Fraud detection and prevention (FDP) market share is gaining immense momentum due to increasing cases of corporate economic theft and other financial crimes which lead to considerable revenue losses. Additionally, growing demand to track and secure real-time transactions is driving technological advancements in the field of digital payment, adding impetus to global fraud detection and prevention industry trends.Several government initiatives aim at securing online financial transactions carried out by the citizens and are spreading awareness about e-payment fraudulence along with levying stringent regulations.The burgeoning e-commerce sector is substantially driving the digital payments domain and providing opportunities to people involved in fraudulent activities. The e-commerce market in emerging countries is particularly ripe for the taking, with Indian e-commerce sector itself projected to surpass USD 120 billion by 2020. Rising penchant for online shopping and e-banking will certainly offer lucrative growth prospects for FDP industry.
Enumerated below is a summary of the top trends that are likely to be driving fraud detection and prevention market outlook over 2019-2025:
Increased deployment of fraud analytics
Growing number of cases of fraud in the banking, corporate, and e-commerce sectors is steering the demand for a reliable and accurate fraud detection systems in order to control the economic losses. Lately, fraud analytics has gained increasing demand as an effective FDP technology to help enterprises track or predict wrongdoings.
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Fraud analytics comprises an amalgamation of analytic technology coupled with human interaction that assists in the detection of possible fraud or theft. Fraud analytics help in identifying hidden patterns, facilitate data integration, harness the unstructured data, enhance the existing efforts and facilitates real-time alerts and reporting, thereby making them an integral component of fraud detection and prevention market.
Application in credit and debit card frauds
Rising dependence on plastic money globally is intensifying the global FDP market scope. According to reports, as of 2016, the total value of card payments recorded in the U.S. was estimated at USD 5.96 trillion. In terms of numbers, credit cards segment had recorded a remarkable growth rate at 10.2% while debit cards grew by 6%. Evidently, there has been a rise in the adoption of credit and debit cards among people, raising the probability fraud.
There are several forms of credit and debit card frauds such as:
- Counterfeit card fraud
- Card ID theft
- Fake card
- Card Not Present (CNP) fraud
- Manual or electronic card imprints
The government and many key industry players are undertaking initiatives to spread awareness among the people regarding card usage and precautions that must be followed. The Reserve Bank of India, for instance has laid down guidelines to strengthen electronic banking transactions with an aim to facilitate customer protection. Growing demand for debit and credit cards has led to an increased adoption of fraud detection and prevention solutions.
Growing adoption in the banking sector
Increase in employment levels have led to a rise in disposable incomes worldwide, propelling the banking industry globally. Banking sector is witnessing rising demand for online services and credit cards in Asian countries like Japan, China, India, among others, owing to the rise in industrialization and globalization.
As per reports, for the fiscal year 2017-18, the total bank deposits in India increased at a notable CAGR of 11.66% and was slated to increase rapidly in the forthcoming years. Rising demand for a robust digital banking infrastructure has given rise to technological innovations such as IMPS, NEFT, mobile banking and other forms of digital payment methods.
Suring bank fraudulence in terms of check tampering, credit and debit card fraud cases, cash transaction monitoring and incorrect accounts keeping may lead to huge economic losses to countries. A burgeoning banking sector will undoubtedly complement the global fraud detection and prevention industry forecast.
Financial market trends in North America
While the demand for FDP services has been rising across several regions such as Europe, MEA and APAC, North America is likely to emerge as one of the more profitable revenue terrains for fraud detection and prevention industry share.
The financial and insurance sector in the U.S. was valued at USD 1.5 trillion and represents one of the most liquid financial markets in the world.
The robust financial sector in North America is experiencing increasing attempts at financial frauds and thefts. Reportedly, over 74% of the financial institutions based in North America have reported online or mobile fraud losses. It was estimated that by 2022, the financial organizations would spend over USD 9.3 billion annually on tools for fraud detection and prevention.
The presence of global financial multinationals as well as leading security service providers in North America will significantly amplify fraud detection and prevention industry size in the years ahead.
Author Name : Shreshtha Dhatrak
Owing to the rising deployment of LPWA technologies, including LTE-M, NB-IoT, and LoRa, low power wide area network (LPWAN) market share is witnessing an increased traction in the recent years. Interestingly, LPWAN networks have emerged as popular choice among enterprises to support various IoT use cases and solutions for business sectors such as agriculture, manufacturing, logistics, and healthcare, among others. Enumerated below are three major factors that are shaping the growth prospects of LPWAN market.
Europe Low Power Wide Area Network (LPWAN) Market Share, By Platform, 2018
Increasing investment by telecom operators in laying NB-IoT and LoRaWAN networks across various cities is benefiting the overall LPWAN industry size
- In 2018, the British telecom operator Vodafone announced NB-IoT network expansions in Spain and Germany, with ambitious plans to double the size of its NB-IoT footprint in Europe by the end of this year.
The NB-IoT network of Vodafone was deployed across Madrid and Valencia in 2017 in a number of verticals such as retail, electricity, agriculture, waste management, and smart city services. This technology has now been expanded to all localities in the cities of Seville, Malaga, Bilbao, and Barcelona, covering a population of about 25,000.
- In 2016, South Korea’s national telecommunications operator SK Telecom joined hands with semiconductors manufacturer Semtech Corporation to roll out LPWAN network across the nation. Additionally, the operator had also declared that it plans to provide 100,000 LoRa devices free of cost to its customers as part of its ‘Partner Hub Program’.
This program has apparently played a vital role in scaling the development and deployment of LoRa devices (based on IoT solutions) and has been of immense significance for expanding the South Korea LPWAN industry size.
- Digital Catapult, the UK’s foremost agency for adoption of digital technologies, announced in 2016 that it is working closely with British telecom firm BT and a few educational institutes to boost the IoT network in London. To that effect, the company launched Digital Catapult Things Connected which will provide about 50 LoRaWAN base stations situated across London – an effort to establish the UK’s largest IoT LoRaWAN network.
Needless to mention, this network and support program will provide an opportunity to digital start-ups and small and medium-scale enterprises to use IoT and drive innovation across London.
Apart from massive expansion programs and large-scale investment, the use of licensed spectrum enables the telecom operators to provide customers with the same levels of security as its LTE network. This makes it immune to disruptive and alternative technologies, essentially opening up numerous business opportunities for LPWAN market players.
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The rise in industrial IoT connections is favoring the growth prospects of LPWAN industry
Besides the rising volume of investment by telecom operators, the increasing prominence of industrial IoT market in various business verticals – especially the manufacturing sector – has invariably led to an escalation in the demand for LPWA technologies. This momentum is expected to remain consistent in the upcoming years as the industrial IoT connections are slated to increase by about five times by 2025.
In fact, the German wing of PwC released its findings last year of what the firm expects of the impact to be created by industrial IoT in the German manufacturing sector. Apparently, these findings note that about 90 percent of the respondents are investing in digital factories and a lot of these companies expect a 12 percent efficiency gains over the next five years owing to industrial IoT. Unsurprisingly, these statistics present an optimistic picture of the adoption of industrial IoT solutions, which will consequentially assist the regional LPWAN industry in reaching out to a new base of customers in the times to come.
The advent of 5G technology and its impact on LPWAN market share
One of the major factors fueling the commercialization prospects of LPWAN industry is the steady increase in the volume of investment pertaining to 5G technology. In this context, it is important to take note of the fact that the mobile IoT technologies, such as LTE-M and NB-IoT, offer a cost-effective wide area coverage while ensuring the success of 5G network deployment.
The 5G technology would enable major telecom firms across the globe to provide high connectivity to support numerous IoT use cases. Taking this factor into account, various telecom firms including Orange, Vodafone, and Airtel are deploying licensed cellular LPWAN as a prominent component of their 5G development strategies.
In a nutshell, the increasing volume of investment by telecom firms in expanding the NB-IoT and LoRaWAN networks, the advent of 5G technology and its development, and the rise in industrial IoT connections has been fueling LPWAN market share. As per a research report by Global Market Insights, Inc., LPWAN industry size is slated to exceed USD 65 billion by 2025.
Author Name : Saif Ali Bepari
NG-PON2-based GPON market to accumulate substantial proceeds by 2024, surging IoT penetration to drive the industry trends
In world being blitzed with emerging applications that include Internet of Things, 5G network and 4K video streaming, GPON market is expected to find immense growth opportunities over 2018-2024. For instance, earlier in 2018, SK Broadband of South Korea announced that it will be launching high-speed internet service that will be capable of delivering 2.5 gigabit per second. The service will allow users to download high volumes of content using multiple devices while the service will be 3 times faster than most of the South Korean internet services that are already quite fast.
Europe GPON Market Revenue, By Application, 2017 & 2024 (USD Million)
The technology at the basis of making this possible is Gigabit Passive Optical Network or GPON and while SK Broadband’s current coverage is 40%, the company plans to invest 1 trillion won and expand up to 80%. Korean rival KT is also planning to roll out similar services and the South Korean government is also planning to roll out 5G wireless internet in 2019. With such developments not being bound to South Korea alone, it is predictable that the GPON market will witness significant growth in the ensuing years.
The world, currently replete with an increasing number of connected devices and robust development in machine to machine communication, is swiftly preparing itself to implement 5G technology. The only viable way to benefit from such emerging applications is by having the right network backbone in place – which paves the way for the growth of GPON market. According to reliable statistics, the global IoT market nearly doubled in size between 2014 and 2017. There were nearly 23.14 billion IoT devices in the world in 2018 which is estimated to cross 31 billion by 2020. The global IoT market is anticipated to register its name in the trillion-dollar industry space by 2019 with 20.35 billion devices across the globe as smart, connected cities that will be using connectivity, communication technology and information to solve urban problems deploying IoT for the purpose. With IoT market having already chronicled its name in the billion-dollar vertical, IoT proliferation is further expected to add to the growth of the GPON industry.
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Speaking of IoT it is imperative to mention the onslaught of 5G networks and their support in bringing a whole new dimension to the GPON market. the business world is looking forward to the adoption of 5G as when it is becomes a widely used reality, 5G is poised to become a disruptive force. Applications such as virtual reality, augmented reality, artificial intelligence and telepresence, that have been built on underlying technologies are expected to benefit from massive data pipes and ultra-low latency. While industrial automation and robotics will become a reality, cars and drones will become capable in communicating with each other taking machine to machine communication to a whole new level. With enhancement in machine communication capabilities it is expected that increasing innovation will further increase the need for better 5G performance and eventually lead to expansive prospects for the GPON market.
Notably, NG-PON2 would be the fastest growing segment in the GPON market with a CAGR of approximately 20% over 2018-2024. The emergence and progress of 5G will act as the most important driver for the NG-PON2 segment and this has been underlined by Altice, the international network operator that has announced that it will be expanding its NG-PON2 capabilities as it prepares for disaggregated radio access network architectures and potentially overwhelming data traffic volumes brought about by the advancement of 5G. The operator aims at supporting 5G services with full support for residential, commercial, fronthaul and backhaul service requirements and strategizing to save deployment costs while creating a positive business case for fiber as an enabler of 5G services.
With the demand for futuristic technological development on the rise, GPON market is expected to register significant profits as it becomes the enabler of disruptive forces like 5G network.
Author Name : Paroma Bhattacharya
Network automation market to record a staggering CAGR of 22% over 2018-2024, global industry expansion to be characterized by technological advancements and startup acquisitions
Disrupting the conventional ways of building digital infrastructure, the network automation market has emerged as one of the most enterprising niche verticals of the sustainable and smart industry. Prominent tech giants and multinational corporations around the globe have increasingly focused on implementing new methodologies to reduce manual configuration errors which are believed to cause the majority of network outages.
China Network Automation Market Share, By Application, 2017
In this context, network automation has evolved into one of the crucial technologies that have enabled businesses to decrease manual configuration errors and risk through effective compliance reporting, improved network service availability, enhanced performance and staff efficiency, and augmented data security infrastructure. As per reliable estimates, the overall network automation market size had been pegged at an appreciable USD 1.7 billion in the year 2017.
Besides providing a wide range of connectivity applications, the SD-WAN technology has assisted numerous business verticals to reduce complexities in physical network infrastructure. The advent of advanced computing technologies such as machine learning and artificial intelligence has disrupted the digital business models – a factor that can be attributed for large scale adoption of SD-WAN technology in the last few years. In fact, as per a research study compiled by Global Market Insights, Inc., the SD-WAN technology apportioned more than 67% of the total revenue share of network automation market in 2017 and is anticipated to hold a prominent spot in the overall software segment in the upcoming years.
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Concurrently, traditional networks are increasingly being replaced by virtual and cloud-based applications which has fundamentally transformed the growth strategies of major firms partaking in network automation market in the recent times. Numerous startups have been developing automation solutions that can configure manually-managed network devices, improve security capabilities, and supervise service offerings more efficiently. In this context, it would be prudent to mention that prominent tech giants have focused on acquiring these startups as it would assist them in augmenting their resources to deliver next-generation solutions that would serve all size and scale of customer needs. Enlisted below are a few instances that underscore how these acquisitions are shaping the network automation industry trends:
- To strengthen its service management portfolio and optimize its digital assets, IBM acquired the California-based network automation software provider Intelliden in 2017. Reportedly, Intelliden assists telecom firms to manage, configure, and scale their networks and automate an array of other services. Apparently, the technology of Intelliden would be integrated into IBM’s Tivoli Software which is known to enable various businesses to combine service delivery and significantly accelerate the automation of networks.
- With an aim to offer its customers an SD-WAN solution that is easy to deploy across enterprise branch offices and other WAN installations, Cisco has recently acquired an emerging WAN solutions provider Viptela for USD 610 million. Even though Cisco has a robust WAN product portfolio consisting of Intelligent WAN and Meraki SD-WAN, the addition of Viptela’s unique technology would reportedly expand and improve the overall functionality of the company’s WAN solutions in the times to come.
Implementing network automation solutions through cloud-based services has lowered capital expenditure and operational costs, enabling enterprises to scale their technological capabilities at a faster pace. Primarily driven by growing opportunities to offer enterprises with additional services like monitoring, security, and application optimization beyond basic automation tasks, the network automation industry share is anticipated to expand vigorously over the estimated timeframe. With rising investments by major tech firms coupled with innovative products being launched by startups, the network automation market size is forecast to register an excellent y-o-y growth rate of 22% over 2018-2024.
Author Name : Saif Ali Bepari
APAC AI in Retail market to witness phenomenal proceeds over 2018-2024, China to be the chief revenue pocket
Endorsed with a rich portfolio of digitally empowered consumers, artificial intelligence in retail market has been acclaimed as one of the most progressive verticals in the recent years. In the year 2017, this business space registered a global share of USD 650 million and is forecast to record a CAGR of 40% over 2018-2024, which is indeed humongous. With retail space becoming affluent with more number of e-commerce platforms as well as startups with huge technology appetite, the adoption of AI in retail market is bound to proliferate. Add to it, the technology is witnessing a slew of opportunities in sync with the hi-tech trends including the like of blockchain, AR, and Internet of Things establishing its footprints in the retail domain. Amidst all these tech interventions, the focal point of this consumer-driven industry remains delivering unrivaled shopping experience to the customers as well as ensuring optimal management of resources and stocks.
U.S. Artificial Intelligence (AI) in Retail Market Share, By Technology, 2017 (USD Million)
One of the classic examples of leveraging the AI technology is of Baidu, China’s renowned artificial intelligence market player. The company grabbed the headlines with its attempt to promote its AI technology in aiding convenience stores manage their food stock more efficiently and resourcefully. For the record, the search engine giant has been supporting Ping++, an AI service provider since September 2017 to work with Today, convenience store chain with regard to a fresh food project. Under the terms, the company utilizes PaddlePaddle, a deep learning platform by Baidu along with its CTR model. Reportedly, the implementation of these technologies had a positive impact on the sales, post which Baidu introduced this model to dozens of stores for testing. In testing stores, the profits surged by 20% and food waste dropped by 30%. The instance vividly portrays the huge scope of artificial intelligence in retail industry. Since the past two years Baidu has invested over USD 1.5 billion in AI research in addition to its investment of USD 200 million for the development of a new R&D facility.
In fact, the Chinese market having the three most powerful names of the retail and tech space – Alibaba, Baidu, and Tencent (collectively touted as BAT), is betting big in the global AI in retail industry space. The three giants which are claimed to have a cut throat competition with the U.S. in terms of resources and capital are positioning themselves to become the ‘future AI platforms’. The trio is also expanding in other Asian countries and investing heavily in U.S. based AI startups to leverage the power of AI. Backed by such powerful initiatives and presence of these conglomerates, APAC AI in retail market is forecast to be the fastest growing region, with an anticipated CAGR of 45% over 2018-2024.
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Further elaborating on the geographical trends, North America having procured more than 50% of the global share in 2017, has been leading the regional landscape of AI in retail market. U.S. has a major credit in the phenomenal regional trends with over 65% of investments (including M&As, private equity, and venture capital) in artificial intelligence technology. Add to it, the region is a major hub for startups in tandem with the presence of tech titans such as Google, IBM, and Microsoft.
Analyzing the aforementioned trends and the penetration of AI in retail industry, it is overt that the traditional retail model is bound to witness a disruption of sorts. The technology penetration will reshape the entire inventory management and operation cycle of the retail stores, thus providing a renewed shopping experience to the customers. Not only the efficiency and sales of the retail space will see an upsurge but through the proliferation of AI in retail market, the worldwide economy will progress massively, opening doors for several hi-tech startups and a plethora of new job opportunities. In terms of profitability scope, the overall AI in retail industry share is anticipated to surpass USD 8 billion by 2024, with untapped economies gaining major traction in terms of investment.
Author Name : Ojaswita Kutepatil
Artificial Intelligence (AI) in BFSI Market to register a phenomenal CAGR of over 30% over 2018-2024, insurance and banking sectors to drive global industry progression
The excellent growth dynamics of the global artificial intelligence (AI) in BFSI market can be traced by the recent instance of Metromile, a leader in pay-per-mile car insurance in the U.S., launching its new AI-based smart claims assistant, AVA. The automated system reportedly utilizes machine learning capabilities to reconstruct the accident scene and promptly ascertains if claim details are true. Apparently, the claim is approved within seconds after the details are verified and the AI-based tool further notifies the car owner of the expedited claim. With the increasing adoption of high-grade technologies such as IoT and Big Data, the commercialization potential of AI in BFSI industry has observed a marked uptick in the past few years.
U.S. Artificial Intelligence in BFSI Market Share, By Solution, 2017 (USD Million)
Elaborating further, the unveiling of AVA signifies the transformative phase being witnessed across the worldwide insurance sector where prominent AI in BFSI industry players have been increasingly deploying advanced algorithms to enhance the underwriting process. This has, in turn, impelled the insurance segment of the AI in BFSI market which is forecast to register an outstanding y-o-y growth rate of over 38% during 2018-2024.
A brief insight of how banking sector has been shaping AI in BFSI industry trends
Over the past few years, numerous globally renowned banking institutions have been pouring in massive funds to develop cutting-edge AI applications that have invariably assisted them in optimizing performance, consolidating remuneration streams, and better serving their customers. In this regard, banks are increasingly forming partnerships with fintech corporations to integrate the latest technologies into banking products and services which has resulted in the development of advanced customer behavior analytics inventions, chatbots, and customer relationship management (CRM) solutions. Enumerated below is a succinct outline of how banks have been readily embracing AI-based solutions that has subsequently transformed the strategic and competitive landscape of AI in BFSI market:
- Embarking on its AI and automation journey in September 2017, State Bank of India unveiled its first AI-powered chat & voice assistant, named as SBI’s Intelligent Assistant or SIA. The chatbot reportedly aids customers with everyday banking tasks just like a bank representative and has a remarkable capacity to handle close to 10,000 enquiries per second or 864 million in a day. Arguably, the deployment of an AI-based solution of this scale is cited to be first of its kind in the banking segment of the global AI in BFSI market. With an astonishing customer strength of around 420 million, State Bank of India’s latest move towards integrating AI is being viewed as a major leap of faith for India’s banking sector.
- Regarded as one of the world’s largest banks, the U.S. based JPMorgan Chase has recently launched a digital platform that analyzes legal documents and extracts the relevant data. The AI-based invention, named as Contract Intelligence (COiN) platform, is an outcome of the initial implementation through machine learning technology and has an exceptional ability to revise approximately 12,000 annual sales agreements within minutes. The platform is being aptly termed as revolutionary across AI in BFSI industry given the fact that it effectively eliminates the need to manually review the said number of sales agreements which generally takes around 360,000 hours.
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Owing to the launch of intuitive, easy-to-use, and highly-efficient AI-based tools, the banking segment of the AI in BFSI market has been proliferating at an exceptional pace in the recent times. In fact, as per a research report compiled by Global Market Insights, Inc., the banking segment apportioned more than 50% of the total remuneration portfolio of AI in BFSI industry in the year 2017. With the unveiling of advanced AI technologies that provide real-time insights into every aspect of banking operations and leverage the abundance of data to gain a granular understanding of consumer behavior, the banking segment is slated to lead the end use spectrum of this business space over the ensuing years.
Infusing AI-based applications across a diverse set of operations has brought about a momentous shift in the ability of organizations, working in the BFSI domain, to swiftly analyze, comprehend, and respond to vast amounts of data which has consequentially augmented the revenue share of companies operating across AI in BFSI market. With the advent of advanced machine learning algorithms, data analytics solutions, natural language processing techniques, the AI in BFSI industry space is anticipated to register an overwhelming CAGR of 30% over the estimated timeframe.
Author Name : Saif Ali Bepari
The telecommunication sector is probably embarking on a transformational shift in recent years. Software Defined Networking (SDN) market is deemed to be a major stipendiary of this transition. Telecommunication networks, apparently, have migrated from traditional hardware and appliance centric deployment to cloud based model, with software playing a pivotal role in network functionality. The increasing popularity of SDN industry can be majorly attributed to this fundamental aspect.
Software defined networking emerged as an advanced architecture paradigm, amalgamating different technological capabilities applied to management of network functions, design, and service platforms. Pertaining to these benefits, numerous IT service companies have been feverishly changing their perspective toward adoption of software-based solutions for resolving several business challenges, which in a way is impelling SDN industry share. It had been stipulated by Cisco in one of its Cloud Index reports, that over 65% of all data centers would adopt SDN technology partially or fully by the end of 2021, a sharp rise from the 2016 records.
U.S. Software Defined Networking Market Share, By Solution, 2018
Cradlepoint, one of the formidable players dealing with SDN services, made it to the headlines a while ago, with the launch of its NetCloud service package, that reportedly includes advanced IBR1700 mobile router. Reportedly, this newly designed solution package for its NetCloud platform, brings the benefits of SD-WAN (Software-Defined Wide-Area-Network) to LTE mobile networks for transit operators, first responders, and other fleet-based organizations. As claimed by the cloud-4G network service provider, the new solution is in compliance with the security and performance requirements of FirstNet, the independent authoritative entity under NTIA within U.S.
In a bid to reinforce its position in SDN market, Orange Business Services signed a collaborative agreement with Cisco a while back. Apparently, in consequence of this deal, the former is planning to showcase the onboarding of Cisco’s SD-WAN virtual network function on Cisco ENCS (Enterprise Network Compute System). In fact, with the aforementioned platform under its belt, Orange Business Services’ customers would gain a fully functional visualized solution for their network services, as a part of Orange universal CPE offering.
The U.K. based telecommunications behemoth, Colt Technology Services, had apparently declared its plan of expanding its On Demand SDN service across APAC belt. Powered by Colt IQ Network, the firm’s On Demand SDN services are characterized by high flexibility, real-time bandwidth variation, and agility. Making a profound headway in APAC SDN market share with the successful launch of these services in Japan, Colt had also planned to introduce the same On Demand SDN services in Hong Kong and Singapore as well.
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Tremendous technological interventions in the telecom sector have evidently narrowed the gap between developing and developed nations, giving SDN industry players lucrative opportunities to extend their geographical reach. However, considering the immense investments by U.S. telecom service providers in software defined networking, the regional SDN market has undoubtedly turned out to be hotbed for potential investors. For instance, American telecom giant AT&T has recently poured in USD 200 million to support startups that mainly focusses on promoting SDN technology and connected services. These kinds of hefty investments toward integrating new age software facilities in the existing telecommunication network is certain to leave a positive impression on U.S. SDN market size.
Speaking of its commercialization potential at the global scale, overall SDN industry size is forecast to exceed a valuation of USD 100 billion by 2025. With incessant efforts undertaken by the tech giants to unlock software-based technology potentialities in telecommunication industry, which has, of late, become more insight driven, SDN market demand is claimed to be on a robust incline. In fact, looking at the pace of advancements and expansion in its application spectrum, this particular business vertical is deemed to be one of the most fascinating spheres to watch unfold, claim analysts.
Author Name : Saipriya Iyer
Top 2 trends prevalent in retail analytics market: Harnessing IoT and big data to revolutionize the retail fraternity
One of the latest trends proliferating retail analytics market is that of multiple operational channels. Or, as the experts say so – omni-channels. The technique has brought about a modest amount of consolidation in retail analytics industry, surreptitiously eliminating supply chain chaos and location glitches. While global markets have been attempting to emulate high-grade technology and big data analytics, the retail sector has quietly been engaging with omni-channels to entice more customers, keep them continually engaged, draw data from a stream of sources, and bring about extensive social engagement to trigger a better understanding among consumers regarding the distribution chain. This initiative fosters the deployment of efficient analytics, which will ultimately usher in a new dawn for retail analytics market. The extensive reach of the retail business, in conjunction with the steadfastly developing e-commerce sector, is also certain to act as a catalyst to Retail Analytics Market, which, as per experts, is forecast to cross a valuation of USD 13 billion by 2024.
U.S. Retail Analytics Market Size, By Function, 2016 & 2024 ($Mn)
Retail analytics is essentially the process of delivering critical insights about a myriad range of retail verticals such as supply chain models, distribution chain, inventory levels, sales, and consumer demand, that form the crux of making crucial decisions, In a nutshell, retail analytics industry encompasses an enormous scope, given the fact that the deployment of data analytics in the retail market gives companies an inherent overview of business, processes, and customer insights, thereby opening up the channels for improvement and progress. IBM’s recent partnership with SAP for jointly developing data solutions for the retail sphere is an instance of how companies have been forging partnerships to lead retail analytics market on the path of progress.
Top trends underlining retail analytics market:
With the retail space spread across numerous distribution channels, the onus is on big data analytics solutions to track data as minutely as possible. Consumers may use one or more channels to view a product and make an informed choice. Analytic solutions need to able to penetrate this barrier and unearth the audiences through all these platforms in order that retail giants are able to provide a seamless shopping experience.
The extensive demand for real-time data to be communicated across the value chain – sales staff, consumers, distributors, and the like will thus, prompt retail analytics market players to come up with a range of effective solutions. Lately, the proliferation of technology has led to the massive deployment of both on-premise and cloud-based solutions, which will eventually result in the development of retail analytics market.
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The proliferation of IoT
IoT is the latest incantation being followed by major giants partaking in retail analytics industry share. With the retail sector, consumer is king, and high-grade consumer experience can only be obtained via the deployment of IoT and augmented reality. The former in fact, is nearly on the verge of encapsulating retail analytics market. If estimates are to be believed, retailers may spend more than USD 2 billion on IoT-enabled devices by 2020. Furthermore, more than 65% retailers will depict an earnestness to integrate connected devices in their business models – a fact which may transform the face of retail analytics market.
The deployment of IoT has a plethora of benefits to offer, right from efficient data collection, consumer movement monitoring, real-time supply and demand analysis, and so on. Considering the vast expanse of the retail sector and the intense competitive aura that permeates this space, it is certain that the adoption of connected technology will augment retail analytics market.
An inherent shift of dynamics has been observed in the deployment of predictive analytics lately. This type of analytics basically entails guesswork regarding consumer behavior and choices and has proved to be fairly successful in retail analytics industry, in the initial years of inception. With the passage of time however, the need for a more efficient, practiced methodology arose in retail analytics market, which resulted in the genesis of an explanatory business model. This type of analytics gives an extended explanation of data – inventory requirement, store requirements, consumer demand, and product trends -in other words, this type of analytics identifies trends that may have a sizable impact, which is a godsend in retail analytics market.
What can be deduced from this transformative trend is that the retail sector has been on the lookout for novel technologies to forge a connection with consumers. In order to be a part of this ever-changing spectrum, it is essential for retailers to bring about a change in their outlook to create value. This modified school of thought is certain to usher in a unique speculation of sorts for retail analytics market giants, who have been bending over backwards to codify a new set of advanced solutions for the retail sector. Inadvertently, it is expected that their efforts will bear fruit, and retail analytics market will establish new frontiers of growth in the years ahead.
Author Name : Saipriya Iyer