SUV-based rear spoiler market to accrue commendable gains over 2017-2024, India to evolve as an opportunistic region for industry growth

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Rear spoiler market has indeed crossed a major revenue benchmark in the year before last, having registered a valuation of around USD 3.3 billion in 2016. These massive proceeds can be majorly credited to the ever-changing dynamics of the automotive sector, the evolution of the EV era, and the innumerable changes brought about in vehicle production, thanks to the extensive advancements in automobile technology. With more and more automotive giants exploring novel methodologies to enhance automobile speed, safety, performance, and functioning, rear spoiler industry size is likely to soar high in the ensuing years. Recently, Mercedes-AMG, one of the most notable players in rear spoiler market, unveiled a video featuring its GT sedan, which clearly depicts the improved features added to the vehicle, rear spoilers being the focal point. Apparently, the sedan flaunts a vertical-slat Panamericana grille, LED headlights equipped with J-shaped running lights, and a completely functional active rear spoiler.

U.S. Rear Spoiler Market, By Technology, 2016 & 2024, (Million Units)
U.S. Rear Spoiler Market, By Technology, 2016 & 2024, (Million Units)

How the upcoming SUV era could impact rear spoiler market trends

In recent times, a global upsurge has been observed in SUV sales, plausibly on account of the fact that they provide extensive legroom, headroom, and storage space. With rising preferences for SUVs and the increasing production capacities of automakers, rear spoilers are likely to observe a rise in installations, thereby boosting rear spoiler market size. The demand for SUVs in particular, will have a commendable impact on the sales graph of rear spoiler industry, as is evidenced by the statistics below:

  • In 2016, SUV sales in the United States were registered at 6.9 million units – a growth of 480,000 units having made it to the record.
  • In 2017, SUV sales in Australia were chronicled at 465,646, capturing 39.2% of the overall market share, depicting a 14% growth from the last year.

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With a tremendously high demand and rise in popularity, SUVs are likely to be installed with high grade rear spoilers in order to enhance their performance. SUVs were the leading vehicle segment in rear spoiler market in 2016, having held over 65% of the overall share, subject to the demand for lightweight vehicles and the necessity of improved aerodynamics. Most companies in rear spoiler market have been experimenting with innovative product designs to suitably fit the requirements of major automakers. In August 2011, Mitsubishi introduced the SUV Outlander equipped with highly upgraded features in rear spoilers. It is undeniable therefore, that rear spoiler market size would massively benefit from SUV sales over 2017-2024.

India to be a crucial growth ground for the expansion of rear spoiler industry size

The rising furor for SUVs has been observed across the Indian sub-continent as well. Just recently, it had been observed that the compact SUV segment has emerged as one of the most profitable automobile categories in the country, as is exemplified by the details below:

  • The Maruti S-Cross witnessed the highest rise in sales in the month of October – a mammoth 1331% increase from the September sales, from 385 to 5510.
  • The Vitara Brezza recorded sales of 11,684 units, consistently maintaining its leadership position.
  • Tata Nexon held a record customer count of 3099 and is expected to soar tremendously high, with a huge consumer waiting list. On this account, the company actually plans to double the production of the Nexon owing to the 3-month waiting period.

It remains no doubt therefore, that India would be a major growth ground for the expansion of rear spoiler market. In 2015, the Indian Government collected funds of USD 11.55 million to enhance the production of hybrid and electric vehicles. In 2017, this budget is reported to have increased by 42%. Thus, the surge in the demand for green vehicles coupled with beneficial government initiatives are likely to impel EV and SUV production, which would undeniably have a major impact on India rear spoiler industry.

With increased global focus on manufacturing hybrid and electric vehicles, equipped with smart features, rear spoilers market outlook has been forecast to be rather dynamic in the ensuing years. As per a report compiled by Global Market Insights, Inc., rear spoiler market size has been estimated to surpass the 5-billion-dollar mark by 2024, given the increasing popularity of these component in SUVs and hatchback cars. In essence, with changing consumer preferences regarding luxury automobiles and a paradigm shift in technology deployment in vehicle manufacturing, rear spoiler industry is certain to chart out a rather lucrative growth path in the years ahead.

Author Name : Saipriya Iyer


How will automatic emergency braking market dynamics change with the rising number of passenger vehicles & the alarming frequency of road accidents?

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Automatic emergency braking market has been gaining increasing traction in the recent years, primarily due to the rising concern and awareness regarding the death toll due to traffic injuries. However, the surging emergence of autonomous vehicles has also been majorly responsible for the expansion of this vertical. For instance, at the 2019 Consumer Electronics Show, Intel’s subsidiary that develops driver assistance systems, announced that it will be supplying two China based companies with tools that would help in the development of driverless cars. But for driverless cars to become a reality, automatic preventive braking, which is an enhanced version of automatic emergency braking, have to be fully functional and installed on driverless vehicles.

U.S. Automatic Emergency Braking Market, By Vehicle, 2017 & 2024, (USD Million)
U.S. Automatic Emergency Braking Market, By Vehicle, 2017 & 2024, (USD Million)

Apparently, automatic preventive braking will work by applying small preventive brakes that will increase the distance between two vehicles and maintain safe distance between vehicles rather than brake suddenly to avoid collision. Integration of such braking systems on autonomous vehicles as well as ordinary vehicles driven by humans will immensely augment the safety of passengers as well as pedestrians. Such considerations taken by automakers are certain to add a considerable boost to the growth of the automatic emergency braking market.

How has the rising intensity of road accidents encouraged the proliferation of AEB systems?

The substantial upsurge in the number of road accidents has occurred not only because number of vehicles on the road has been increasing exponentially but due to inattentive driving, drunk driving and speeding. In 2016, the National Safety Council of the U.S. estimated the chances of people dying in a car crash was 1 in every 114, which amounted to nearly 40,000 people losing their lives in motor vehicle mishaps. Naturally, the National Highway Traffic Safety Association (NHTSA) of the U.S. is working towards the promotion of road safety through the enhancement of vehicle technologies that can potentially reduce the number of crashes, thus helping to save thousand of lives each year, not to mention reduction of all the damage associated with a road accident.

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Enumerating how the expansion of the automotive sector has a role to play in AEB market growth:

The expanding automotive industry will also add a noticeable stimulus to the automatic emergency braking market. According to reliable statistics, the automotive industry was estimated to sell nearly 78.6 million passenger vehicles in 2017. In terms of production and sales, China and the United States are among the leading countries in the automotive industry with 6.9 million passenger cars having been sold in the U.S. alone in 2016.

While the automotive industry is led by such giants as Volkswagen, Daimler and Toyota, the automotive supplier industry, which also plays a major role in the automatic emergency braking market, is led by Bosch, Continental, Denso, Magna etc. Aided by initiatives like the Paris Agreement, electric and hybrid vehicles are expected to register 20% CAGR over 2018-2024, adding greater growth impetus to the overall market. As passenger vehicles witness explosive demand in the emerging economies, it is predictable that the automatic emergency braking market will also register a massive growth rate as traffic safety concerns will be rising with the increasing use of vehicles.

As the advantages of automatic emergency braking systems are coming to the forefront, governments are speedily putting regulations in place that are soon expected to make automatic emergency braking systems a mandate in all vehicles. With consumers themselves demanding increased safety in their vehicles, various safety measures like pedestrian automatic braking system, rearview camera, forward collision warning systems are becoming more common in vehicles while governments are pushing to make them mandatory in even the basic models and not only in the costlier ones.

In fact, in 2015, ten major U.S. car manufacturers committed to making automatic emergency braking a standard feature in all vehicles to increase vehicle safety. Electric car manufacturer Tesla added an automatic emergency braking system on its vehicles that uses a radar technology to bounce under vehicles to detect potential accidents up to 2 cars ahead and is activated even before the human driver has the chance to access the situation and react. Pedestrian automatic emergency braking systems are also becoming more commonly used in automobiles as autonomous vehicles are making their appearance in the market and it is of crucial importance that pedestrian safety is maintained in case of such vehicles.

In 2015, NHTSA and the Insurance Institute of Highway Safety made an announcement in which it was declared that ten of the major U.S. car manufacturers committed towards including automatic emergency braking as a standard feature in all new vehicles. Considering that the ten manufacturers constitute nearly 60% of the automakers in United States, their commitment to the inclusion of the feature is an important one and comprehensively indicates the future growth prospects for the automatic emergency braking market.

Author Name :Paroma Bhattacharya