective mobile banking, mobile remittance, and mobile wallet services, driven by high speed networks and low tariffs are expected to beneficially influence the growth of the mobile money sector, which will accelerate MVAS market revenue expansion.

Market players are trying to increase their profit margins and expand their geographical presence by adopting key business strategies such as mergers & acquisitions, new product development, strategic partnerships, product benchmarking, and joint ventures. Vodafone Group PLC Alibaba Group Holding Limited, Gemalto N.V., Mahindra Comviva, AT&T Incorporation, Baidu Incorporation, Nokia Corporation, Huawei Technologies Company Limited, KongZhong Corporation, Amazon, and Apple Incorporation are the key participants of MVAS industry.

Author Name : Dhananjay Punekar

Unified communications & collaboration (UCC) market to garner hefty proceeds from telephony platform over 2019-2025, strategic tie-ups to characterize global industry landscape

Posted on Updated on

The exponential growth trajectory being demonstrated by unified communications & collaboration (UCC) market has been a subject of intense debate for since a while now, given the rising popularity of BOYD trend and the immense need to streamline the existing communications infrastructure across enterprises on a global scale. The rapid maturation of unified communications & collaboration (UCC) industry can also be accredited to the increased utilization of ever-evolving cloud computing technology and the swift emergence of mobile devices that have evolved from just a medium for voice conversation to smartphones with sophisticated multi-function capacities, all within a decade.

UCC Market Size, By Application, 2016 & 2024 (USD Billion)
UCC Market Size, By Application, 2016 & 2024 (USD Billion)

Furthermore, large enterprises appear to have realized the significance of upgrading the traditional communications network to stay relevant in a dynamic business environment, a phenomenon that has in extension propelled the global unified communications & collaboration (UCC) market size expansion. Elucidating the growth potential of the overall unified communications & collaboration (UCC) industry, Global Market Insights, Inc. estimates this business space to an impressive y-o-y growth rate over the period of 2019-2025.

The recent trend of the increasing alliances between leading unified communications & collaboration (UCC) market players and some of the world’s renowned IT behemoths has vividly underlined the strategic and competitive landscape of this business space. To cite an instance, the U.S.-based UCC monitoring and analytics provider, Vyopta Incorporated has recently joined forces with Cisco Systems, Inc. to upgrade its SolutionsPlus Programs’ UCC user experience by providing custom alerts, improved device availability, comprehensive analytics, live call monitoring, failure insights, and multi-vendor collaboration ecosystems. In addition to this, Vyopta would offer refined UC asset management, custom business reporting, and enhanced utilization metrics which would improve Cisco’s overall ROI. Needless to mention, such remarkable partnerships are set to vigorously impel the global unified communications & collaboration (UCC) industry space over the estimated time frame.

Elaborating further, it is rather imperative to take note of the fact that UCC technology has brought about a paradigm shift in the way large enterprises communicate by streamlining diverse communication modes including video, voice, email, and instant messaging and enhance consumer satisfaction by improving business productivity. Moreover, the aforementioned factors have caused drastic reduction of infrastructure expenses by integrating telecommunication services and IT network into a single consolidated framework, something which has carved out a comprehensive roadmap for the unified communications & collaboration (UCC) industry to reap lucrative gains in the ensuing years.

Owing to the wide scale deployment of telephony applications across a host of business verticals to enable real-time communication with internal and external stakeholders, telephony platform is estimated to command a significant share of over 29 percent of the overall unified communications & collaboration (UCC) market by 2025. To highlight the rising influence of telephony platform in this swiftly evolving business space, a noteworthy instance can be cited. One of the foremost unified communications & collaboration (UCC) industry participant MegaPath, for instance, had been awarded with 2017 Internet Excellence Award for its MegaPath One ™, a unified communications platform which has been delivering commendable IP communications solutions to a range of small and large business enterprises. Furthermore, it would be prudent to mention that owing to numerous advantages over analog phones, IP phones segment of telephony platform is set to contribute immensely to the overall unified communications & collaboration (UCC) industry share.

Get a Sample Copy of this Report: @ https://www.gminsights.com/request-sample/detail/402

The growing popularity of unified communications & collaboration (UCC) market can further be attributed to the fact that as the prominent and emerging enterprises are aiming to expand their foothold in diverse geographical markets, the efficiency and effectiveness of streamlined communication functions would play a crucial role in ensuring beneficial output of business procedures. Therefore, it goes without saying that the leading unified communications & collaboration (UCC) industry players have a vital responsibility to deploy their expertise in assisting a variety of enterprises to make their presence felt in a rapidly transforming global business outlook. In terms of global commercialization potential, Global Market Insights, Inc. forecasts the unified communications and collaboration industry share to surpass a valuation of USD 60 billion by 2025.

Author Name : Saif Ali Bepari