Europe Recreational Boating Market

A succinct gist of recreational boating market with respect to the latest product development trends: ongoing sustainability furor to have a profitable impact on the industry outlook over 2017-2024

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Outdoor water activities have lately emerged as a popular means of recreation, generating lucrative growth prospects for recreational boating market. Tourists and locals residing alongside water bodies have long since been involved in water-based recreational activities such as fishing, camping, boating, etc. However, the prevalence of these activities has inherently increased in recent times, primarily due to the rising disposable incomes of the middle class and the subsequently changing consumer lifestyles. In consequence, this has created a plethora of growth opportunities for recreational boating industry players.

U.S. Recreational Boating Market, By Product, 2016 & 2024, (Units)
U.S. Recreational Boating Market, By Product, 2016 & 2024, (Units)

Another vivid fact that will emerge as an expansion opportunity for these companies is that the rise in the number of recreational activities is directly proportional to an increase in the rate of boating accidents. On these grounds, a stringent regulatory framework has been compiled by authorized bodies to reduce the number of boating accidents and ensure consumer safety. Being a strongly customer-driven business space, companies often invest heavily in research and development activities to develop advanced recreational boats. The launch of luxurious and efficient next generation boats is thus likely to augment the commercialization scale of recreational boating industry.

Citing an instance of the aforementioned fact, one of the leading boat manufacturers, Crestliner has recently launched its new product in Sprint Series. Introduced as a basic version of the pontoon, this product has been specifically designed for novice boaters and individuals looking forward to experiencing on-water versatility at an attractive rate. Considering that quite a proportion of consumers depict an interest in pontoons for enjoying on-water activities ranging from fishing to cruising, other companies in recreational boating industry have also been attempting to launch novel pontoon designs. What’s more, the trend of upgrading the luxury factor in these vessels has been catching up throughout the vertical. It has been observed that players in recreational boating industry are enhancing layouts of boats including seating systems, storage compartments, flooring systems, audio packages, and other personalized facilities.

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In addition to upgrading the aesthetic features, boat manufacturers are also focusing on attaining higher performance by developing advanced versions of the engine, to make sure consumers enjoy a highly efficient, fast-paced, and uninterrupted boating experience. This ongoing trend depicts a pattern in boating design enhancement – right from improving hardware to aesthetics to the driving experience, which is certain to propel recreational boating market share.

Apart from individually working on product development and upgradation, companies across this vertical have been working on implementing tried-and-tested methodologies to consolidate their stance. Signing strategic collaborations with technology providers for coming up with intuitive and efficient facilities seems to have emerged as the latest norm in recreational boating market. For instance, a year before, Crestliner Boats and Brunswick Boat Group’s freshwater brands jointly partnered with MarineTech. Through this deal, Crestliner incorporated a hydraulic power steering system and hybrid cable in its aluminum boats.

One of the most pivotal trends that has been observed in this business lately is the increasing popularity of environment friendly boats. The rise in consciousness among the seafarers about the harmful effects of GHG emissions on the marine ecosystem has led to the adoption of green energy technology. Regional governments have also been playing their part in encouraging seafarers to implement clean technologies in boat manufacturing, by providing sufficient subsidies. What’s more, the research community, in tandem with green technology companies has also been researching novel methods to revolutionize commercial recreational boating with eco-friendly innovations. Australia’s Ocius Ocean Technology has set quite a benchmark in this regard – the company had been involved in the invention of the Solar Sailor that can harness solar and wind power in a single device to produce a speed up to 44 knots.

The emergence of highly upgraded products reflects the deep commitment of participants in recreational boating market toward the improvisation of existing boating infrastructure. These companies have also been influenced by the shifting trends toward the adoption of sustainable technologies, that has had an impact on product design and development. In recent times, with customers ruling the roost, the development of core consumer-centric products has been making robust inroads in this vertical. Powered by a high-income user base, in conjunction with earnest companies striving to innovate unique products, recreational boating market size has been forecast to surpass a revenue collection of USD 230 billion by 2024.

Author Name : Sunil Hebbalkar