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Unveiling automotive communication technology market trends with respect to the competitive spectrum: global industry revenue to cross $18 billion by 2024

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The global automotive communication technology market has lately been emerging as a highly pivotal vertical of the overall automotive space, primarily owing to the robust innovations pertaining to automotive electronics. Incidentally, post the introduction of electronic control units (ECUs) in the automotive industry, vehicles had begun to come equipped with numerous wires, circuits with enormous dedicated wiring, which led to complex, bulky and expensive wiring equipment. However, with the deployment of noteworthy advancements, the technologies used in automobiles have transformed drastically, paving the way for the expansion of automotive communication technology industry.

Latin America Automotive Communication Technology Market Revenue, By Bus Module, 2017 & 2024 (USD Billion)
Latin America Automotive Communication Technology Market Revenue, By Bus Module, 2017 & 2024 (USD Billion) 

Some of the recent tech-based inventions in the auto space include anti-lock brakes, telematics, infotainment capabilities and automatic transmission, that are revolutionizing the automotive industry, further encouraging automotive communication technology market players. One of the most important factors that will drive the automotive communication technology market growth is the stringent regulatory landscape established by regional governments regarding safety standards. Automotive systems aligned with these regulations include blind spot detection, lane chase assist and adaptive cruise control, that are being incorporated by manufacturers in order to adhere to regulatory standards, that would further serve to impel automotive communication technology industry. A gist of the contribution of prominent vendors has been enumerated below:

Qualcomm Technologies

According to statistics, about 95% of automobile fatalities are caused by driver distractions. If all the cars could communicate their status with each other, automotive systems would ideally be able to alert the driver and respond on its own preventing any kind of collision. Having considered the plausibility, the California based chip maker Qualcomm Technologies had announced 9150 C-V2X cellular vehicle-to-everything (V2X) chip last year. This chip was able to send and receive information directly from the cars nearby about sudden braking, slippery roads, speed, signal and more.

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The vehicle-to-everything (V2X) communicates directly with nearby cars, which includes vehicle-to-infrastructure (V2I), vehicle-to-pedestrian (V2P) and vehicle-to-vehicle (V2V). Qualcomm’s product launch bears testimony to the fact that vehicles integrated with advanced technologies are likely to reduce automobile fatalities, which would further encourage automotive communication technology market players to work on their existing product portfolios.

Infineon Technologies

It is rather overt that advancements in automotive technology, such as ECUs sharing information and cars equipped with the ability of communicating with each other and the cloud, would raise the possibility of car-hacking. The threat of hackers invading any vehicle via a single ECU, and then taking control over the vehicle or stealing personal information is expected to be a crucial issue in the years to come. To tackle such issues, the second-largest Germany-based manufacturer of automotive chips, Infineon Technologies, introduced its trusted platform module (TPM) which is targeted at automotive ECUs. The Optiga TPM microcontroller would assist manufacturers in detecting manipulated software or faulty components running inside the vehicle.

Such efforts taken for increasing safety of the automotive systems would further drive their adoption paving way for the expansion of the automotive communication technology market. As of now, the circuit manufacturers are trying to make the infotainment systems more flexible to transport packet, stream and control content. Implementations that already exist are either complicated and costly, or quite limited in bandwidth with packet data capabilities for supporting internetworking requirements and system updates.

Microchip Technology Inc.

Owing to the aforementioned glitch, the leading provider of microcontrollers and circuits, Microchip Technology Inc., has recently launched an efficient automotive infotainment networking technology called ‘Intelligent Network Interface Controller networking (INICnet) technology’. It is a scalable, synchronous solution which largely simplifies building audio and infotainment systems. Utilization of such features in the vehicles enhances the infotainment systems and their features as well as increases its demand.

To tap into this segment, a subsidiary company of NXP Semiconductors has surged its production of automotive and specialty chips in its Singapore facility, with an investment of S$300 million. The chipsets produced in this facility are used by the automotive manufacturers in car infotainment, vehicle to infrastructure communications and more.

With such efforts undertaken by key industry players, it is evident that automotive communication technology market would depict a notable growth rate in the upcoming years. Comprising prominent companies such as Intel, Vector Informatik, Rohm Semiconductor, Broadcom, Toshiba, Texas Instruments, Robert Bosch and more, the competitive spectrum of automotive communication technology market is quite diverse. For the record, Global Market Insights, Inc., anticipates this industry to exceed a valuation of $18 billion by 2024.

Author NameSaurav Kumar

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Automotive transceivers market to gain commendable proceeds from chassis & safety applications, global industry revenue to surpass USD 7 billion by 2024

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Owing to an unprecedented rate of technological development in the automobile sector, the global automotive transceivers market has expanded at a remarkable pace. The influx of numerous in-built features in a vehicle, such as safety and infotainment systems, based on advanced connectivity protocols have create a need for high quality electronic components. The automotive transceivers market has experienced tremendous impulsion to meet this demand of improved communication capabilities for supporting multiple protocols. The chassis and safety segment, in particular, has become a critical application area for the automotive transceivers industry with the advent of technologies like electric power steering (EPS) as well as autonomous features.

U.S. automotive transceivers market, by application, 2017 & 2024 (USD Million)
U.S. automotive transceivers market, by application, 2017 & 2024 (USD Million)

Traditionally, most of the power steering systems in vehicles are hydraulic systems, but the electric power steering systems are gaining enormous momentum due to the increased efficiency and performance they offer. Elimination of the different physical components of a hydraulic system makes EPS a smaller and lighter alternative, depending mostly on communication between electronic control units and sensors. The growing adoption of EPS in cars and commercial vehicles will propel the automotive transceivers market revenue. A key benefit of the EPS system is that it powers the EPS motor only when it is required, making it notably more efficient.

Being a low cost way to provide a more comfortable driving experience, continuous advancements in EPS technology will further push the automotive transceivers industry evolution for delivering more enhanced products. Today, EPS allows for the integration of automated driving in combination with increased safety for the driver. It has been reported that 90% of all traffic accidents are caused by human errors, which can be reduced by automated driving features. Also, EPS has lesser weight as compared to conventional steering systems and some EPS offerings, like Bosch’s Servolectric, being up to 20% lighter.

Global automobile manufacturers are installing EPS in their current and upcoming models to improve driver safety and include added features. Recently, Honda unveiled a new Sport model of its HR-V lineup for Europe which has Honda’s Agile Handling Assist system, a specific steering feature. It utilizes a variable EPS for adjusting the amount of feel through the wheel based on steering angle and speed. Honda claims the system delivers a steady and smoother response for different steering angles, making it safer to drive. As increasing number of vehicles are produced with similar systems incorporated within them, the automotive transceivers market can be expected to register a higher growth rate from the chassis and safety segment.

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A significant development in vehicle technology that has strengthened the automotive transceivers industry is the advent of advanced driver-assistance systems (ADAS), which can also be combined with EPS. Several features like blind spot detection, lane assist, forward collision warning are being added into cars to improve the overall safety of drivers and passengers. With the help of innumerable connectivity solutions fused into a vehicle, these ADAS capabilities can be merged with EPS to provide an easier and more reliable safety system. Automaker Jaguar has demonstrated the same in its E-Pace model, in which the company has added considerable ADAS technologies.

Speaking further, the car has rear parking sensors and camera for assisting the driver, and this camera is also connected to the EPS for enabling blind spot detect function to reduce the possibilities of sideswipe collisions on roads having multiple lanes. Such a combination of different safety technologies in a vehicle signifies the potential of the automotive transceivers industry for boosting the advancement of these functions. Experts have predicted that efficient and proper use of ADAS functions can reduce all vehicle crasher by nearly 40% and all traffic deaths by almost 30%, displaying the necessity of ADAS in all future vehicles.

Worldwide, the mounting concerns regarding environmental pollution has put the focus on electric vehicles, which are the prime target market for the latest ADAS and EPS products. The International Energy Agency has projected that by 2030, almost 125 million electric vehicles would have hit the roads globally, indicating lucrative prospects for the automotive transceivers market over the next few years. Anticipated to reach a global valuation of more than USD 7 billion by 2024, the automotive transceivers market is characterized by the presence of small and large players, including Infineon Technologies, NXP Semiconductors, Texas Instruments, Broadcom, Inc. and Cypress Semiconductor Corporation.

Author NamePankaj Singh