Water Softener Market growth

Water softener market to amass significant returns via commercial applications, extensive product demand across Europe to propel the global industry dynamics over 2018-2024

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The surging use of softeners to remove minerals from water for household and industrial applications has been propelling water softener market. The inclusion of minerals like magnesium and calcium in water leads to many health hazards such as diarrhea, stomach ache, and several cardiovascular diseases. In this regard, the increasing awareness among the regional regulatory bodies and healthcare organizations about the importance of eliminating hard water has been fueling the requirement of water softeners on a large scale. In line with the surging need to remove hardness of water for industrial and household applications, most of the regional governments have deployed softeners in drinking water treatment plants. The growing importance for hard water mitigation across the food processing, household, healthcare, hospitality, and other industrial sectors will push water softener market share over the years ahead.

As per a report by the Geological Survey, nearly 85% of the tap water in the U.S. is hard water, on the grounds of which most of the Americans use salt to maintain water softness in washing machines, water heaters, and bathtubs & showers. Moreover, the government also has been putting in efforts to increase the quality of water for drinking as well as domestic use by developing new water treatment plants. For instance, recently, Walkersville township has received a loan approval of USD 8.4 million from the Maryland Department of the Environment to build a water treatment plant. Since the last few years, Walkersville’s regulators have been striving to develop water treatment plant to treat sewage and contaminated water. Such efforts put in by the federal government to provide clean water to the masses is certain to propel U.S. water softener market share over the years ahead.

China Water Softener Market Size, By Product, 2017 & 2024, (Units)

China Water Softener Market Size, By Product, 2017 & 2024, (Units)

European countries also have been investing in new water treatment facilities and innovative technology developments from the last few years. The presence of already established water softener market players across this region has been proving to be highly lucrative for the regional industry. Taking into account the surging demand for water softeners, companies have been conducting research and development activities to further unearth extensive applications of these softeners.

The deployment of strict regulatory norms by the EU to reduce the usage of contaminated water for food processing, drinking, residential, and commercial use has also encouraged biggies to carry out research and development activities. In order to comply with the regulatory norms, the industry contributors in chemical, pharmaceutical, and refinery sectors are also fueling the demand for water softeners for their newly constructed water treatment plants. Driven by a supportive regulatory scenario, Europe water softener market will grow at an annual growth rate of more than 6% over 2018-2024.

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The development of highly advanced water treatment machines has tremendously transformed the approach of end-users toward the product adoption. The capability of water treatment machines to process the contaminated and high mineral water in a short time with remarkable effectiveness is one of the factors owing to which the popularity of the products among the hospitals, hospitality service providers, and other commercial end-users has increased considerably. Validating the aforementioned fact, one of the popular London based restaurants has installed Winterhalter’s innovative dishwasher package to deal with the high volume of washing in the hotel. The deployment of this highly advanced washing technology is certain to have helped the restaurant obtain better outcomes in minimum time. The increasing installation of such innovative technologies across the food processing and hospitality applications will stimulate industry trends pertaining to the extensive use of water softeners and reverse osmosis in such hybrid water treatment machines.

The launch of new technologically advanced water treatment systems is certain to propel water softener market size over the years ahead. The increasing concerns among the regulators about the effectiveness of the treated water will further fuel the product demand. Currently, water softeners are becoming more popular across the regions where the mineral content in the water is in excess. Powered by the increasing popularity of softeners for mitigating the hardness of water, overall water softener market will surpass a revenue collection of USD 10 billion by the end of 2024.

Author Name :Ojaswita Kutepatil

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