Promotion

Lithographic printing chemicals market to accrue hefty proceeds from packaging applications, global industry valuation to surpass $17 billion by 2025

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Owing to the increased demand for high quality and low cost printing, the lithographic printing chemicals market has been steadily growing in conjunction with the development of the packaging, publication and promotion sectors. The ability of printing chemicals to be applied on numerous types of materials and surfaces has particularly cemented their place in global packaging space for producing large quantities of product packaging. The lithographic printing chemicals industry benefits from improved output and a quick turnaround time achieved in lithographic printing, supported with latest technologies for making minute adjustment in images. Rising need for efficient and outstanding packaging options, in addition to the consistent demand for regular publications and increased promotional spending worldwide has pushed the lithographic printing chemicals market revenue, that stood at USD 12.5 billion in 2017.

U.S. Lithographic Printing Chemicals Market Size, By Application, 2014 – 2025 (USD Million)
U.S. Lithographic Printing Chemicals Market Size, By Application, 2014 – 2025 (USD Million)

Essentially, packaging is one of most important aspect of a product development, though it might not be the first part a company works on. The lithographic printing chemicals industry has witnessed tremendous proliferation due to offset printing’s dominance in the folding carton market globally, which serves a wide range of product applications. Manufacturing of folding cartons has always remained stable depending on the prevailing consumer trends and is a mature industry having a foothold in the food & beverages, cosmetics, consumer durables, among other segments. Valued at more than USD 75 billion per year, the global folding carton industry provides vital packaging options made from paper, cardboard, heavy solid board and light corrugated board. The need to apply quality and durable prints on such diverse packaging materials will give a significant boost to the lithographic printing chemicals market.

With the growth of emerging techniques like digital printing, offset printing has still been able to maintain its popularity, mainly attributed to the overall print quality and being more cost-efficient for large volumes. As such, most of the packaged food, perfumes, household product and beer companies use folding cartons that are offset printed, contributing heavily towards the earnings of the lithographic printing chemicals industry. Various packaging firms produce custom lithographic packaging for the beverage industry, for instance, Strong Haven offers custom designs to help brands increase their shelf exposure. It had recently designing a 12 bottle package for a brewing company, which had bold colors and graphics imprinted though lithography, after which the client reported a rise in the sales of its product lines.

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The brewing company had credited the packaging as being the primary reason for the sales increase, further propagating the importance of offset printing and invariably, the lithographic printing chemicals market. Separately, Hop Kettle brewery had approached Saxon Packaging in May 2018 to help the company raise funds for the National Thames Path trail, for which Hop Kettle was to become the official beer. To support the brewery, Saxon developed litho printed beer gift packs and Hop Kettle expected to draw more customers through packaging which housed 3 beer bottles. Most major alcohol brands also use litho-printed folding cartons for packaging their products, indicating the massive growth potential of lithographic printing chemicals market.

Besides beverage, packaging companies catering to the food snacks sector also make extensive use of lithographic printing presses to make cartons and boxes for popular brands. They also invest in installing the newest machines which will help them in expanding production capacities and provide better packaging options to customers. Accurate Box, is a provider of high-quality graphics for corrugated packaging being used by major global brands like PepsiCo and Kellogg’s, and is one of the largest litho-based packaging companies in the U.S. At the end of June 2018, the company added a new Koenig & Bauer Rapida 164 seven-color press for enhancing production capacity, speed and computerized quality systems. The machines is very effective in matching shades and images depending on the brands and has advanced color control capability along with quality measuring system.

All in all, with a worldwide surge in the consumption of food, beverages, fragrances and other products, the proportional increase in need for cost-efficient and aesthetically advanced packaging will propel the lithographic printing chemicals industry enormously. TCI Graphics, SICPA Holding SA, DIC Corporation, Flint Group, Siegwerk Druckfarben AG & Co., Huber Group and Tokyo Printing Ink Company are some key players in the global lithographic printing chemicals market, which is anticipated to reach more than USD 17.5 billion in remuneration by 2025.

Author NamePankaj Singh

Geofencing market to witness a staggering CAGR of 28% over 2017-2024, retail sector to drive the application landscape

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With evolving emphasis on location-based marketing in retail space, geofencing market has indeed gained a widespread recognition in the mainstream tech cosmos. Over the recent years, it has been observed that the share battle between online and offline business platforms is intensifying. As a result, bricks and mortar giants have been increasingly looking for ways to implement e-commerce alternatives, the fundamental factor that has impelled geofencing industry share. Quite comprehensible from the terminology, geofencing is a service that, via an app utilizes RFID or GPS technology to increase the virtual boundary around a particular geographic location. Apparently, the technology is being extensively deployed in retail stores nowadays in an attempt to enhance in-store consumer experience.  In fact, on grounds of its far-reaching acclaim, numerous tech behemoths have been trying their hands with the technology in recent years, attempting to bring forth a slew of innovative applications in geofencing market.

Geofencing Market Size, By Application, 2016 & 2024 (USD Million)
Geofencing Market Size, By Application, 2016 & 2024 (USD Million)

Unveiling geofencing market trends with reference to its application landscape:

  • American Eagle, one of the renowned clothing and accessories retailers, in the year before last, launched a groundbreaking reward scheme for its customers to encourage purchase. Reportedly, the U.S. headquartered company has utilized geofencing technology to create this app, which in a way is pushing consumers to add more items in their shopping carts to see what they can receive in return. Since the strategy compels the users to at least consider the items that might be otherwise left on the rail, the probability of more purchases undoubtedly increases. This absolutely innovative strategy applied by the American retail giant grabbed the headlines back then and has been stamped as a benchmark in geofencing market growth.

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  • 2016 has indeed been a breakthrough year for geofencing market, with leading food giants striving hard to exploit the potentialities of this technology in their business model. McDonalds, for instance, had started incorporating geofencing service in its mobile app for optimizing the food preparation time. Sources claim, the fast food giant’s decision of implementing this app comes in the wake up of long wait queues in front of McDonalds outlet and amidst the chances of receiving cold food. The geofencing based app designed by the company aptly detects when the customer gets closer to the counter and simultaneously alerts the staff to start preparing the order. Needless to mention, growing deployment of these kinds of innovative technologies have enhanced instore consumer experience, which by extension has stimulated geofencing market expansion.

The application matrix of geofencing industry is not just replete with retail domain, though it is undeniable this sector is a lucrative growth avenue for the entire business space.  Besides, retail space, geofencing market share stands to gain much from security and defense applications. Numerous companies participating in the business space have been creating a whole hog to bring about significant advancements in the capabilities of this solution with enhanced integration and accuracy functionalities. In this regard, China has recently made it to the headlines with the announcement of its decision of integrating geo-fencing based facial recognition system for security and surveillance in Xinjiang. Reportedly, these geofencing tools alert authorities when targeted people venture 300 meters beyond the designated safe area zone. These kinds of appreciable efforts undertaken by tech giants and governmental bodies toward promoting geofencing technology is certain to bring forth a plethora of opportunities for geofencing industry participants in the coming years. Validating the declaration is the estimate by Global Market Insights, Inc. that forecasts the global geofencing market to surpass a valuation of USD 1.7 billion by 2024.

Author Name : Satarupa De