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IDS / IPS market to accumulate substantial proceeds from transportation and logistics applications, global industry to be characterized by the launch of advanced threat detection systems

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The increasing threat of data breaches and rising proliferation of digitalization have been responsible for driving intrusion detection system market share in the recent years. The last couple of decades have witnessed the technology landscape across various end-use domains to have undergone a massive transformation. Alongside, there has been a vast upsurge in the number of computer networks as well, leading to a major surge in the demand for efficient systems and solutions to counter data threats. The implementation of IDS or IPS in the network system undeniably makes it feasible for the network administrators to assess the accurate location of the threats and then address the same. These systems also help avert further threats from those locations, thereby helping to accelerate the growth graph of IDS/IPS industry.

UK Intrusion Detection System / Intrusion Prevention System Market Revenue, By Type, 2018 & 2025 (USD Million)
UK Intrusion Detection System / Intrusion Prevention System Market Revenue, By Type, 2018 & 2025 (USD Million)

Intrusion detection system solutions are known to be rather competent in protecting the integrity of computer networks, maintaining confidentiality, and shielding against malicious attacks prevailing in an organization. IPSs are so designed that they alert administrators about attack attempts, thereby delivering valuable information to businesses about network threats, malicious attacks, devices being targeted and much more. As more and more and more number of companies integrate these systems in their infrastructure to monitor logs and effortlessly extract information to provide further security to their networks, the global IDS industry share is bound to depict an upsurge in the years to come.

For most parts, a score of businesses already boast of having incorporated intrusion prevention systems in their infrastructure. Prominent conglomerates however, thriving in an era defined by consistent digitization and network integration, have been consistently seeking novel solutions by the day to tackle advanced threats and high-level frauds, thereby providing numerous growth opportunities for IPS industry contenders.

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For instance, IBM, a significant IPS market player, boasts of an intrusion detection and prevention system that provides real time security monitoring, a robust network, and efficient analysis of network and services. IBM’s Trusteer pinpoint malware detection system competently detects malware-impaired devices and also governs the type of threat and the potential risks associated with the same. A while ago, by the end of 2018, IBM had also announced its new Pinpoint Verify technology that would provide businesses with an innovative model to combat online frauds with a digital identity trust approach.

Citing an instance of yet another vital IDS market contender, Imperva, it is imperative to state that this company boasts of a suite of cloud web application firewall intrusion prevention solutions that are characterized by features such as two-factor authentication and web application firewall. While the WAF supports the existing IPS through behavioral and reputational heuristics that eradicate malicious incoming requests and other application attacks, the implementation of 2FA gateways for any URL helps choose a verification method and feasibly manage a database of approved users. With the demand for security solutions on a consistent rise, it would not be incorrect to state that IDS industry contenders can look forward to myriad growth opportunities in the years ahead.

The transportation and logistics sector has emerged as one of the most prominent application avenues for the global intrusion detection system market, fueled by the requirement of RFID tags in order to track the location of cargoes from the starting point to the destination. Not to mention, these systems have been gaining traction in this sector on account of the demand for door intrusion and tampering sensors that detect attempts of any type of intrusion in any of the boxes or containers and provide real time monitoring of vehicles and cargoes.

It has been speculated that in the years to come, next-gen IDS solutions will be designed to focus less on recognizing intruders and more toward sensing potentially apprehensive attacks or events. With the help of advanced AI algorithms, IDS market players are expected to brainstorm solutions that will be able to predict attacks beforehand and then provide an effective line of defense as opposed to the traditional approach.

Author NameDeeksha Pant

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Unveiling the application terrain of SD-WAN market: escalating demand from the manufacturing sector to drive the industry landscape over 2019-2025

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The SD-WAN market has lately been growing at a significant pace, characterized by the robust adoption of these solutions across a spate of industry verticals, given their ability to help organizations regarding their legacy infrastructure maintenance. The traditional infrastructure of WAN is known to rely extensively on costly hardware appliances for providing connectivity in remote locations. However, organizations have now been able to reduce those expenses by deploying SD-WAN solutions. Moreover, the solutions also assist enterprises in directly connecting remote users and devices to the cloud and ensuring secure connections.

North America SD-WAN Market Revenue, By Application, 2018 & 2025 (USD Million)
North America SD-WAN Market Revenue, By Application, 2018 & 2025 (USD Million)

SD-WAN solutions also provide the companies with improved network visibility, and help in reducing network complexities of managing dynamic workloads. By utilizing SD-WAN solutions, organizations can benefit from cost reduction and secure connections, which in turn will propel the commercialization landscape of SD-WAN market in the years to come.

The penetration of smart IoT devices in varied industry verticals, including retail and consumer goods, telecom, manufacturing, and healthcare has substantially increased security risks and network complexities. SD-WAN solutions play a vital role in this context, given that they help improve network visibility for the management of connected devices for reducing security risks, and address the complexities of the IoT infrastructure. The prevailing AI-enabled SD-WAN solutions would also boost the demand for SD-WAN as machine learning algorithms are broadly utilized for WAN optimization. This would further enable network administrators to analyze WAN traffic and re-route the same, automatically, for the selected connection. The capability of SD-WAN has thus proved useful across a spate of verticals, expanding the application scope of the global SD-WAN industry, a gist of which is given below:

BFSI

In the recent times, some of the biggest banks across the global industrial cosmos have cropped up as leading financial organizations which provide a wide range of services to international markets, and control billions of dollars in assets and cash. Financial service firms have been relentlessly working to capture new market opportunities, implement innovative strategies, develop customized services, and identify new business niches.

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This sector, in the years to come, is anticipated  will become even more complex with further diversification, deregulation, consolidation and globalization of the financial industry. Irrefutably, this complexity in the BSFI industry can be effectively addressed only by deploying SD-WAN solutions, which will augment the SD-WAN market share from BFSI applications in the coming years. Of late, the modern banking industry is also remnant of extensive diversification, as is observed by the penetration of some select banks in the domains of core investments, security underwriting, insurance, and portfolio management. With banks and other financial institutions widening their service portfolios, working to evolve as vital entities in the global business landscape, SD-WAN industry size from BFSI applications is expected to surge massively, given the humongous demand for these solutions to reduce complexity and costs.

Manufacturing

The manufacturing sector is anticipated to emerge as one of the most profitable application avenues for the global SD-WAN market. Undeniably, this growth can be credited to the surging popularity of IoT platforms deployed in manufacturing industries. With more and more smart devices and sensors being incorporated in manufacturing facilities, companies are, quite overtly, demanding accurate solutions that are able to deliver exceptional network visibility for end-point management.

Driven by the fact that SD-WAN solutions help manufacturers prioritize network traffic and simplify network management, in a bid to make sure that crucial applications obtain access to the required connection, the manufacturing sector is touted to majorly contribute toward the expansion of SD-WAN industry. As the deployment of more and more communication technologies and IoT devices in the manufacturing industry increases, the demand for SD-WAN solutions will naturally depict an upsurge, propelling SD-WAN industry size from manufacturing applications. As a matter of fact, Global market Insights, Inc., claims that software-defined wide area network market share from manufacturing applications will depict the highest CAGR of more than 60% over 2019-2025.

Retail and Consumer Goods

Retail enterprises using SD-WAN are naturally equipped with the capability to supplement and expand their backbone connectivity, with more options available in a particular location, ranging from broadband to LTE. Along with making the process of adding bandwidth in a site easier, SD-WAN manages conditioning and prioritization of traffic, for improving application performance even further – a major parameter of concern in the retail industry that has been undergoing an extensive digital transformation of sorts.

In the 2017 Cloud and Network Benchmark of Nemertes Research, which involved 625 organizations, it was stated that over 50% of more successful retailers have started deploying SD-WAN, in contrast to the 10% among the less successful ones. As retailers intend to eliminate unnecessary capacity and functionality expenditure, they have been demanding WAN solutions that can accurately leverage NFV and SDN to run on generic hardware and deal with flexible deployment of capacity and functionality. This would substantially augment the requirement of SD-WAN solutions in the retail sector, that secures service continuity via myriad techniques – right from traffic replication spanning multiple paths to sub-second traffic cutover from a failing to a healthy link, thereby propelling SD-WAN marker share from the retail and consumer goods sector.

Endorsed by a mammoth application terrain, the global SD-WAN market is expected to traverse alongside a highly lucrative remuneration graph in the ensuing years. As per estimates, the valuation of the overall SD-WAN market would cross a colossal US$17 billion by 2025.

Author NameSaurav Kumar

GPU market to garner extensive proceeds from gaming applications, global industry remuneration to hit a coveted $80 billion by 2024

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The rapidly growing adoption for high-precision, graphics-oriented applications in the automobile and healthcare sectors is certain to fuel GPU market growth in the forthcoming years. GPUs have become an essential part of today’s mainstream computers and mobile devices and have been characterized by remarkable advancements with respect to performance and capabilities. The product successfully offers added support for analyzing complex datasets in a quick manner and is increasingly gaining traction in almost all consumer electronics straight from laptops, PCs and smartphones to car infotainment systems and latest digital systems.

Asia Pacific GPU Market Revenue, By Region, 2017 & 2024 (USD Million)
Asia Pacific GPU Market Revenue, By Region, 2017 & 2024 (USD Million)

With the growing adoption of IoT devices that gather huge amounts of data which needs to be monitored and analyzed, the demand for high-end computing systems has effectively increased in the automotive sector. Reports suggest that the GPU market will amass quite some returns from the automotive sector owing to an increase in the use of GPUs to accelerate engineering and design applications. As the automotive industry is focusing on developing new vehicles with enhanced design & functionality, GPUs have found applications in CAD/CAM software. With the rising demand for these software increase, the GPU market is expected to witness an accelerated growth rate in the years to come.

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Another application vertical that will help propel GPU market is healthcare, owing to the demand for precision medicine and value-based healthcare. Real-time data has become more vital for healthcare organizations as clinicians seek more accurate information for diagnosing patients during their initial visit. Reports claim that healthcare providers and life science firms are among the 92% of the cross-industry organizations that plan to invest in near real-time big data analytics applications in the future. For instance, in April 2018, tech giant Google announced plans to reinvent the healthcare industry of U.S. with a focus on big data and AI. The company is reportedly using its know-how in AI to create a new system for the detection, diagnosis, and treatment of diverse diseases, that certainly will require GPUs for processing complex data, further augmenting the growth of the GPU industry.

Irrefutably, the gaming domain will be one of the most proliferating end-use sectors of the global GPU market. Mobile gaming is currently acknowledged as one of the fastest growing segments in the game industry – indeed, mobile users demand more immersive, connected gaming experience which provides high-resolution visual graphics and high-fidelity audio. Growing penetration of smartphones and tablets is also fueling the growth of the gaming industry. For instance, according to the ESAC Report 2018, in Canada around 80% users view video games as mainstream entertainment. Furthermore, reports from the Germany Trade & Invest cite that, in Germany, personal computers (PCs) stand as the most preferred gaming platforms with around 18.4M active users, followed by smartphones (17.2M), consoles (15.6M), and tablets (11.5 million).

The rapidly growing use of gaming devices and the paradigm shift towards online gaming are bound to upsurge the demand for high-end graphic processors to support gaming applications. As per estimates, the gaming sector is anticipated to hold a major share of 34% in the GPU market by 2024.

Some of the most preferred brands that have made a mark in the GPU industry include Nvidia, AMD, Intel, Microsoft, Google, IBM, PTC, Qualcomm, and S3 Graphics. GPU chip makers have been making heavy investments in addition to forging partnerships for developing new and better performing products. For instance, in January 2019, Nvidia announced its partnership with luxury carmaker Mercedes-Benz to develop a new automotive AI platform that could effectively offer control to the automaker’s electronic gears equipped in its new car segments.

Author Name :Mateen Dalal

APAC enterprise networking market to register the fastest CAGR over 2018-2024, escalating switch sales to characterize the industry landscape

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The rapidly growing demand for connected devices across the globe is one of the pivotal factors driving enterprise networking market, given that these devices help facilitate real-time communication. In an effort to cope with and overcome the rapidly rising bandwidth bottleneck & network traffic issues, organizations worldwide are embracing network management solutions that keep the traffic flowing while also ensuring network security. The exponential surge in the number of IoT-enabled devices has drastically increased security risks, on the grounds of which organizations are rolling out enterprise network security solutions to obtain visibility of endpoints and unsecured applications & devices.

Europe Enterprise Networking Market Size, By Product, 2017 & 2024 (USD Million)
Europe Enterprise Networking Market Size, By Product, 2017 & 2024 (USD Million)

According to a 2018 Enterprise Networking Trends report by Cisco, the company in 2017 had redefined networking with the launch of the first intent-based networking system in the world. The company anticipates that going further, intent-based networking would be the future of networking and would also be responsible for fundamentally changing the way companies think about networks & empowering IT and help the firms with disruptions caused by IoT & cloud.

Enterprise networking market trends are also expected to witness a transformation on account of changing customer preferences toward converged network architecture as well as the network virtualization technology to strengthen the network functions. Shifting user inclination has further enabled organizations to enhance network efficiency at reduced operational costs, which would provide renewed growth prospects for enterprise networking market.

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Unveiling Asia Pacific enterprise networking market trends:

APAC enterprise networking market is primarily driven by the large-scale adoption of cloud-based infrastructure in the region as the organizations are actively transferring their workloads onto the public cloud. According to a report by the not-for-profit organization, Cloud Security Alliance (CSA), in APAC, Japan, South Korea, Singapore & China are some of the primary nations that have witnessed the highest cloud adoption rate in 2017. The rising prominence of the cloud computing environment has further enabled network architectures that are disparate in nature to contribute to the increasing operational burden. These circumstances have led to a significant rise in demand for virtualization technology which makes the computing environment more agile, effectively addressing the growing network demands.

According to a research report by IT security company, Barracuda Networks, approximately a third of enterprises in the APAC region have already rolled out SD-WAN on a majority of their sites, while more than 55% organizations in the region are in the process of adopting SD-WAN. Propelled by the robust deployment of advanced networking solutions, APAC enterprise networking market is expected to depict the fastest growth rate of 8% over 2018-2024.

Analyzing enterprise networking market trends in terms of switch sales:

In an effort to keep up with the rising need for organizations to facilitate secure & real-time communications while effectively managing network traffic & bandwidth bottleneck issues, enterprises heavily rely upon high-speed ethernet switches. Switching is a crucial networking technology that is used across several organizations’ premises to construct their local area networks (LANs) and also across vast distances to facilitate wide area networks (WANs) making switches one of the most widely used networking equipment across the world. According to a 2017 annual report by Cisco Systems, the company witnessed a 5% increase in revenue (approximately $452 million) from the sales of LAN fixed-configuration switches. The increase in the revenue was primarily due to the boost in sales of the company’s Nexus & Catalyst series of switches.

According to a 2017 report by Forbes, in 2016 Cisco System’s network switches division was responsible for approximately 40% of the product sales, representing more than 30% of the company’s net revenue. Switches, having accounted for more than 25% of the enterprise networking market share in 2017, are expected to continue adding momentum to the industry growth, given the surging demand for high-speed data services that has fueled the adoption of network switching technology.

Attributing to the increasing network capacity needs across several global enterprises, the growth graph of enterprise networking market is projected to witness an exponential incline in the years ahead. According to Global Market Insights Inc., enterprise networking market size is expected to be pegged at a mammoth $90 billion by 2024.

Author NameAkshay Kedari

NG-PON2-based GPON market to accumulate substantial proceeds by 2024, surging IoT penetration to drive the industry trends

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In world being blitzed with emerging applications that include Internet of Things, 5G network and 4K video streaming, GPON market is expected to find immense growth opportunities over 2018-2024. For instance, earlier in 2018, SK Broadband of South Korea announced that it will be launching high-speed internet service that will be capable of delivering 2.5 gigabit per second. The service will allow users to download high volumes of content using multiple devices while the service will be 3 times faster than most of the South Korean internet services that are already quite fast.

Europe GPON Market Revenue, By Application, 2017 & 2024 (USD Million)
Europe GPON Market Revenue, By Application, 2017 & 2024 (USD Million)

The technology at the basis of making this possible is Gigabit Passive Optical Network or GPON and while SK Broadband’s current coverage is 40%, the company plans to invest 1 trillion won and expand up to 80%. Korean rival KT is also planning to roll out similar services and the South Korean government is also planning to roll out 5G wireless internet in 2019. With such developments not being bound to South Korea alone, it is predictable that the GPON market will witness significant growth in the ensuing years.

The world, currently replete with an increasing number of connected devices and robust development in machine to machine communication, is swiftly preparing itself to implement 5G technology. The only viable way to benefit from such emerging applications is by having the right network backbone in place – which paves the way for the growth of GPON market. According to reliable statistics, the global IoT market nearly doubled in size between 2014 and 2017. There were nearly 23.14 billion IoT devices in the world in 2018 which is estimated to cross 31 billion by 2020. The global IoT market is anticipated to register its name in the trillion-dollar industry space by 2019 with 20.35 billion devices across the globe as smart, connected cities that will be using connectivity, communication technology and information to solve urban problems deploying IoT for the purpose. With IoT market having already chronicled its name in the billion-dollar vertical, IoT proliferation is further expected to add to the growth of the GPON industry.

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Speaking of IoT it is imperative to mention the onslaught of 5G networks and their support in bringing a whole new dimension to the GPON market. the business world is looking forward to the adoption of 5G as when it is becomes a widely used reality, 5G is poised to become a disruptive force. Applications such as virtual reality, augmented reality, artificial intelligence and telepresence, that have been built on underlying technologies are expected to benefit from massive data pipes and ultra-low latency. While industrial automation and robotics will become a reality, cars and drones will become capable in communicating with each other taking machine to machine communication to a whole new level. With enhancement in machine communication capabilities it is expected that increasing innovation will further increase the need for better 5G performance and eventually lead to expansive prospects for the GPON market.

Notably, NG-PON2 would be the fastest growing segment in the GPON market with a CAGR of approximately 20% over 2018-2024. The emergence and progress of 5G will act as the most important driver for the NG-PON2 segment and this has been underlined by Altice, the international network operator that has announced that it will be expanding its NG-PON2 capabilities as it prepares for disaggregated radio access network architectures and potentially overwhelming data traffic volumes brought about by the advancement of 5G. The operator aims at supporting 5G services with full support for residential, commercial, fronthaul and backhaul service requirements and strategizing to save deployment costs while creating a positive business case for fiber as an enabler of 5G services.

With the demand for futuristic technological development on the rise, GPON market is expected to register significant profits as it becomes the enabler of disruptive forces like 5G network.

Author NameParoma Bhattacharya

Private LTE market to procure extensive proceeds from the energy sector, surging product adoption by telecom service providers to stimulate the industry growth

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The increasing importance imparted to network stability & wireless communication to speed up network capability has been stimulating private LTE market share. Nowadays, private LTE is used extensively for numerous beneficial purposes such as real-time monitoring, geo positioning activities, in the mobile devices, energy utilities, telecommunication applications, and automotive equipment. The rapid acceptance of long-term evolution (LTE) for high-speed wireless communication across numerous industrial sectors has been encouraging companies in private LTE market to adopt LTE network connectivity.

Europe Private LTE Market Revenue, By Infrastructure, 2017 & 2024 (USD Million)
Europe Private LTE Market Revenue, By Infrastructure, 2017 & 2024 (USD Million)

Over the last few years, most of the mobile network providers have shifted to LTE services from 2G and 3G coverage to improve existing communications. The surging digitalization and modernized mobile services have also substantially enhanced data services. Recently in India, the nation’s largest telecom company, Airtel has decided to switch to LTE network services to boost data speed. This move will turn out to be rather beneficial for Airtel as it already has a widespread, far-reaching network coverage. The shifting focus of telecom service providers to LTE to phase out older networks is slated to fuel private LTE industry share.

Taking into account the network benefits of high-speed data services, most of the energy companies have been signing deals with wireless network providers that will have a positive influence on the product demand. For instance, a month before, the Brazilian power distributor, Elektro collaborated with Nokia for deploying a private LTE network in its City of Atibaia based electric grid. The deployment of LTE services is slated to help improve the efficiency and reliability of the electric grid that has been serving approximately more than 75,000 business and homes. Through this network, it is also possible to operate smart meters, grid equipment, substation and distributed energy generation sources.

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Such strategic deals will help players in the private LTE market strengthen their customer base and diversify the traditional telecommunication practices. The surging adoption of digital technologies such as IoT and machine learning will thus further propel the use of private LTE service in the energy sector. For the record, as per estimates of Global Market Insights, Inc., private LTE market from energy applications is slated to depict a commendable CAGR over 2018-2024.

In order to achieve a dominant stance in the market, telecom firm Nokia has also lately been adopting myriad business tactics. Recently, it has collaborated with China Unicom to deploy a private LTE network at BMW Brilliance Automotive Ltd plant based in the Liaoning province. With the use of private LTE connectivity, BMW can carry out smart manufacturing activities and ensure communication for critical applications including video surveillance, object tracking, and analytics at the plant.

The integration of private LTE network in the enterprises to secure data and voice communication, wireless video communication, ensure indoor investigation, and inspect the production line maintenance is slated to fuel the product demand over the years ahead. Heavy investments to develop digitalized, modern factories with a secured and transparent work culture will further propel private LTE market share considerably.

The emergence of LTE connectivity has also turned out to be rather useful for maintaining peace across the globe. That is to say, the UN (United Nations) has been working continuously to resolve the several global issues for which it has been using LTE network for providing critical communication capabilities. Peacekeeping troops are able to effectively use this LTE network for secure, stable, and future-proof broadband services while operating through the tough geographic terrain. Currently, UN is working on fourteen peacekeeping operations across the globe and it is planning to establish high-speed LTE networks by 2019 to accelerate the communication throughout the missions.

Substantive use of LTE connectivity for ensuring digital and standardized work output in the industrial as well as the defense sectors is likely to propel the product demand over the years ahead. On-going changes in the telecommunication technologies to enhance the network connectivity will further stimulate the industry trends. As per estimates, with the surging acceptance for network connectivity across various application sectors, private LTE market is poised to surpass a revenue collection of USD 11 billion by the end of 2024.

Author NameSunil Hebbalkar

Contact center software market to accumulate substantial gains from retail applications, global industry to witness a double-digit CAGR over 2018-2024

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Owing to the increased focus on customer service and digitization of processes across numerous industry sectors, the contact center software market registered revenue worth USD 14 billion in 2017, driven by the demand for efficient customer handling solutions. Massive investments have been made by companies to upgrade contact centers to more productive and cost-effective software-based facilities for coordinating services among different channels. This has eventually allowed many emerging technology companies to tap into the services sector. Increasing adoption of online services by BFSI, telecom and hospitality consumers has transformed the contact center software industry with the need for ensuring quick and accurate responses.

Europe Contact Center Software Market Share, By Software, 2017

 Europe Contact Center Software Market Share, By Software, 2017

Rising consumer spending on electronics, clothing and other product categories has tremendously bolstered the retail segment worldwide, propelling the contact center software market revenue globally. Reports show that consumers rate customer service in retail sector higher than low prices and product quality, making it the most important part of the businesses retailers should be focusing on. Good customer service leads to more recommendation from consumers, which directly boosts product sales. Subsequently, retail is an ideal application base for the contact center software market, helping companies provide timely and dedicated service for taking care of any problems the customers communicate.

Major retail brands have employed contact centers to handle hundreds to thousands of queries, frequently asked questions and complaints they receive throughout their worldwide businesses. As these centers start to provide services like billing and telemarketing in addition to customer service, the contact center software industry will experience challenges from coping with enormous amounts for customer requests and data analysis. The advent of ecommerce retail has further given a remarkable boost to digital services, connecting more consumers with businesses and creating a demand for higher number of customer contact executives.

In 2017, the global ecommerce retail sales amounted to about USD 2.3 trillion, out of which world’s top three e-retailers contributed nearly USD 100 billion. This includes Amazon.com, which operates 13 country-specific websites and services at least 16 countries in all, including the U.S., U.K., India, Germany, Spain, France, among others. The vast ecommerce operations of Amazon indicate the probability of customer service requests from millions of people from diverse cultures, as it sells thousands of products in each country every day. Various other local and international e-retail platforms face similar concerns, offering outstanding growth prospects for the contact center software market from hundreds of online businesses.

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According to statistics, there were approx. 1.66 billion digital buyers around the world in 2016, representing the extensive customer service difficulties and opportunities e-retailers have to deal with. These businesses have to cater to several requests via tele calling, email, mobile text messages as well as social media, since it is impossible for all customers to communicate with them on the same platform. Receiving requests, identifying problem areas and providing solutions to consumers across these distinct channels has defined the contact center software industry’s evolution over the years, further intensified by the growing utilization of online payment options.

Over the years, technological advances have enabled wider implementation of virtual assistants and interactive voice features by retailers, allowing software makers to provide innovative solutions. The contact center software market has further benefited from the growing awareness among retailers about the role of analytics and reporting in guaranteeing improved customer experience. Managing customer-employee interaction, behavior, customer requirements have critical impact on business revenues. Speaking further on the analytics and reporting component of the contact center software industry, retailers can reduce potential loss of sales and negative consumer responses by analyzing how they are being serviced.

As the time taken to handle a request, origin of the request, behavior on the call and other factors are recorded by the software, companies can use the information to train their staff better. The success or failure of email and telemarketing campaigns can also be analyzed to enhance or modify their processes, as consumer trend is key for retailers to achieve profits. Essentially the retail segment, with expanding popularity of ecommerce, is expected to contribute significant revenues towards the global contact center software market. Global Market Insights, Inc., forecasts the overall contact center software industry to surpass a valuation of USD 40 billion by 2024.

Author Name :Pankaj Singh