Global intelligent vending machine market remuneration to hit USD 30 billion by 2024, escalating demand for modern day convenience & rising technological innovation to stimulate the industry growth

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The intelligent vending machine market has been expanding rapidly in recent times as technology continues to transform the world and disruptive technology is becomes the order of the day. For instance, recently, greenbox Robotics, a Southern California tech company, designed an intelligent vending machine that can dispense marijuana and CBD. The company’s chief motivation behind designing such a technology was the long queues in cannabis dispensaries.

Italy intelligent vending machine market, by application, 2017 & 2024 (USD Million)

Italy intelligent vending machine market, by application, 2017 & 2024 (USD Million)

With the help of vending machines however, customers can cut the queue and buy products that include cannabis flower, extracts, edibles, CBD products and accessories. The machine even describes products and its effects and suggests products to customers. It verifies customer’s identification and determines age using facial recognition technology and accepts payment with either a debit card or Apple Pay. Intelligent vending machines have transformed many aspects of life and this machine aims to do the same for the cannabis industry. According to greenbox Robotics, the kiosk is designed to dispense multiple items in one transaction and streamline the purchase experience, bringing down a 30-minute wait down to nearly two minutes. Such an innovative vending machine is expected to be gamechanger for cannabis dispersion and the intelligent vending machine market in general.

Vending machines have come a long way from their basic design and now are equipped to perform a lot more than dispense items and provide change. At present vending machines are designed to not only provide items requested but provide nutritional or other information about the items, interact with the customer to make suggestions about the purchase and even prepare fresh food. For example, in Italy a pizza vending machine called Let’s Pizza has been developed that prepares customized pizzas in less than 3 minutes. A window in the front allows customers to watch the flour being kneaded, the rolling of the pizza disc, spreading of the tomato paste and other ingredients and the finished creation baked in infra-red rays. The growth of the intelligent vending machine market is being driven by smart technology that brings together the convenience and availability of instant transactions with the tailored, entertaining and connected retail experience that customers have come to expect.

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Though U.S. has the most vending machines in the world, Japan has the highest density of vending machines with 5.5 million machines in 2016 that put one machine for every 50 people and is known for carrying more range of products that available anywhere else in the world. Fascination with technology, low crime rate, need for convenience etc. have driven the vending machine market in the country, but Japan being the pioneer of technology has presented the next step for intelligent vending machine market.

Remarkably, the cashless, smart vending machines in Japan are enabled with face, eye, or fingerprint recognition as well as social media connectivity. In case a customer cannot decide between different options, vending machines are designed to scan faces to make a choice for them. For instance, face-scanning machines dispensing beverages use big data analytics and machine-learning and make a choice based on the age of the customer. If above 30 years old, it offers hot milk tea, green tea or orange juice while for younger customers it offers soft drinks as such preferences have been depicted by people of respective age groups.

Observing the intelligent vending machine market trends and the future potentials for the technology, heavyweights from various industries have started to invest in the market besides adding innovative ways to help it grow. For instance, the Coca-Cola Company developed an intelligent vending machine that can recycle plastic bottles and cans. The VenCycling, as it is called, not only dispenses Coca-Cola drinks, but also accepts the used packaging besides performing other intelligent functions such as utilizing facial recognition and voice interactive system to make purchasing recommendations and making recycling a variety of Coca-Cola beverage packages more efficient. The machine also provides incentives to consumers who take the effort to recycle.

Considering the fact that vending machines have come a long way from being basic product dispenser and that the Internet of Things, sensor technology, big data analytics and machine learning have brought a sea of change in how machines function, the intelligent vending machine market is expected to thrive over the coming years, gaining impressive traction and profits.

Author NameParoma Bhattacharya

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U.S. solar EPC market to gain commendable traction by 2025, global industry to be characterized by a rising number of rooftop installations

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The global shift towards clean, affordable and reliable electricity along with rising focus towards curbing CO2 emissions will drive solar EPC market growth in the upcoming years. Reportedly, solar PV is recorded to be one of the most installed power generation technologies across the globe in recent years, having been accountable for the deployment of extensive new capacity than fossil fuels and nuclear combined. As per SolarPower Europe, in 2017, a total of 99.1 GW of on-grid solar systems were installed across the globe – depicting almost 30% y-o-y growth over the 76.6 GW capacity in 2016, thereby indicating that solar EPC industry is here to stay.

Solar EPC Market Size, By Ground Mounted, 2018 & 2025 (USD Million)

Solar EPC Market Size, By Ground Mounted, 2018 & 2025 (USD Million)

In terms of installations, it would be apt to quote that roof-top installations are likely to depict maximum instatement, specially across the commercial and residential sectors in the years to come. Roof-top solar is increasingly cost-effective for business owners, homeowners and communities. Affordable technology prices, supportive financing and the growing network of solar companies and financers are anticipated to help reduce the prices for household roof-top systems in the U.S.

Customers generally prefer roof-top PVs as they don’t require a dedicated land area for installation and can efficiently occupy roof space that is widely available even in urban areas. Apparently, India’s National Solar Mission shares similar goals on using roof-top PVs, as it officially announced plans to install 100 GW of solar by 2022, of which 40 GW would be credited to rooftop solar. In essence, the integration of decentralized generation units in order to cater to the growing demand for energy will massively augment solar EPC market from roof-top installations over 2019-2025.

Large-scale utility installation will positively influence the global solar EPC market. The utility sector, that mainly deploys ground-mounted solar power systems, is touted to have been recorded as one of the most lucrative end-use sectors for the solar EPC market in 2018. With the escalating growth in smart cities and electric vehicles reaching the masses, there is increasing pressure on the utility sector for delivering sustainable energy to manufacturing industries and customers. Rising focus toward curbing CO2 emissions from large industries and power generating plants in tandem with favorable fiscal benefits on the grounds of the development of energy efficient solar systems will further augment solar EPC industry size from utility applications.

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Geographically, speaking the United States is touted to emerge as one of the most prominent regional markets for the solar EPC industry. As per estimates, the U.S. solar EPC market is projected to exceed $14 billion by 2025, driven by the fact that solar power has proven to be a strong driver of the region’s economic growth. Reportedly, in 2014, the U.S. solar industry employed over 170,000 people, offering a job growth rate that positively influenced the overall economy.

Regulatory measures to reduce dependence on conventional fossil fuels coupled with financial funding to integrate renewable energy will also stimulate product penetration. In addition to offering new jobs, the U.S. government, in 2017, proposed plans to decrease in their tax reforms by reducing corporate taxes in a bid to boost the clean energy business potential, that would further stimulate the U.S. solar EPC market growth.

Another region that has gained traction in solar EPC market is the Asia Pacific, on account of the rising investments in the renewable sector backed by favorable government initiatives. Investment subsidies, positive regulatory programs, renewable integration targets and government reforms have certainly reinforced the APAC solar EPC industry in recent years.

For instance, recently India’s Cabinet Committee on Economic Affairs (CCEA) approved a proposal to set up 12 GW of solar projects using locally-made equipment by 2023, an initiative the will certainly boost the region’s economic growth, in turn, paving the way for the expansion of APAC solar EPC industry.

A vital form of contracting procedure, solar EPC is extensively used to provide end-to-end services associated with construction, design, procurement and commissioning. Powered by the growing demand by emerging countries for clean, sustainable electricity and the robust efforts by industry players to develop new high-efficient systems, the global solar PV market is expected to emerge as one of the most remunerative verticals of the overall energy sphere.

Author NameMateen Dalal

How have the dynamics of restaurant POS terminals market transformed with the launch of next-gen systems by popular industry stalwarts?

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The unprecedented growth pace of the global restaurant POS terminals market is rather evident from the recent instance of Jamba Juice joining hands with Paytronix Systems, Inc. The popular smoothie and juice brand inspiring healthy living worldwide, through this partnership, aims to deploy Paytronix’s POS platform and increase sales and gift card redemptions within all touch points. A highly reputed restaurant POS terminals industry contender, Paytronix, with this agreement, plans to enable Jamba’s gift card sales across numerous distribution channels and POS platforms, inclusive of online ordering, third-party channel sales, Jamba Juice mobile apps, website sales, and stand-alone terminals, not only improving productivity for Jamba but also substantially strengthening its stance across the global industry.

China restaurant POS terminals market, by application, 2017 & 2024 (USD Million)

A business vertical of commendable repute, thriving extensively on shifting consumer preferences, restaurant POS terminals market as on today stands as one of the most fast-paced, lucrative industry spheres there is. Aided by the global shift toward digitalization and the accelerated adoption of advanced payment systems worldwide, driven by massive technological propagation, the commercialization potential of restaurant POS terminals market has only surged in the last few years. The robust proliferation of next-generation technologies has created an innovation-centric scenario in the competitive spectrum of restaurant POS terminals market, leading to prominent industry magnates tapping high-grade software to develop solutions to be incorporated in payment terminals. Endorsed by fierce competition and powered by the widespread requirement of specific, task-centric systems, restaurant POS terminals market participants have been going the whole hog to come up with a portfolio of innovative, proprietary solutions. A gist of some of the major companies that have been grabbing attention in this regards has been elucidated below:

TouchBistro

A highly reputed firm partaking in restaurant POS terminals market share, TouchBistro boasts of an enviable product portfolio and is frequently involved in M&As and product development strategies to consolidate its standing in the industry. Last year in March, the company launched TouchBistro Payments, powered by a Chase company – WePay. Through a highly strategic partnership, both these companies plan to offer two major time-efficient innovations demanded by most restaurant owners – an integrated mobile payment device and instant payment processing.

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TouchBistro’s efforts to maintain its standing in restaurant POS terminals industry is also quite vivid from the firm’s plan to diversify its offering and reach in the UK in 2017. The year saw the company extended its integration with Square to the restaurants in UK. Post the extension, all the restaurants in the UK using the TouchBistro iPad mPOS solution had been able to process payments seamlessly using Square.

Verifone

In the first quarter of 2018, Verifone forged a partnership with Paysafe, a global provider of payment solutions, in a bid to deliver quick services for restaurants across the United States. Reportedly, through this contract, Paysafe became the first firm to adopt the Verifone Connect to be used on its Carbon and Engage devices deployed by restaurants. The partnership was touted to pave the way for the easy acceptance of digital wallets, loyalty programs with smartphones, and near field communication payments in restaurants so that customers would be able to pay online or outside of businesses and even at the table, and drastically transform restaurant POS terminals market trends.

Shifting a tad bit away from its usual strategy and product offering, Verifone, in October last year, declared the launch of Navigator – the first-of-a-kind payment feature equipped with a fully integrated touchscreen, for earning certification for usability and accessibility by the Royal National Institute of Blind People. The goal behind the said launch was to ease payment transactions for the visually impaired, employed in restaurants or someplace else, in an era where payment devices continue to navigate toward touchscreens.

Toast

One of the most popular magnates of the global restaurant POS terminals market, Toast boasts of highly commendable public profile as far as payment solutions are concerned and has been touted to be one of fastest-growing restaurant management platforms in the U.S. A couple of years back, the company joined hands with SpeedETab, the leading company in mobile payments, analytics solutions, and native mobile ordering for merchants, to empower restaurant owners with an enterprise-level order ahead technology which works seamlessly with Toast.

2018 was an exceptionally profitable year for the restaurant POS terminals market contender, as Toast, in the second quarter, made it to the headlines with the launch of the Toast Go™ – a fully integrated POS handheld system custom-built for restaurants. The solution combined software, hardware, and payments together to exclusively cater to restaurants that can use Toast Go in conjunction with Toast KDS to improve table turn time and deliver exceptional guest experience. Merely a few months ahead, the restaurant POS terminals industry firm announced GoParrot, Rooam, and Avero as the key application partners in the Toast Partner Ecosystem to provide restaurants seamless access to technology partners in order to enhance operations, increase their revenue, and improve customer interaction. Equipped with a vision to empower the restaurant community, Toast, in the years to come, will emerge as one of the strongest contenders of the restaurant POS terminals industry.

The highly appreciable efforts of prominent companies to bring advanced solutions to the mainstream has quite irrefutably, expedited the commercialization potential of the overall restaurant POS terminals market. Not to mention, the industry trends have also undergone a major transformation with the exceedingly rising number of food outlets across the globe. Say for instance, the National Restaurant Association claims that the U.S. houses more than 1 million restaurant locations. Majorly driven by the robust proliferation of technology in payment solutions and the escalating proportion of restaurants across the globe, the overall restaurant POS terminals industry size has been estimated to be pegged at a commendable USD 25 billion by 2024.

Author NameSaipriya Iyer

Aircraft evacuation market to be characterized by strict governmental safety protocols, escalating demand for ejection seats to impel the industry growth over 2019-2025

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With augmented safety protocols in the aviation industry and rising technological advancements, aircraft evacuation market is expected to depict remarkable growth trends in the coming years. The aviation industry being highly vital to today’s economic growth, this business sphere is gaining immense traction to eliminate or minimize costly and tragic consequences. If reports are to be believed, the year 2018 recorded over deaths of more than 534 passengers due to commercial aircraft accidents. The death toll has been much worse the previous years.

U.S. Aircraft Evacuation Market, By Product, 2018 & 2025, (USD Million)
U.S. Aircraft Evacuation Market, By Product, 2018 & 2025, (USD Million)

As per a report by the European Transport Safety Council, more than 90% of the commercial airplane accidents are technically survivable. Pertaining to same, stringent government regulations toward implementing advanced safety systems while emergency landing. A report by Global Market Insights, Inc., claims that the aircraft evacuation market is expected to become a billion-dollar business by 2025.

The report further claims that in terms of the product landscape, ejection seat is anticipated to witness remarkable investment trends over the coming years. Ejection seats are witnessing robust demand from the military and defense forces. Strict safety standards and inspection systems have provided a positive outlook for the product demand. An instance bearing testimony to the same is of the U.S. Air force’s contract with the leading aircraft evacuation industry players Martin Baker and United Technologies Aerospace Systems for the development and production of evacuation ejection seats.

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Moreover, the UK-based safety equipment and ejection seats manufacturer Martin Baker has also secured a new contract for delivering Mk18 ejection seat for its KAI’s (Korea Aerospace Industries) aircraft development program. The company will also be supplying escape systems for the KF-X, Republic of Korea Air Force’s new fighter.

It is prudent to mention that besides ejection seats, escape slides segment is also to set to propel the product landscape of aircraft evacuation market. Technological advancements in slide materials, operation techniques, and durability have significantly enhanced the product demand in the recent years. In order to cater to the rising demand of advanced evacuation systems, several airline & carrier companies are deploying or replacing old structures with new systems for enhanced safety features.  With the rising demand for air carriers across the globe, OEMs are turning out as lucrative growth avenues depicting phenomenal commercialization trends for aircraft evacuation industry expansion. The segment growth is attributable to its ability to provide replacement, maintenance, and technical services for aircraft systems.

In 2016, an Estonia based aircraft maintenance company Magnetic MRO entered into a contract with Kazakhstan’s domestic flag carrier Air Astana to provide escape slide repair and overhaul requirements. The company added an escape slide evacuation workshop to its repair & maintenance services in 2014, as a part of a strategy to cater to the growing consumer base. The firm now boasts capabilities for Air Cruisers and Goodrich escape slides for Boeing aircraft types such as 757, 767,737 CL, and 717-200, as well as Airbus A320 Family aircraft. The OEM player also recently announced that it raised USD 9 million for acquiring one of its competitor and aims to expand rapidly in the competitive aircraft evacuation industry.

Taking into account the geographical landscape, Europe aircraft evacuation market accounted for significant share, given the robust expansion in the defense and commercial sectors of the regional aviation industry. Asia Pacific is also another lucrative region witnessing growing investment trends from aircraft evacuation industry players, given the increasing regional air travel rate. According to a report by IATA, APAC regions is witnessing an annual expansion rate of over 5.5% in passenger traffic, and is thus attracting investors to set up facilities and provide aircraft services.

The progressive growth of aircraft evacuation market is further set to witness advancement in systems such as introduction of RFID-based life vests. Additionally, with the rising penetration of top techs such as AI, blockchain, Internet of Things, and big data analysis, the global aircraft evacuation market is certain to traverse along a profitable growth graph in the ensuing years.

Author NameOjaswita Kutepatil

U.S. off-road vehicles market to accumulate sizable returns from Arizona, industry valuation to cross USD 13.5 billion by 2024

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The U.S. off-road vehicles (ORVs) market size, in recent times, has been the recipient of sizable gains, owing to the proliferation of outdoor activities in conjunction with the improving economic condition. ORVs are becoming increasingly popular especially among the youth across the U.S., as is obvious from the rising sales of SUVs, off-road dirt bikes & motorcycles, all-terrain vehicles (ATVs) and snowmobiles.

Arizona Off-Road Vehicles Market, By Vehicle, 2017 & 2024, (USD Million)

Arizona Off-Road Vehicles Market, By Vehicle, 2017 & 2024, (USD Million)

The mounting interest in off-road adventure activities is rather overt from the progress that the ATV industry has registered in the last few years. In 2017, the ATV Safety Institute (ASI) claimed that close to 35 million Americans use ATVs in the U.S., which would prove to majorly impel the U.S. off-road vehicles market size. ATV are bound to be used extensively in the agricultural sector for several tasks performed on farms and ranches such as general transportation, animal handling, weed control and fence mending.

The agricultural sector even now, remains one of the largest occupational arenas in the U.S. As per reliable estimates, 78% of ATVs are used for recreational purposes while 22% are used in occupational settings. In addition, the versatility of ATVs has also resulted in their use in small scale construction, manufacturing, search and rescue operations, police, utilities, mining and land management. The utility, affordability and ease of use associated with these vehicles has led to their massive adoption by the agricultural community, in turn facilitating the growth of U.S. off-road vehicles industry from ATVs.

It is vital to mention that the U.S. off-road vehicles industry has received massive support from the regional regulatory landscape. Organizations like the ATV Safety Institute have been training the youth and providing education regarding safety gears. The surging adoption of safety gears will also lead to the U.S. off-road vehicles market gaining substantial momentum in the years ahead. Even the Texas legal framework permits under-14s to drive ATVs under supervision. The enforcement of norms to enhance driver and passenger safety will boost the demand for ATVs, majorly propelling U.S. off-road vehicles market size from ATVs.

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Regionally speaking, California, Texas, and Arizona stand as the chief revenue pockets for the U.S. off-road vehicles industry. According to Global Market Insights, Inc., in 2017, California held around 10% of the U.S. off-road vehicles market share owing to the presence of several state parks and recreational areas for driving. Organizations such as California Department of Parks and Recreation’s Off-Highway Motor Vehicle Recreation Division (OHMVR) are also introducing Grants & Cooperative Agreements Program to encourage OHV adoption.

Arizona is also anticipated to witness steady growth in the ensuing years, essentially on account of the favorable regulations enforced in the region that now permits the usage of California-registered vehicles in its state parks. Indeed, Arizona, boasting of 365 riding days per year, is likely to emerge as one of hotspots for the expansion of the U.S. off-road vehicles market. The state is home to some of most iconic road trails that attract tourists across the globe, namely, the Harquahala Mountain Byway, Backway to Crown King, Broken Arrow Trail, and Cinder Hills OHV Area, every one of which boasts of being a popular off-roading community. As the popularity of these trails in addition to the many hundreds of trails that the state houses, increases by the day, U.S. off-road vehicles market players are likely to target Arizona as their potential investment hub.

Capable of driving effectively on paved or gravel surfaces, off-road vehicles have increasingly become popular owing to their versatility. The use of such high traction, higher clearance vehicles enables users to access trails and forest roads that define a rough terrain. Aided by a supportive regulatory framework and the robust demand across a slew of end-use domains, U.S. off-road vehicles market will depict a commendable growth graph ahead.

Author NameMateen Dalal

Cybersecurity market to gain major traction over 2018-2024 via escalating adoption by large enterprises, U.S to emerge as a pivotal revenue pocket

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With global enterprises rapidly embracing cloud platforms as well as other networking technologies, cybersecurity market is anticipated to observe a massive upscale in revenue. As more and more organizations transition into the cloud and work to minimize security risks, making the enterprise network less vulnerable to a plethora of cyber-attacks, the average annual spending on cybersecurity is expected to rise significantly. In fact, back in 2017 the average spending on cybersecurity solutions by organizations went up as much as 23% accounting for more than $11.7 million. This increasing cyber security budget in several organizations globally is expected to be one of the most prominent growth inducing factors propelling cybersecurity market.

U.S. Cybersecurity Market Revenue, By Product, 2017 & 2024

U.S. Cybersecurity Market Revenue, By Product, 2017 & 2024

While the topic of cybersecurity once received perfunctory response from global governments, the scenario has undergone a drastic change today. A number of nations have increasingly begun looking for ways to protect their government agencies from malicious attacks by boosting their cybersecurity preparedness efforts. The potential of the threat is so much that in 2018, the World Economic Forum launched Global Centre for Cybersecurity to protect the world against hackers. These cyber security efforts were further magnified in late 2018 when more than 50 countries signing an international cyber security principles agreement that aims to put an end to malicious cyber-activities in peacetime – an act that is bound to significantly drive the growth prospects of cybersecurity industry.

Hefty adoption by large enterprises to fuel global cybersecurity market size

As businesses worldwide undergo a digital transformation, wherein they move the critical applications of their enterprise network onto the cloud, the issue of cybersecurity has garnered mainstream attention. The digital transition has undeniably allowed organizations to significantly improve their operating efficiencies, but has also made them vulnerable to a plethora of cyberthreats that could bring their operations to a grinding halt if they fail to manage the security risks properly. In fact, according to Telstra, over 59% organizations across Asia experience a business-interrupting cyberattack at least once a month due to inadequate cyber security measures.

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Driven by the threat potential of cyberattack more and more large enterprises are embracing cyber security solutions. Indeed, large enterprises accounted for over 60% of the global cybersecurity market share in 2017. It is also prudent to mention that 2017 was witness to one of the biggest cyberattacks ever, where the WannaCry ransomware, which affected over 400,000 machines across 150 nations, cost the world approximately $4 billion in losses. Large enterprises on an average lost over $10 million because of cyber security breaches.

Prompted by the WannaCry attack, that enabled the average cyber-attack cost to rise as much as 11%, enterprises were further encouraged to embrace more advanced security solutions. The cybersecurity market is also expected to attract sizable gains on account of the growing Bring Your Own Device (BYOD) trend, wherein businesses are allowing their employees to utilize their personal devices on the job.

How has the new U.S. national cyber strategy impacted the cybersecurity industry trends?

The United States of America has been facing consistent threats from an increasing number of highly-sophisticated malicious entities that are motivated by a whole host of different factors ranging from ideological & political interests to espionage & financial gains. The Armed Forces Communications and Electronics Association (AFCEA), in September of 2018 had pointed out that the U.S. government did not possess a comprehensive cyber security strategy leaving U.S. critical infrastructure and federal agencies extremely vulnerable to cyberattacks. In the days that followed, the Trump administration released the National Cyber Strategy, the nation’s first, fully-articulated cyber strategy in over 15 years.

Propelled by the cyber strategy, in conjunction with the rising adoption of cybersecurity solutions by an extensive number of enterprises spanning the nation, the U.S. cybersecurity industry is anticipated to crop up as one of the most prominent regional markets over 2018-2024.

It is rather overt that the global cybersecurity market is well positioned to establish itself as a lucrative investment ground. As per Global market Insights, Inc., cybersecurity industry size, driven by the growing number of cyberthreats that are frequently cropping up, is anticipated to be pegged at $300 billion by 2024.

Author NameAkshay Kedari

Two major trends impacting cooling tower market outlook, U.S. to emerge as a prime regional hub by 2025

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The robust trend of industrialization is majorly responsible for stimulating the global cooling tower market over the coming years. While the industry is largely being fed by the massive number of thermal power plants, which have been actively running to meet the growing energy demands for decades, recently the industry has been witnessing a shift with the increasing adoption of a plethora of sustainable energy sources. This has effectively replaced conventional thermal power plants, creating a lucrative growth avenue for the expansion of the cooling tower industry.

Germany Cooling Tower Market Size, By Product, 2018 & 2025 (USD Million)

Germany Cooling Tower Market Size, By Product, 2018 & 2025 (USD Million)

The cooling tower market is projected to accumulate sizable growth from this ongoing shift, which is primarily being driven by the rising consumer & environmental awareness, with sustainable power generation techniques such as cogeneration technologies at the helm. Meanwhile, as global temperatures continue to rise the market is also expected to witness increased demands from the world’s HVAC sector with different industries attempting to control internal temperature to maintain a conducive work environment for their employees as well as their equipment & machinery.

Global cooling tower market | Anti-Microbial cooling towers to witness increased adoption

Being an essential part of the heating, ventilation, & air conditioning (HVAC) systems, cooling towers have witnessed extensive capacity demands from a plethora of different sectors. While industrial cooling towers are utilized without any problems inside power plants, petrochemical facilities, petroleum refineries and other industrial facilities, other cooling tower application sectors face a major issue that may make the system a significant health risk to individuals.

The issue is a harmful lung infection called Legionnaires’ Disease. The disease is caused by the Legionella bacteria, which thrives in warm water conditions and could affect humans if they inhale the mist or water vapor containing the bacteria. While, the disease was the matter of concern back in the 1970’s, the problem still persists today. In fact, according to Becker’s Clinical Leadership & Infection Control, a study conducted in 2016 discovered that more than 84% of cooling towers in the U.S. contained Legionella.

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This has prompted many industry players to develop anti-microbial cooling towers, which contain ant-microbial additives that work on a cellular level to continuously prevent & disrupt the uncontrolled growth of such microorganisms. This advancement coupled with the ageing infrastructure & strict workplace safety rules are expected to considerably stimulate the overall cooling tower market growth over 2019-2025

Global cooling tower market | Expanding data center domain to add momentum to the industry growth

The technology cosmos is getting more concerned about the heat produced in data centers on a daily basis. These facilities require an extremely reliable system to efficiently maintain the power, cooling as well as support systems that are extremely crucial for ensuring continuous flow of information across these mission-critical facilities. Achieving close to a 100% availability or uptime at data centers has become a necessity as loss of power in data centers could cost the organization millions of dollars, thus making cooling towers extremely crucial for the future of data storage & cloud computing.

Moreover, according to the U.S. Department of Commerce, the hyperscale trend has recently taken the data center industry by a storm. Data center projects in the 150,000 sq. foot and $120 million range, are now considered small while facilities in the 600,000 to 1,000,000 sq. foot and $1 billion range are now becoming the industry norm. This significant boost in scale coupled with the ongoing rise in the number of data center facilities is expected to one of the primary growth inducing factors for the global cooling tower market in the coming years.

Speaking of the regional spectrum, it is vital to mention that the U.S. is bound to be one of the most proactive hubs for the growth of the cooling tower market. Powered by a highly favorable regulatory spectrum, U.S. cooling tower market was worth USD 250 million in 2018. In the years ahead, the U.S. cooling tower industry is anticipated to garner substantial returns, driven by the paradigm shift in the administrative policies and the robust expansion of the regional manufacturing sector.

It is quite apparent from the aforementioned trends that the global cooling tower market is primed for drawing in sizable growth over 2019-2025. Propelled by the expansion of the industrial sector and the hefty adoption of sustainable resources, the global cooling tower industry size is projected to surpass a valuation of more than $3 billion by 2025.

Author Name :Akshay Kedari