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Software-based endpoint security market to accrue substantial revenue by 2024, increasing product deployment in public sectors to stimulate the industry growth

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Endpoint security market, tagged as a revolutionary subset of the smart technology space, seems to have garnered the status of a niche vertical in the recent years. This growth can be precisely attributed to the fact that malware attacks have gained ferocity in stealing identities, draining bank accounts and generally bringing services to a standstill. In May 2017 for instance, a colossal cyberattack sealed down files and badly affected businesses, government bodies and the National Health Service of UK. Unfortunately, NHS back then, was still using an outdated version of the Windows operating system, the consequence of which led to MHS paying a heavy ransom in the form of bitcoins to retrieve the files.

Endpoint Security Market Size, By Application, 2016 & 2024 (USD Million)
Endpoint Security Market Size, By Application, 2016 & 2024 (USD Million)

This revolutionary cyberattack which was later named WannaCry was an eye opener for the IT sector, which rapidly deduced that such attacks will only become more commonplace in the future if nothing definite and foolproof is done to thwart their onslaught. While numerous other incidences have served as focal drivers, this particular event was speculated to have a direct impact on endpoint security market trends.

Endpoint security market outlook from software component sales

Endpoint security systems essentially comprise centrally located software, that quite overtly categorizes software as a vital component of this business space. Driven by large-scale installations of antispyware, antivirus, firewall, login authentication and a host of intrusion prevention systems, endpoint security market has much to gain from the deployment of essential software. Indeed, estimates claim that software accounted for 80% of the overall endpoint security market share in 2016.

As budgets to improve client threat management witness an increase, endpoint security industry outlook from the software segment is likely to undergo an even more positive transformation. It is prudent to mention however, that the success and effectiveness of endpoint security depends on the proper implementation and updation of the endpoint protection that has to combat with constantly evolving threats. This has consequently added a considerable boost to the service-based endpoint security industry share as well, which is likely to witness favorable growth over 2017-2024.

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Public sector to adopt proactive approach to endpoint security

As the threat of malwares is becoming exponential and cyberattacks are increasingly demonstrating how crippling their effect can be, the public sector is changing its approach towards endpoint security. Sectors like BFSI and healthcare have emerged as pivotal growth avenues for endpoint security market, as they have begun to deploy the system in the dynamically changing customer and patient scenario. In fact, the financial institution demands the maintenance of strong web security. Consequently, the BFSI sector has turned to employ multilayered security to provide robust solutions against impending threats.

Endpoint security has become a major layer of security as it is software based and is targeted towards user devices like laptops, computers, smartphones and tablets. Therefore, the government has also enforced stringent norms to protect financial data, urging institutions to adopt such a host-based solution. This indeed led the BFSI sector to hold the largest share in endpoint security market in 2016 and lay the groundwork for further progress over 2017-2024.

The healthcare sector has also faced threats from cybercriminals who have put patients’ lives on the line by hijacking data and installing malware. The deployment of patient friendly devices for healthcare has created a challenge that required the deployment of robust endpoint security to maintain a safe IT ecosystem. As on today, the healthcare sector has to provide a seamless means of communication and collaboration among stakeholders. Not to mention, the rate of information flow and access has also risen at a commendable pace, increasing the risk of malicious content finding its way into the system. The criticality of endpoint security has thus been recognized to keep patient and stakeholder information safe in the healthcare sector, making it a viable avenue for endpoint security industry.

The latest trends in cybercrime rely heavily on social engineering, using legitimate software as cyber weapon, ranging from spam to phishing. Leading endpoint security industry players like Symantec, Kaspersky, McAfee, Microsoft, Trend Micro, Comodo, Cisco, and Panda Security are therefore continually upgrading and expanding their scope through research and development programs to keep pace with the changing dynamics of cyber threats. For instance, Kaspersky Lab recently released its flagship product called Kaspersky Endpoint Security for Business, which included next generation threat detection, increased visibility and granular security controls like credential detection and vulnerability management. This provides an apt demonstration of the efforts being undertaken to innovate highly advanced and efficient products in this business space. As per estimates, endpoint security industry size has been forecast to be pegged at $7.5 billion by 2024.

Author Name : Paroma Bhattacharya

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U.S. precision farming market to accrue commendable returns over 2019-2025

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Global precision farming market share, over the recent years, has been witnessing meteoric rise owing to the laudable initiatives undertaken by regional governments to combat declining agricultural productivity. The farming sector has perpetually been marred with several challenges including a marked increase in the cost of production, restricted employment opportunities, fragmented land holdings, degrading and diminishing natural resources, etc. Moreover, the rapid pace of urbanization and the burgeoning population has further aggravated and contributed toward further deterioration of the farming sector which already is in shambles.

APAC Precision Farming Market Size, By Country, 2018 & 2025 (USD Million)
APAC Precision Farming Market Size, By Country, 2018 & 2025 (USD Million)

In order to tackle these massive impediments, the farming community across the world is now gradually incorporating numerous advanced precision tools in their farmlands to accomplish various objectives such as greater sustainability, realize higher financial benefits, and to lower environmental harm. Apparently, as a consequence of the aforementioned aspects, the overall precision farming industry size is bound to record commendable growth in the forthcoming years. In fact, as per the statistics noted in the recent study conducted by Global Market Insights, Inc., precision farming market is estimated to register a striking double-digit growth rate over 2019-2025.

Elaborating further, it is quite prudent to mention that the foremost stakeholders of the precision farming industry have been focused on leveraging the prowess of advanced technologies such as big data and IoT. These technologies have proved to be of immense help to obtain precise insights of farming situations which would further aid in better forecasts about agricultural outcomes.

Citing an instance affirming the efficacy of technology deployment is the participation of Israel based precision farming industry giant Evogene in a consortium sponsored by Israel Innovation Authority. As has been reported, the consortium consists of a dozen precision farming industry players and universities which would aim to develop plant phenotyping technologies by deploying comprehensive artificial intelligence algorithms and big data. The real-time analysis of this data is likely to assist farmers in dealing efficiently with unpredictable crop season and enhance systems and tools for precision agriculture.

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Speaking of the prospective growth of the precision farming industry, US is likely to emerge as the strongest contender due to its swift adoption of progressive technologies in the farming sector. The well-developed infrastructure and presence of supportive government policies would further assist in rapid product penetration in the nation.

One of the chief federal agencies of US Department of Agriculture, the National Institute of Food and Agriculture (NIFA), has unveiled a precision, geospatial, and sensor technology program to deliver decision tools that would enhance management capabilities of enterprises partaking in precision farming industry. The program would reportedly address problems such as narrow profit margins and rising global competition in the farming sector. Furthermore, the initiative intends to judiciously monitor, measure, and micromanage the existing resources to accentuate efficiency and increase farm incomes of the producers, processors, and the overall farming community. Therefore, it is quite undeniable that the remedial measures undertaken by the government would revive the fortunes of the US precision farming market in the forthcoming years.

Apart from government initiatives, numerous major US based precision farming industry players have been releasing cutting edge products to retain their preeminence in this highly combative business space. For instance, Illinois headquartered Precision Planting recently launched a total of 3 new products in the precision farming market. The firm has released a 20|20 monitor which offers an advanced agronomic picture which enables farmers to optimize planting and harvest decisions with a smart interface. The second product is named as SeederForce, which is a progression automated downforce control system utilized in the air-seeder market. The third product on the list is a multi-hybrid planting system that allows for two hybrids to be planted in a single field by deploying a meter with a seed selector and a dual compartment hopper.

Despite management of data being one of the major hindrances to the growth of this business space, the application matrix of the precision farming market has encompassed weather monitoring, financial management, field monitoring, waste management, yield monitoring, irrigation management. As the application scope of precision tools increases in the ensuing years, the precision farming market is projected to observe an exponential growth rate, with a target revenue estimation in excess of USD 12 billion by 2025.

Author Name : Saif Ali Bepari