Higher Education

Artificial Intelligence (AI) in Education market to be influenced by the growth of e-learning & virtual platforms, expected to achieve a CAGR of 45% over 2018-2024

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The global artificial intelligence (AI) in education market has ascended as one of the primary AI application verticals owing to the limitless potential in innovations and ability to accelerate the learning process. Growing reputation of AI applications has created a platform for facilitating the knowledge acquisition and decision-making systems that support the educational institutions in effecting student development. Continuous improvements in technology and the increasing availability of advanced infrastructure has further propelled the artificial intelligence (AI) in education market.

U.S. Artificial Intelligence in Education Market Share, By End-Use, 2017 (USD Million)
U.S. Artificial Intelligence in Education Market Share, By End-Use, 2017 (USD Million)

The incredible progress of artificial intelligence (AI) in education industry can be emphasized by China’s recently implemented plans to achieve global leadership in AI research and development, including AI application in schools. A report revealed that a high school in Eastern China has installed a facial recognition system for real-time analysis of student engagement, by registering their behavior and facial expressions. Termed as the intelligent classroom behavior management system, its cameras are placed in front of the classrooms above the blackboard and scans the class every 30 seconds. The system can detect various kinds of moods and behavioral pattern of the students.

To elaborate further, this innovative AI system is reportedly assisting to track student attendance and refining teaching methods. It is expected to help in maximizing student engagement by making the students conscious of the system. The experiment with the intelligent classroom behavior management system comes on the heels of other AI applications implemented in schools across China, such as using the technology for grading papers and argumentative essays.

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Essentially, the key components of education are supposed to be learning, reasoning and efficient problem solving which are also the principal characteristics of AI systems. Consequently, AI has been integrated with the education industry where it has been found to be beneficial in building social skills and emotional outreach. The acceptance of AI by educational experts derived from its existence as an assistive tool has encouraged the AI based learner model. As per estimates, the learner model held more than 60% of the artificial intelligence (AI) in education market share in 2017.

AI can be used to gather information on the literacy and understanding levels of students from their response to different learning materials, methods and the speed at which they learn. This type of data can help teachers to design a prudent course of study to maximize the learning ability of any particular student.

Citing an example of such personalized education, Geekie Lab is an application developed in Brazil with machine learning capabilities which is helping students to cope with lessons at their own pace. The AI in Geekie’s education software constantly learns about each students progress on individual level through tests and sends the analyzed performance data to their teachers. Further, AI facilitates a platform for students to experiment and learn without the fear of judgements by peers, parents or teachers. AI can improve the flexibility of the education system by identifying the strengths and weaknesses of students and create a customized program or suggest them courses suited to their needs.

Evidently, the artificial intelligence (AI) in education market is exceedingly delivering positive outcomes while bridging the gaps between learning and teaching. E-learning platforms infused with virtual and augmented reality technologies have contributed heavily to the market growth. The learning platform and virtual facilitators application held 55% of the total revenue in 2017. These applications have provided effective support to learning and knowledge transfer outside the classrooms, across all grades and socio-economic levels, minimizing the dependency of students on parents and teachers who can only be available for limited periods of time.

The artificial intelligence (AI) in education market is characterized by a massive demand for virtual classrooms and tutors, owing to their cost-effectiveness and efficient delivery methods. Educational establishments are collaborating with EdTech (educational technology) companies to develop degree programs on virtual platforms and also a multitude of open courses to encouraging free education.

According to a report by Global Market Insights, Inc., the artificial intelligence (AI) in education market is dominated by North America, with over 60% share globally. The regional growth is fueled by the early adoption of AI technology in education and immensely developed infrastructure. Added to this, the presence of IT giants such as Google, Microsoft, AWS, IBM, Pearson and others has laid a strong foundation for the AI in education market expansion.

The advent of AI in education has initiated a change in the dynamics of teaching and will transform the way students learn and acquire skills. Worldwide, the market positions of multinational companies and growing venture capital investments in start-ups has turned the artificial intelligence (AI) in education industry into an extremely competitive landscape, with expected CAGR of more than 45% over 2018-2024.

Author Name : Pankaj Singh

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Global e-learning market to register a groundbreaking remuneration of USD 300 billion by 2025, North America to crop up as one of the most profitable regional grounds

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The developments and innovations in learning tools, delivery methods, and digital technology have revolutionized global e-learning market with regards to its revenue and profitability quotients. Increasing numbers of e-learning programs coupled with the growing prevalence of online education across a myriad range of geographies is set to carve out a lucrative roadmap for e-Learning market outlook in the ensuing years. With an appreciable value holding to boast of, the global e-learning industry is expected to hit a remarkable valuation of USD 300 billion by 2025, claims Global Market Insights, Inc. Emerging corporate trends and the escalating popularity of online or internet-based learning programs are some of the pronounced factors fueling the e-learning market demand globally.

U.S. e-learning market, by application, 2018 & 2025 (USD Million)
U.S. e-learning market, by application, 2018 & 2025 (USD Million)

Instances validating the increasing penetration of e-learning tools include the CityCab’s launch of web-based training programs to provide linguistic training to taxi drivers in order to improve their communication with the commuters. Another such move was recorded when Infosys Ltd. entered in an agreement with three firms including Udacity Inc., EdX Inc., and Coursera Inc., to train their personnel on Artificial Intelligence via e-learning tools. Reportedly, The Indian Department of Electronics and Information Technology is also embracing e-learning centered research and development activities in some of the renowned institutions including IIT and C-DAC.

Gamification is one of the recent trends characterizing the innovation landscape of e-learning industry, as this category of education has recorded a rather high rate of engagement by the learners along with providing a better understanding of the related concepts.  The recent implementation of this trend was through McDonald’s, when the company partnered with City & Guilds Kineo to provide the till training on how to use a cash register. Reportedly, the process turned out to be highly effective and purposeful. The training involved real-time situations that required the learner to take customer orders in timed environment. As per reliable sources, over 85% of the users believed that learning via gamification learning helped them in better understanding new systems and improved their overall performance.

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With such series of groundbreaking events, global e-learning market is certain to witness a rather substantial momentum in the coming years. Speaking of the geographical landscape, with significant rise in the enrollment of online programs and advanced learning methodologies, countries such as U.S., UK, India, China, and Australia are projected to be some of the most profitable avenues for the e-Learning industry growth.

Speaking along similar lines, North America, being one of the mature regions pertaining to the e-learning market penetration, is expected to be one of the most remunerative grounds for the global industry landscape over the coming years. Escalating adoption of m-learning and e-learning tools, which are becoming a preferred and viable choice for the corporate training programs, is one of the major factors driving the regional trends. Moreover, having an upper hand with regards to technological innovations, the region will further procure a major chunk of the global e-learning market share. As a matter of fact, North America, aided by the escalating product adoption by numerous organizations that intend to provide effective training to employees for high productivity, captured an appreciable 40% of the e-learning market share in 2018.

However, taking into consideration the future scope, where niche markets will witness a strong growth potential, Asia Pacific is deemed to be another significant region to exhibit a high demand for e-learning models. Industry analysts speculate that the widespread governmental initiatives to boost literacy and educational programs especially in the rural areas have rapidly escalated e-Learning market size in the region. An example supporting this fact is the initiative taken by HRD Ministry of Government of India with regards to launching NPTEL program as an e-learning approach to pursue courses in science, engineering, and humanities. Furthermore, increasing popularity of mobile technology in the region has further provided a major push to Asia Pacific e-learning industry size.

Speaking of the competitive and strategic terrain, most of the e-learning market players are vigorously working toward bringing technology and education under one roof. M&As, partnerships, and product & solution innovations are few of the major growth tactics adopted by the industry participants. Over the coming years, the fraternity is expected to witness a highly intense competitive landscape, where technology innovations will be one of the most renowned success parameters. With these trends, it is rather overt for the e-learning industry to be coined as one of the most innovative business domains, with a huge potential for developments in the coming years.

Author Name : Saipriya Iyer

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