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Cloud-based process orchestration market to depict appreciable growth prospects over 2019-2025, APAC to emerge as a prominent revenue pocket

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The surging adoption of advanced technologies along with rising globalization trend will propel the process orchestration market growth in the years to come. Businesses nowadays are primarily focusing on reducing production cost, improving operational functioning, gaining enhanced competitive skills and delivering improved customer satisfaction to clients, functions that can be fulfilled by means of adopting process orchestration. The technology effectively helps design, implement, integrate and monitor customer process applications and integration scenarios more quickly and flexibly, helping businesses innovate faster and respond to changing business demands more efficiently.

Latin America Process Orchestration Market Revenue, By Professional Service, 2018 & 2025 (USD Million)
Latin America Process Orchestration Market Revenue, By Professional Service, 2018 & 2025 (USD Million)

Speculating the technique’s profound benefits, companies are now investing in developing innovative solutions for transforming their businesses and to deliver unique customer satisfaction. For instance, in 2018, around 55% of the start-ups adopted digital business strategy, while around 85% intend to invest in digital transformation in the future. Moreover, major sectors include energy & utilities, retail, manufacturing, healthcare, IT & telecom are also adopting process orchestration solutions for improving business efficiency, that would quite overtly expedite the industry growth over 2019-2025.

With the increasing adoption of advanced technologies such as AI and machine learning, the demand for process orchestration solutions to efficiently manage, integrate, and optimize computer systems and cloud architectures to further help serve and retain customers has only been surging. The deployment of the cloud has also been of concern to numerous businesses as their data and information is located in off-premises servers, making the adoption of process orchestration vital for managing cloud-based application and services.

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Speaking along similar lines, it is prudent to mention that the process orchestration market has been depicting quite some growth from the deployment of the cloud. Cloud-based process orchestration services help in simplifying deployment and centralizing automation processes, making it easier for expanding and transforming processes at a lower cost and at a faster speed. Given the cloud’s off-premise feature, orchestration brings dependency management, high availability, failure recovery, scaling and numerous other tasks and attributes all into a single process, significantly reducing staff effort. The rapid growth and adoption of cloud solutions across SMEs are thus contributing majorly to the expansion of cloud-based process orchestration industry.

Enumerating the application landscape of the process orchestration market, the retail & consumer goods sector is anticipated to emerge as a pivotal avenue for this industry. With increasing market competition and rapidly evolving consumer needs, it has become vital for the retail sector to improve its service offerings. Process orchestration solutions will enable such businesses to transform their operations and enhance customer reach, and will also help in automating manual processes, minimizing operating costs, improving customer shopping experience and identifying new revenue streams in the highly competitive sector. This in consequence would majorly accelerate process orchestration market share from retail & consumer goods applications, slated to depict a CAGR of 14% over 2019-2025.

Speaking of the regional terrain, it comes as no surprise that the Asia Pacific region is primed to evolve as a highly competitive ground in the years to come. The key factors contributing to market demand across the continent include rapid globalization, increasing demand for industrial automation and strategic government initiatives targeted towards the manufacturing sector. The growing awareness regarding process orchestration benefits, such as the elimination of process redundancy and enhanced business planning, will act as a driving factor for APAC process orchestration industry. Powered by the increasing use of IT infrastructure and resources to gain cost optimization, APAC process orchestration industry share will register the fastest growth rate of 18% over 2019-2025.

Proliferation in the retail sector coupled with the integration of advanced technologies, such as AI and machine learning will contribute to the growing adoption of process orchestration. Businesses are continuously launching newer products in the market to meet the growing customer requirements, further driving market growth. The growing demand for cloud technologies is also contributing to the process orchestration industry growth. According to Global Market Insights, Inc., the process orchestration market size will exceed $9 billion by 2025.

Author NameMateen Dalal

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Global structured cabling market remuneration to hit USD 25 billion by 2025, escalating product demand from data center facilities to fuel the industry landscape

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Propelled by extensive proliferation of digitization, the structured cabling market is slated to establish itself as an extremely lucrative investment ground in the forthcoming years. A number of legacy facilities are finding it difficult to maintain the order & ease with which a cabling infrastructure can be accessed. However, the extensively used cable management solutions & products in structured cabling can be installed with relative ease & can facilitate modular and simple designs, providing these legacy facilities with an ideal solution for the challenges they face, thereby driving the structured cabling market landscape.

U.S. structured cabling market, by application, 2018 & 2025 (USD Million)
U.S. structured cabling market, by application, 2018 & 2025 (USD Million)

Apart from industrial applications, structured cabling is also finding deployment in modern residential & commercial construction projects. One of the latest avenues of growth for the market is the rapidly developing smart building & intelligent lighting industry, fraught with LED lights, integrated with sensors & controls that perform a number of different tasks, ranging from motion sensitive lighting and controlling brightness & color through the smartphone to managing ventilation according to the number of individuals in a room.

Global structured cabling market | Impact of the growing data center demands from businesses

The increasing adoption of several digital services as well as the growing population of internet users has been augmenting data center demands across the world, which is in turn fueling structured cabling market growth. The world is becoming increasingly more digital & connected – indeed, according to a Cisco Visual Networking Index, the annual IP traffic across the world would be reaching the 3.3 zettabytes (ZB) mark by year 2021 and would be increasing more than threefold over the coming five years, driving extensive demand for data centers.

Structured cabling systems are a crucial part of data centers as they facilitate faster data-transfer rates and ensure effective connectivity of the different IT devices in the facility, thus lessening the chances of system failure & downtime, which significantly improve the effectiveness of a business’ decision-making process, helping it maximize its profits.

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Moreover, increasing high-speed connectivity demands of data center & device convergence would also be responsible for driving the market’s growth. The industry is witnessing an increasing rate of adoption of coaxial & fiber optic cables to quench the high-speed connectivity demands. These cables boast of a significantly greater level of bandwidth & can transfer much larger amounts of data per unit of time in comparison to conventional metal cables, making them a must-have for modern networks and thereby driving structured cabling market further.

Global structured cabling market | Impact of the IT & Telecom sector’s growing dependence on structured cabling

With increasing demand for faster connectivity & higher bandwidth, network designers are of the opinion that the fiber-optic structured cabling segment would be establishing itself as a backbone for the global telecom industry infrastructure. The modern technology-driven world has been changing the operating demands of almost all of the industrial sectors. Moreover, with the rapid evolution of smart devices such as tablets, smartphones & smart watches, that consume voice & data services on a regular basis, the integration of IT & telecommunication is getting rather advanced. This amalgamation is expected to drive more standardization in the two industries during the implementation of advanced technologies & infrastructures that enhance the voice & data services. This has put an increased amount of pressure on telecom companies to facilitate uninterrupted & better services to their customers.

The fiber-optic structured cabling solution is being termed an ideal way with which the industry can fulfil its connectivity requirements as they provide an optimal environment that can transmit voice & data at extremely high speeds. Moreover, as data centers are telecom operators’ foundation in present scenario, the upgradation of these facilities to enhance user experience would also be driving the structured cabling industry size from the IT & telecom sector.

Furthermore, according to a 2018 report by TeleAnalysis, adapting to changing circumstances, more than 60% of the world’s telecommunication network facilities are projected to become data centers over forthcoming years, enabling the structured cabling market to depict sizable growth from the IT & telecom applications.

Owing to the presence of a connectivity-driven foreground, the global structured cabling market would be drawing in significant growth over the years to come. In fact, according to a research report by Global Market Insights, Inc., the overall structured cabling market size would be exceeding a valuation of $25 billion by 2025.

Author NameAkshay Kedari

North America people counting system market to gain massive proceeds by 2025, robust adoption of technologically advanced products to fuel the regional industry expansion

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The global people counting system market is poised to witness remarkable growth in the years to come, owing to the robust adoption of digitized systems for supporting regular operations across a number of application domains. These systems provide installers with numerous operational enhancement benefits like tracking the busiest time slots as well as staff optimization. Further, the rising awareness of business intelligence platforms in a number of industries like hospitality, entertainment, and retail is creating huge demand as well, for enhanced customer tracking solutions.

UK people counting system market, by application, 2019 & 2025 (USD Million)
UK people counting system market, by application, 2019 & 2025 (USD Million)

It is imperative to state that the people counting system market is also witnessing a technological evolution, like the development of behavior analysis technologies, thermal imaging counters, and 3D stereographic components. These advancements have been captivating core industry players to adopt innovative technologies that will help drive the people counting system market growth in the years to come.

A rise in the demand for effective technologies for analyzing, detecting and converting potential customers, and enhancing profitability and business is a crucial factor that will propel the people counting system market. A number of industrial sectors like clubs, pubs, restaurants and hospitals are witnessing high adoption of this technology to track the number of customers that are entering or exiting the facility. Such systems also assist companies in developing effective marketing and sales strategies to attract customers and analyze their buying behavior. Strategies like these would further assist them in competing with prominent companies in terms of sales revenue and the customer base.

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Regionally speaking, North America has been touted to emerge as a viable growth ground for people counting system industry. Powered by the presence of numerous system developers in application industries and the robust adoption of technical advancements across the economies of U.S. and Canada, the North America people counting system market size has been growing at an exceptionally rapid pace. The regional industry is touted to depict commendable gains in the years ahead, as the continent continues to witness the proliferation of technologically advanced transportation facilities incorporating automated management systems and the smart city projects.

Notable companies partaking in people counting system market share have apparently retained focus on technological advancements by developing specialized passenger counting systems with different capabilities which would offer better management capabilities in varied application segments. A gist of the contribution by some of the major companies in the people counting system market is mentioned below:

Axis Communications AB

The surveillance industry is remnant of very specific challenges and core players often seek to achieve benefits from niche applications like surveillance in psychiatric wards, interview rooms, and elevators which are commonly left unaddressed by standard products available in the market. To tackle this problem, the Sweden-based Axis Communications has recently introduced two specialty camera models for corner-mount use, with distinct design features for meeting specific use cases.

One of the camera models has a perfect design to blend into the aesthetic in elevators, while the other is ligature-resistant (anti-ligature), ideal for the healthcare sector, among many others. Such product advancements by notable industry players are anticipated to drive the commercialization landscape of the people counting system market in the years to come.

V-Count Inc.

As a part of its exponential growth tactics, V-Count in the recent years, has executed aggressive expansion plans to establish itself in major regions across the globe. In December 2017, the company had made its debut in Dubai, owing to the city’s dynamic, tech-savvy market and its strategic location, which made it an ideal location for V-Count‘s new offices. This move was a part of continuous effort from the company to expand its presence, and respond to the increasing demand for retail analytics and advanced people counting solutions.

The company further made its entry in the UK and other European markets for supporting both new and existing customers in implementing powerful analytics technologies across their businesses. Regional expansion tactics thus, are bound to help augment the scope of the people counting system industry in the forthcoming years.

Considering the aforementioned efforts undertaken by prominent industry players, it is clear that the people counting system market would depict tremendous growth in the coming years. The competitive spectrum of this industry is quite diverse, and consists of renowned companies such as HELLA Aglaia Mobile Vision, RetailNext Inc., Iris-GmbH Infrared & Intelligent Sensors, InfraRed Integrated Systems Ltd., Infodev Electronic Designers International Inc., FLIR Systems Inc. and Eurotech, among others.

Author NameSaurav Kumar

Unveiling the application terrain of SD-WAN market: escalating demand from the manufacturing sector to drive the industry landscape over 2019-2025

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The SD-WAN market has lately been growing at a significant pace, characterized by the robust adoption of these solutions across a spate of industry verticals, given their ability to help organizations regarding their legacy infrastructure maintenance. The traditional infrastructure of WAN is known to rely extensively on costly hardware appliances for providing connectivity in remote locations. However, organizations have now been able to reduce those expenses by deploying SD-WAN solutions. Moreover, the solutions also assist enterprises in directly connecting remote users and devices to the cloud and ensuring secure connections.

North America SD-WAN Market Revenue, By Application, 2018 & 2025 (USD Million)
North America SD-WAN Market Revenue, By Application, 2018 & 2025 (USD Million)

SD-WAN solutions also provide the companies with improved network visibility, and help in reducing network complexities of managing dynamic workloads. By utilizing SD-WAN solutions, organizations can benefit from cost reduction and secure connections, which in turn will propel the commercialization landscape of SD-WAN market in the years to come.

The penetration of smart IoT devices in varied industry verticals, including retail and consumer goods, telecom, manufacturing, and healthcare has substantially increased security risks and network complexities. SD-WAN solutions play a vital role in this context, given that they help improve network visibility for the management of connected devices for reducing security risks, and address the complexities of the IoT infrastructure. The prevailing AI-enabled SD-WAN solutions would also boost the demand for SD-WAN as machine learning algorithms are broadly utilized for WAN optimization. This would further enable network administrators to analyze WAN traffic and re-route the same, automatically, for the selected connection. The capability of SD-WAN has thus proved useful across a spate of verticals, expanding the application scope of the global SD-WAN industry, a gist of which is given below:

BFSI

In the recent times, some of the biggest banks across the global industrial cosmos have cropped up as leading financial organizations which provide a wide range of services to international markets, and control billions of dollars in assets and cash. Financial service firms have been relentlessly working to capture new market opportunities, implement innovative strategies, develop customized services, and identify new business niches.

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This sector, in the years to come, is anticipated  will become even more complex with further diversification, deregulation, consolidation and globalization of the financial industry. Irrefutably, this complexity in the BSFI industry can be effectively addressed only by deploying SD-WAN solutions, which will augment the SD-WAN market share from BFSI applications in the coming years. Of late, the modern banking industry is also remnant of extensive diversification, as is observed by the penetration of some select banks in the domains of core investments, security underwriting, insurance, and portfolio management. With banks and other financial institutions widening their service portfolios, working to evolve as vital entities in the global business landscape, SD-WAN industry size from BFSI applications is expected to surge massively, given the humongous demand for these solutions to reduce complexity and costs.

Manufacturing

The manufacturing sector is anticipated to emerge as one of the most profitable application avenues for the global SD-WAN market. Undeniably, this growth can be credited to the surging popularity of IoT platforms deployed in manufacturing industries. With more and more smart devices and sensors being incorporated in manufacturing facilities, companies are, quite overtly, demanding accurate solutions that are able to deliver exceptional network visibility for end-point management.

Driven by the fact that SD-WAN solutions help manufacturers prioritize network traffic and simplify network management, in a bid to make sure that crucial applications obtain access to the required connection, the manufacturing sector is touted to majorly contribute toward the expansion of SD-WAN industry. As the deployment of more and more communication technologies and IoT devices in the manufacturing industry increases, the demand for SD-WAN solutions will naturally depict an upsurge, propelling SD-WAN industry size from manufacturing applications. As a matter of fact, Global market Insights, Inc., claims that software-defined wide area network market share from manufacturing applications will depict the highest CAGR of more than 60% over 2019-2025.

Retail and Consumer Goods

Retail enterprises using SD-WAN are naturally equipped with the capability to supplement and expand their backbone connectivity, with more options available in a particular location, ranging from broadband to LTE. Along with making the process of adding bandwidth in a site easier, SD-WAN manages conditioning and prioritization of traffic, for improving application performance even further – a major parameter of concern in the retail industry that has been undergoing an extensive digital transformation of sorts.

In the 2017 Cloud and Network Benchmark of Nemertes Research, which involved 625 organizations, it was stated that over 50% of more successful retailers have started deploying SD-WAN, in contrast to the 10% among the less successful ones. As retailers intend to eliminate unnecessary capacity and functionality expenditure, they have been demanding WAN solutions that can accurately leverage NFV and SDN to run on generic hardware and deal with flexible deployment of capacity and functionality. This would substantially augment the requirement of SD-WAN solutions in the retail sector, that secures service continuity via myriad techniques – right from traffic replication spanning multiple paths to sub-second traffic cutover from a failing to a healthy link, thereby propelling SD-WAN marker share from the retail and consumer goods sector.

Endorsed by a mammoth application terrain, the global SD-WAN market is expected to traverse alongside a highly lucrative remuneration graph in the ensuing years. As per estimates, the valuation of the overall SD-WAN market would cross a colossal US$17 billion by 2025.

Author NameSaurav Kumar

Europe data center liquid cooling market to record extensive gains by 2025, robust adoption of direct immersion cooling solutions to expedite the industry landscape

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The increasing demand for digital services and unprecedented growth in AI and machine learning has helped push data center liquid cooling market share to new heights lately. Data centers demand efficient cooling systems to reduce power consumption as over 30% of the power is used for cooling purposes. Processor performance is also severely affected by overheating resulting in slower operations. However, with businesses increasingly shifting towards mainframes and supercomputers, liquid cooling technology seems to be an ideal solution for modern data centers. Furthermore, the consistently changing demands for new, uninterrupted digital has been prompting data centers to adopt innovative technologies that will help boost data center liquid cooling market in the coming years.

China data center liquid cooling market, by solution, 2018 & 2025 (USD Million)

China data center liquid cooling market, by solution, 2018 & 2025 (USD Million)

The growing implementation of artificial intelligence (AI), big data, cloud, and machine learning in newly developed software solutions has also been driving the industry growth. With the development of more powerful chips capable of rapidly processing data for new complex applications, the amount of power consumption has exponentially increased leading to more component heat generation. For instance, an increasing number of GPUs and FPGAs are nowadays pushing systems to their limits for smoothly running heavy applications like AI, big data analytics, HPC, media streaming, machine learning which in turn generate high amounts of heat. Reports claim that the heat profile for many GPU based servers is double than that of traditional servers. However, with the benefits of liquid cooling technology businesses can deploy applications at a much higher density with increased efficiency, that will lead to a commendably reduced carbon footprint, supplementing the data center liquid cooling industry growth in the upcoming years.

One of the most extensively used solutions for data center cooling is the direct immersion cooling solution. Also known as liquid submersion cooling, this solution is used to submerge full servers in a thermally conductive liquid to offer enhanced temperature control. The method is slowly gaining popularity with innovative datacenters across the world. Some ultra-high-speed supercomputers like IBM’s Summit supercomputer already use liquid cooling technology to pump around 4,000 gallons of water per minute through its system.

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Direct immersion can significantly cool solid-state drives, which makes the entire process more efficient in comparison with traditional methods. The technology also reduces system humidity & heating effect, further offering high operational performance and speed. Additionally, solution developers offer efficient maintenance & installation services to data center clients which further supports industry expansion. Indeed, it comes as no surprise that the data center liquid cooling industry will gain substantial momentum from the robust adoption of direct immersion cooling solutions.

Hyperscale data centers – the latest trend that will proliferate data center liquid cooling market size

The increased focus on business agility and cost optimization has led to the rise and growth of cloud data centers which in turn has given birth to the trend of hyper scaling. Hyperscale cloud operators are increasingly offering better resources and bandwidth that support the growing demand for storing large chunks of data on the cloud. Compared to traditional models, hyperscale data centers require to operate in colder zones as these facilities constantly handle increasingly large amount data traffic, which expands IP connections and fulfills high storage demands, factors that make it essential for deploying servers with high-density cooling elements like liquid coolers and water-chilled metal boxes equipped with blowers to enable fast operation at ambient temperatures. The growing shift towards hyper scale cloud data centers will thus augment the growth of data center liquid cooling industry.

Speaking of the regional expanse of the data center liquid cooling market, it would be prudent to state that APAC and Europe are two prominent geographical revenue pockets for the industry. Asia Pacific data center liquid cooling market will witness significant growth over the ensuing years, driven by the increase in data capabilities brought forth by the growing digitalization in every possible industry sector.

The expansion of the Europe data center liquid cooling market can be majorly credited to the massive presence of numerous colocation facilities across the continent. Powered by the advent of robust digitization across the industries such as BFSI and medical care, in tandem with the rapid adoption of machine learning technology in the region, Europe data center liquid cooling industry share is set to soar high in the years to come.

Liquid-based cooling solutions have more heat removal capabilities & can reduce a data center’s power consumption by about 70%. The paradigm shift toward high energy consuming applications and the deployment of AI, big data and machine learning will mandate the adoption of liquid cooling solutions for smoother operations in the years ahead. Reports from Global Market Insights, Inc. cite that the data center liquid cooling market size will exceed the $2.5 billion mark by 2025.

Author NameMateen Dalal

GPU market to garner extensive proceeds from gaming applications, global industry remuneration to hit a coveted $80 billion by 2024

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The rapidly growing adoption for high-precision, graphics-oriented applications in the automobile and healthcare sectors is certain to fuel GPU market growth in the forthcoming years. GPUs have become an essential part of today’s mainstream computers and mobile devices and have been characterized by remarkable advancements with respect to performance and capabilities. The product successfully offers added support for analyzing complex datasets in a quick manner and is increasingly gaining traction in almost all consumer electronics straight from laptops, PCs and smartphones to car infotainment systems and latest digital systems.

Asia Pacific GPU Market Revenue, By Region, 2017 & 2024 (USD Million)
Asia Pacific GPU Market Revenue, By Region, 2017 & 2024 (USD Million)

With the growing adoption of IoT devices that gather huge amounts of data which needs to be monitored and analyzed, the demand for high-end computing systems has effectively increased in the automotive sector. Reports suggest that the GPU market will amass quite some returns from the automotive sector owing to an increase in the use of GPUs to accelerate engineering and design applications. As the automotive industry is focusing on developing new vehicles with enhanced design & functionality, GPUs have found applications in CAD/CAM software. With the rising demand for these software increase, the GPU market is expected to witness an accelerated growth rate in the years to come.

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Another application vertical that will help propel GPU market is healthcare, owing to the demand for precision medicine and value-based healthcare. Real-time data has become more vital for healthcare organizations as clinicians seek more accurate information for diagnosing patients during their initial visit. Reports claim that healthcare providers and life science firms are among the 92% of the cross-industry organizations that plan to invest in near real-time big data analytics applications in the future. For instance, in April 2018, tech giant Google announced plans to reinvent the healthcare industry of U.S. with a focus on big data and AI. The company is reportedly using its know-how in AI to create a new system for the detection, diagnosis, and treatment of diverse diseases, that certainly will require GPUs for processing complex data, further augmenting the growth of the GPU industry.

Irrefutably, the gaming domain will be one of the most proliferating end-use sectors of the global GPU market. Mobile gaming is currently acknowledged as one of the fastest growing segments in the game industry – indeed, mobile users demand more immersive, connected gaming experience which provides high-resolution visual graphics and high-fidelity audio. Growing penetration of smartphones and tablets is also fueling the growth of the gaming industry. For instance, according to the ESAC Report 2018, in Canada around 80% users view video games as mainstream entertainment. Furthermore, reports from the Germany Trade & Invest cite that, in Germany, personal computers (PCs) stand as the most preferred gaming platforms with around 18.4M active users, followed by smartphones (17.2M), consoles (15.6M), and tablets (11.5 million).

The rapidly growing use of gaming devices and the paradigm shift towards online gaming are bound to upsurge the demand for high-end graphic processors to support gaming applications. As per estimates, the gaming sector is anticipated to hold a major share of 34% in the GPU market by 2024.

Some of the most preferred brands that have made a mark in the GPU industry include Nvidia, AMD, Intel, Microsoft, Google, IBM, PTC, Qualcomm, and S3 Graphics. GPU chip makers have been making heavy investments in addition to forging partnerships for developing new and better performing products. For instance, in January 2019, Nvidia announced its partnership with luxury carmaker Mercedes-Benz to develop a new automotive AI platform that could effectively offer control to the automaker’s electronic gears equipped in its new car segments.

Author Name :Mateen Dalal

Light field market to garner lucrative proceeds via media & entertainment applications, Latin America to emerge as a profitable investment hub

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One of the most swiftly progressing verticals of the global smart technologies space, light field market has come a long way since its inception owing to pathbreaking inventions to capture the 3D and 4D light fields. The gradually rising popularity of light field cameras across several business verticals such as industrial, healthcare, retail, entertainment and media, and automotive has certainly propelled the product demand in the recent years. As light field cameras are equipped with thousands of micro lenses between the main lens and the sensor, it lets the user shoot first and focus later which ensures an improved image resolution. Numerous companies appear proactive in adopting light field technology and are developing high-grade products – a factor that would widen the horizon of light field industry in the years ahead.

Japan light field market, by application, 2017 & 2024 (USD Million)
Japan light field market, by application, 2017 & 2024 (USD Million)

Adoption of light field technology in the entertainment and media sector is altering the contours of the overall industry

One of the major factors that has provided a significant impetus to the light field industry progression is the rapidly expanding entertainment and media application of this technology. In fact, as per a research report prepared by Global Market Insights, Inc., the entertainment and media application apportioned more than 25 percent of the total revenue share of the industry in 2017 – impressive statistics that signify the extensive future growth of this application. This technology is being increasingly incorporated in numerous entertainment medias including amusement parks, theaters, gaming, museums, and apps, predominantly through virtual reality (VR) headsets. Apparently, the light field technology has seemingly demonstrated a new level of how convincing VR experiences can be.

A recent instance lending credibility to the claims of using light field technology effectively in VR is of Google, who has been experimenting with this technology over the last few years. In 2018, the search engine giant released a free application, named ‘Welcome to Light Fields’, mainly to exhibit the potential of this technology. Notably, the application has been made available on Steam VR for Windows, Oculus Rift, and HTC Vive VR headsets.

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Speaking along similar lines, it has also been recently reported that Google acquired Silicon Valley-based imaging startup Lytro, which is best known for developing the world’s first light field camera and has numerous patents to its name in VR-related imaging technology. With this acquisition, it is being speculated that the company might be looking to strengthen either its VR gaming initiatives or its camera offering in Pixel phones, which is quite unsurprising as prominent players operating in gaming sector are improving customer experience by integrating VR into games. Considering the impact of the top of the line acquisitions and innovative products being unveiled by major tech magnates like Google, the entertainment and media application of the light field industry is undoubtedly set to escalate at an exceptional pace in the ensuing years.

Latin America to emerge as a major revenue pocket for light field industry

Anticipated to register an annual growth rate of more than 16 percent over the forecast timeframe, Latin America has gradually emerged as a lucrative investment avenue for potential stakeholders. The rapidly expanding retail sector in Latin American nations has compelled the major retailers to adopt and leverage new technologies to gain competitive advantage. In this regard, it would be prudent to mention that the proliferation of AR and VR technologies has been assisting the retail sector to improve customer experience and brand engagement ratio.

The brick-and-mortar retail outlets are launching interactive experience devices such as mixed reality headsets to enhance the shopping experience, essentially fueling the growth potential of Latin America light field industry. In addition to the retail sector, the light field technology is being increasingly utilized across other business verticals such as automotive and hospitality, which would, in turn, strengthen the product demand in the times to come.

With light field technology being increasingly used in imaging solution processes along the likes of layout & animation, image construction, 3D scanning, 3D rendering, and 3D mapping and modeling, it remains to be seen how this technology impacts the future of mixed-reality products. However, it is quite imperative to mention that the growth trajectory of light field market appears highly-promising owing to the technology’s potential to drastically change the product portfolio of several business verticals. For the record, the commercialization scale of the global light field industry is slated to surpass USD 1.5 billion by 2024.

Author NameSaif Ali Bepari