Increasing health concerns among pregnant women coupled with changing lifestyle preferences are fueling prenatal vitamin ingredients market size, through the dependence on vitamins supplements for proper prenatal care. Continuing cases of birth defects and abnormalities among newborn babies has driven the need for ensuring necessary nutrition is provide during pregnancy, offering substantial consumer base for prenatal vitamin ingredients and associated products.

Poor healthcare and lifestyle facilities across developing countries have urged governments to take adequate steps and ensure prenatal health among women. For instance, in India over 66% of the population lives in rural areas away from proper healthcare facilities especially for pregnant women. India’s Janani Suraksha Yojana (JSY) is a scheme established under Ministry of Health and Family Welfare’s National Rural Health Mission, which focuses on lowering maternal as well as neo-natal deaths by facilitating institutional delivery for poor pregnant women.

Reportedly, in India out of 28 million pregnancies every year there are over 1 million cases of neonatal deaths. Lack of provision of maternal and newborn care in such regions is steering the expansion of prenatal vitamin ingredients market share.

Additionally, with the changing perspective towards healthy living, the dependence on vitamin supplements is also increasing in order to facilitate a balanced diet among pregnant women. Reportedly, over 97% of the women in the U.S. who had earlier been pregnant or were pregnant in 2017, aged between 18-45 years, took prenatal vitamins to ensure their own health and that of their babies.

Described below are some factors expected to impact global prenatal vitamin ingredients industry trends:

Growing need for consumption of iron

Adequate intake of iron supplements is essential to prevent maternal anemia, low birth weight, preterm birth and puerperal sepsis. As per data from World Health Organization, in 2016 over 40.1% of pregnant women globally were anemic. Iron supplements during pregnancy are beneficial for the growing fetus and placenta, along with resulting in increased blood cell mass. At least 27 milligrams of iron is required per day to ensure good nutrition among pregnant women and newborn babies.

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Additionally, iron deficiency may also lead to cases of preterm or premature birth. In 2017, 1 in every 10 infants born in the United States were premature. A preterm birth may prove to be extremely harmful for the newborn baby as it may lead to complications like cerebral palsy, breathing problems, vision impairment, developmental delay or hearing problems.

Undoubtedly, the importance of iron consumption to ensure the health of pregnant women and newborn infants is providing increased impetus to prenatal vitamin ingredients market forecast.

Essential for bone heath development

Growing frequency of osteoporosis among pregnant women and poor bone health in newborn infants is driving the need for robust prenatal care. Increased chances of fractures during pregnancy is propelling women to add vitamin supplements to their diet. Reportedly, during the last phase of pregnancy, bone resorption and calcium mobilization are increased which possess threat of osteoporosis and fractures for women.

Lack of adequate bone health among newborn babies could severely threaten their long term health through conditions such as, osteopenia that can cause bone to be brittle and weak, increasing the risk of broken bones.

Evidently, growth potential for prenatal vitamin ingredients industry is derived from vital application of vitamins in fueling bone health development among both pregnant women and newborn infants.

Expansion of APAC healthcare industry

Asia Pacific is regarded as the most populous region worldwide, with China leading the chart followed by India, as evidently the birth rate is considerably high in the region. The high birth rate has considerably driven the evolution of healthcare sector in APAC, especially with respect to mother and childcare.

Government initiatives to ensure the safety of pregnant women along with their newborn babies are magnifying prenatal vitamin ingredients industry outlook. In India, several government and non-government initiatives aim at spreading awareness among the citizens related to healthcare for pregnant women and newly born.

The Ministry of Health & Family Welfare, Government of India had launched an initiative focusing on providing comprehensive and enhanced antenatal care, without any cost to all the pregnant women in the country. The program also assures a minimum package of prenatal care services to women at government run healthcare facilities.

Evidently, initiatives taken by regulatory authorities to spread awareness among people regarding the necessity of nutritional and physical care will substantially expand prenatal vitamin ingredients market size globally over the coming years.

Author Name : Shreshtha Dhatrak