Unveiling automotive gesture recognition market in terms of the competitive landscape: technologically advanced product launches to expedite the industry growth

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Ultrahaptics’ latest launch of a new gesture technology platform, STRATOS, is creating waves of anticipation in automotive gesture recognition market. Incidentally, this platform has the ability to create haptic sensations in mid-air. In the automotive infotainment system, mid-air haptic feedback and gesture recognition technology is collectively used for making the controls more intuitive and safer. In this regard, STRATOS is likely to gain traction in automotive gesture recognition market. The increasing use of high-quality HMI (human machine interface) for reducing easier integration and faster processing modules in automobiles will also majorly boost automotive gesture recognition industry share.

U.S. Automotive Gesture Recognition Market, By Application, 2016 & 2024, (Units)
U.S. Automotive Gesture Recognition Market, By Application, 2016 & 2024, (Units)


Considering the functional benefits of infotainment systems, leading carmakers have been attempting to deploy new and advanced versions of gesture technologies. Some of the accomplishments of leading automakers that have contributed significantly toward product development have been enlisted below:

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In 2015, the well-known luxury carmaker, BMW incorporated a gesture recognition and touchscreen to its next-generation human-machine interface. This highly advanced iDrive up-gradation could also help rear passengers to command infotainment system and control ventilation and positioning through a tablet. In addition, this enhanced technology provides ease of user-friendliness for drivers and passengers to operate infotainment & navigation systems as well as smartphones. In fact, for controlling the entire gesture system, BMW used a camera mounted on the roof, which permits users to control all the features just by rotating their hand in clockwise or anticlockwise directions. In this regard, it is prudent to mention that hand authentication systems will cover over 60% share of automotive gesture recognition industry share by the end of 2024.

Jaguar Land Rover

The subsidiary of the reputed Indian automotive company, Tata Motors, Jaguar Land Rover, in 2015, collaborated with the start-up firm Ultrahaptics to develop ultrasonic free-space haptic technology. This ultrasonic gesture recognition can be used for the functioning of in-car infotainment systems. The technology creates 3D objects in mid-air so that the driver can track any action very quickly without taking his eyes off the road. The growing acceptance of such haptic control systems by various luxury car manufacturers is poised to push automotive gesture recognition market size.


The leading German automobile manufacturing company, Continental, had planned to incorporate gesture control in steering wheels in 2016. Currently, in order to operate infotainment systems, drivers are required to take their hands off the wheel. However, with Continental’s new gesture facility, the driver can minimize the distraction and improve passenger safety in a much better manner. Through the deployment of innovative human-machine interface in vehicles, automakers are looking forward to strengthening the intuitive communication between the vehicle and the driver. This new approach of Continental is likely to remove all touch-sensitive surfaces and buttons on the steering wheel. In fact, this design will help vehicle manufacturers to optimize the cost of the steering system. Continuous design innovations and system developments comprising gesture recognition system are thus slated to have a positive influence on automotive gesture recognition industry outlook.

As of now, gesture recognition is one of the upcoming research areas for automotive giants. The leading players in automotive gesture recognition market are continuously working on inventing advanced applications for making interactions convenient, natural, and easy. All in all, powered by a plethora of tech interventions in the anticipated product landscape in tandem with a dynamically charged competitive spectrum, this fraternity is overt to record commendable gains in the ensuing years. As per reliable estimates, the global automotive gesture recognition market share is slated to record a colossal CAGR of 43% over 2017-2024.

Author Name :Sunil Hebbalkar


APAC concrete admixture market to witness phenomenal gains over 2017-2024, massive infrastructure investments to drive the regional trends

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One of the most remunerative and opportunistic business spheres of today’s urbanized ecosphere, concrete admixture market is aptly defined by the changing trends of the construction industry. Admixtures have been an integral component of construction activities since ages, on grounds of its credibility to enhance durability and strength characteristics of the concrete mixtures. It is therefore no surprise that the growth of concrete admixture industry is synonymous to the robust development in the construction domain. Bearing an evidence to this correlation- in the year 2015, the overall construction spending was nearly around USD 7 trillion, while research forecasts the spending to exceed a valuation of USD 13 trillion by 2023.

U.S. Concrete Admixture Market Size, By Application, 2013 – 2024 (USD Billion)
U.S. Concrete Admixture Market Size, By Application, 2013 – 2024 (USD Billion)

A wide array of macroeconomic determinants that are closely hinged to construction domain, quite obviously, leaves a perpetual imprint on the business space. Say for instance, the demographic structure of Gulf countries has had an immense impact on construction sector, which by extension has soared up the regional concrete admixture market demand. Sources claim, the GCC belt has been one of those few regions that observed tremendous economic turnaround of sorts post the financial crisis in 2008, recording a GDP growth of approximately 24% over 2008-2013. As per an estimation put forth by Centre for Economics and Business Research, in that half a decade timeframe the population in the region had risen by almost 20%. Experts’ claim, the proportion is almost six times than that of the population growth rate in U.S., and UK. In response to the thriving population growth, there has been an extensive proliferation in the construction activities across this belt over these years, leaving the growth prospect high for concrete admixture industry.

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APAC at the vanguard of concrete admixture market:

Having procured almost 40% of the overall industry share in 2016, APAC undoubtedly is one of the lucrative avenues via which concrete admixture market players have gained tremendous monetary returns. The dominance of the regional business space can be majorly attributed to growing governmental investments in major construction projects across commercial as well as residential domains. Below mentioned are some of the extensive construction projects, which would validate why APAC stands as the most potential contender in concrete admixture market share battle:

  • Delhi Mumbai Industrial Corridor: This is the planned industrial development project between two of the largest metro cities of India. Claimed to be one of the largest projects having a valuation of USD 90 billion, it is reported to encompass 24 industrial zones. Reportedly, the project has received a major boost from India and Japan, and in all plausibility would complete by 2019 end.
  • Beijing Daxing International Airport: Once onboard by 2019, it is claimed to be world’s largest airport. With eight runways under its umbrella, the airport reportedly would serve nearly 80 million passengers annually. Not to mention, such a massive construction project undoubtedly speaks volume and has much to contribute in the regional concrete admixture industry share.

While the revenue graph of concrete admixture industry has been deemed to be rather exponential, the marketplace is also characterized by several constraints. One of the most pivotal factors that has been proving detrimental for the business expansion is limited product compatibility across unorganized construction domain. Add to it, dearth of proper trained labor is claimed to be a viable restraint in the market proliferation.  Despite these potential challenges, concrete admixture industry is likely to experience a plethora of possibilities on a global scale, given the dire need of water conservation across the globe. In terms of profitability potential, the global concrete admixture industry share is forecast to surpass USD 38 billion by 2024.

Author Name : Satarupa De

HVAC centrifugal compressors market to register sizable gains from chillers over 2017-2024, high-tech product development to characterize the industry landscape

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The escalating demand for heat pumps and chillers is one of the pivotal factors driving HVAC centrifugal compressors market. In accordance with the shifting trends toward energy efficiency, regional governments are mandating stringent regulatory norms that are likely to impact this business sphere. In order to comply with regulatory mandates, most of the giants in HVAC centrifugal compressors industry have been working to develop precise and high-quality designs. In consequence, a wide range of products that can consume less energy, use new refrigerants, and communicate more effectively may soon mark their debut in HVAC centrifugal compressors market.

Global HVAC Heat Pump Centrifugal Compressors Market, By Application, 2013-2024, (Thousand Units)
Global HVAC Heat Pump Centrifugal Compressors Market, By Application, 2013-2024, (Thousand Units)

In recent years, centrifugal chillers have come to be massively adopted across myriad application sectors, owing to their low maintenance, sustainable oil-free operation, efficiency, and low noise generation capability. In this regard, HVAC centrifugal compressors market players have been making heavy investments in launching new heat exchanger and compressor technologies. Moreover, with the help of an optimized design, many HVAC manufacturers have even successfully improved the efficiency of chillers. This has increased their demand across numerous application domains, stimulating the commercialization of HAC centrifugal compressors industry. In 2016 alone, chillers accounted for 60% of HVAC centrifugal compressors market share.

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An instance depicting the efforts put in by companies with regards to novel product development is that Of Daikin launching a new range of products in 2017. The well-known manufacturer of air conditioning systems had successfully introduced next-generation air cooled crew chillers. Its main objective behind the development of such a high quality and efficient product was to curb carbon footprints and minimize energy costs. Moreover, for achieving higher performance, reliability, and efficiencies, the company is looking forward to introducing even more sophisticated design solutions.

The emergence of new high-tech technologies such as augmented reality and IoT have considerably influenced HVAC centrifugal compressors market outlook. The implementation of IoT based facilities in refrigeration equipment has provided the credibility of remote monitoring and ease of control to users. IoT has also added benefits of easy maintenance and serviceability. Say for example, the smart connected chillers developed by Johnson Controls is one of the recent IoT based invention that has been stirring a storm in HVAC centrifugal compressors industry.

The growing awareness among the governments about the replacement of outdated refrigeration systems will also lead to a spike in product demand. For instance, recently, Department of Defense of U.S. has awarded USD 24 million to U.S. Air Force to install a new refrigeration system in the President’s official plane. The demand primarily comes on the heels of the rising need to minimize energy waste that occurs due to outdated products.

In order to extend their reach in the regional market, pivotal players in HVAC centrifugal compressors market are implementing tried-and-tested and novel growth strategies. Governmental bodies have also been offering their support, with financial backing and numerous other initiatives. With a stringent regulatory framework in place with regards to energy efficiency, HVAC centrifugal compressors market size is likely to soar to great heights in the ensuing years.

Author Name : Sunil Hebbalkar

Tartaric acid market to exceed a valuation of USD 600 million by 2024, increasing wine consumption to drive the product demand

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Endorsing itself as an intrinsic realm in winemaking process, tartaric acid market stands to gain much over the ensuing years, on virtue of its credential to maintain chemical stability of the wine. This organic acid, in fundamental terms, has been commercialized since ages, however in recent times the business space has garnered an appreciable popularity. As per experts’ opinion, a large credit of this goes to the massive wine consumption across the globe lately. Statistics claim, in 2016, wine consumption worldwide was approximately around 242 million hectoliters, an increment of almost 16 million hectoliters from what it recorded in 2000. In the same year, global tartaric acid market garnered a revenue of USD 450 million-estimates validating the perpetual impact of one on the other.

U.S. Tartaric Acid Market Size, by Type, 2013 – 2024 (USD Million)
U.S. Tartaric Acid Market Size, by Type, 2013 – 2024 (USD Million)

The reason behind U.S. to become the hotbed for tartaric acid market investors is quite obvious – the region’s expanding wine sector. According to a latest report by Wines & Vines, nearly 9,091 wineries were operational in the country in 2017.  The country also pegged the title of fourth largest wine production nation across the world with a production volume of almost 23.9 million hectoliters in 2016. These estimates vividly exhibit the growth scope of regional tartaric acid market from wine applications. In this regard, natural wine has created much of a buzz among the wine lovers on grounds of its health viability.

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As per estimates, overall wine applications witnessed a proportion of authority in global tartaric acid industry share in 2016 and is likely to continue its dominance over 2017-2024. Having said that, it is prudent to mention that potential contenders are leaving no stone unturned to explore the possibilities of this acid on other application verticals as well. In this regard, an anticipated trend of utilizing tartaric acid as an anodizing agent for corrosion protection, has generated quite a momentum in tartaric acid market. Citing a relevant instance, Airbus leading aircraft manufacturer has developed a chrome-free Tartaric Sulphuric Acid Anodizing (TSA) as an alternative to traditional chromic acid anodizing that are used in corrosion resistant process. Reportedly, on ground of its environmental viability, TSA has also received a green signal from REACH.

The utilization of tartaric acid anodizing process, as per experts’ opinion, undoubtedly falls among one of the few disruptive trends that tartaric acid industry has lately witnessed. This is validated by the increasing number of initiatives that are being undertaken along the similar lines. For instance, Aequs and Magellan Aerospace, two of the most renowned aircraft giants, few years back, signed an agreement, in a bid to expand a special TSA unit in India. Dubbed as Aerospace Processing India, this joint venture plant mainly carries out cadmium plating and TSA anodizing process for OEMs in aerospace sector. This project is also considered as a symptomatic evidence depicting the extent by which tartaric acid market penetrated the aerospace sector.

It is imperative to mention that natural tartaric acid is comparatively costlier than its synthetic counterparts. This is deemed to be one of the fundamental factors acting as a stumbling block in tartaric acid industry’s linear growth path. Add to it, with restrictive consumption of synthetic tartaric acid due to stringent regulatory framework, across a plethora of verticals including the likes of pharmaceutical, food & beverage, and wine production, the profit margin further squeezes. However, increasing consumer inclination toward heathy foods and growing commercialization of beverages having fruit flavors, is likely to widen the application opportunities of the business space over the coming years.

Author Name : Satarupa De

Fluoropolymer film market to register sizable gains from Asia Pacific over 2016-2024, construction to emerge as the most remunerative growth avenue for industry expansion

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Arkema’s decision of raising its fluoropolymer prices has lately been monopolizing all the attention in fluoropolymer film market. Keeping in line with the rising upsurge in raw material costs, Arkema recently announced that effective 1st April 2019, the company will increase the costs of its Kynar® fluoropolymer product ranges by 6% to 9% across the Asia Pacific. The price increase is also being attributed to the numerous investments that the fluoropolymer film market firm has made in compliance, capacity expansions, and research & development programs.

U.S. fluoropolymer films market size, by end-user, 2013 – 2024 (USD Million)
U.S. fluoropolymer films market size, by end-user, 2013 - 2024 (USD Million)

Arkema’s decision on the price surge is just one of the many instances that major participants in fluoropolymer film industry have been adopting of late. The change comes along the lines of the shift in strategy adoption in the major industrial spheres. Globally reputed manufacturers have been working toward producing value-added solutions that are highly customized to suit the consumer’s tastes and requirements. Endowed with an application base inclusive of construction, pharmaceuticals, transportation, industrial processing, and more from the big league, fluoropolymer film market has also evolved to be a consumer-centric business in the recent years.

How the construction sector is emerging as a lucrative ground for fluoropolymer film market

Fluoropolymers are noted for their exceptional abilities such as thermal stability, flame retardancy, weatherability – effectively, all the characteristics playing a vital role in ensuring strong and efficient construction. It thus, goes without saying that construction will account for a major proportion in fluoropolymer film market share. Fluorine-based organic polymers are widely used for the manufacturing of anti-graffiti coverings, corrosion protection material, fiberglass composites, water-repellent architectural fabrics, and more.

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Owing to their UV stability, mechanical strength, chemical resistance, weldability, and moisture resistance, they have been tagged as the go-to product for residential, industrial, and commercial construction projects. In consequence, this has had a positive impact on fluoropolymer film market growth from the construction sector. In fact, as per estimates, construction accounted for quite a major share in this business space in 2016 and is expected to grow at a CAGR of around 5% over 2016-2024. As the construction sector continues to depict an upward growth trend, fluoropolymer film industry is likely to progress with equal gusto, making it a highly profitable venture for stakeholders.

Asia Pacific: The potential hotbed for fluoropolymer film market stakeholders

Given that the construction domain is one of the most lucrative end-use sectors of fluoropolymer market, the APAC zone subsequently stands as one of the most remunerative growth grounds for fluoropolymer film industry. India and China, two of the most progressive nations of the APAC, are expected to be the most prominent revenue grounds for the expansion of fluoropolymer film market in the Asia Pacific. This can be mainly attributed to the flourishing construction sector across these countries.

As per estimates, India is anticipated to stand third in the global construction market by 2025 with a forecast size of USD 1 trillion. Indeed, this mammoth valuation can be credited to the extensive flurry of projects related to building and road construction, irrigation facilities, urban infrastructure, railways, and more. China’s construction industry has also been growing at an unprecedented pace. Undeniably, this growth commands the requirement of construction friendly material, which would gradually propel APAC fluoropolymer film market. In fact, APAC held 30% of the overall fluoropolymer film industry share in 2016 and has been forecast to witness the fastest growth by 2024.

With the recent spike in raw material demand and supply, chemical manufacturers have been upscaling their production strategies to involve high-grade tech developments. In this regard, fluoropolymer film market players have also been brought about high-cost technologies to be incorporated in the end product, that have been conceived via complex production methodologies. While this has proved to be lucrative for product sales, it has hindered the growth of fluoropolymer film industry to an extent. That is to say, new entrants have been finding it difficult to adopt the latest, exorbitant, patented manufacturing technologies. This is rather overt from the observation that in 2016, fluoropolymer film market was found to be quite price competitive.

With lack of new entrants, the business space has lately been depicting the characteristic of backward integration. Indeed, leading players have even been engaging themselves in the production and pricing strategies of fluoropolymers in order to consolidate their position the overall fluoropolymer film industry. Endorsed by a profitable end-use landscape, fluoropolymer film market is certain to fall among the more profitable verticals of the overall polymers space by 2024.

Author Name : Saipriya Iyer

Crane market to be extensively driven by product innovations and developments, oil and gas sector to witness heavy product demand

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Raimondi Cranes’ latest launch of luffing jib crane is symptomatic of the relentless efforts undertaken by crane market giants to be placed at a higher notch over their contemporaries. Given the dynamically charged intense share battle in the competitive landscape, companies have been feverishly focusing on expanding their product portfolio to stronghold their business position, as depicted from Raimondi’s new flagship crane. Dubbed as LR330, this new luffing jib crane, is claimed to be equipped with an equilateral triangular jib of a maximum length of 60 meter and weight carrying capacity of 18000 kg. Sources have also categorically stated that the Raimondi’s new luffing crane range has been specifically designed to reduce the impact of wind on the jib, thereby ensuring efficient transportation. Furthermore, the equiangular triangular jib design would also enhance numerous other operational aspects of the machine as well, cite sources. While Raimondi already holds a strong position in global crane market with a history of one and half century, the launch of LR330 would undoubtedly prove to be a milestone in its journey. Some of the other pronounced players whose contributions have been significant in proliferating crane market trends include Hitachi Sumitomo Heavy Industries Construction Crane Co, Terex Corporation, Manitowoc, Konecranes PLC, Liebherr Group, and Palfinger AG.

Europe crane market, by application, 2016 & 2024 (USD Million)
Europe crane market, by application, 2016 & 2024 (USD Million)

Konecranes PLC, for instance, one of the most renowned Finland based crane market giants, has recently made to the headline with its proposed RENTALL concept. If reports are to be relied, the company now offers premium lower capacity overhead cranes of utmost 10 tonnes for rent, providing an alternative to buying a crane. As claimed by the company officials, the new business line is all inclusive of an absolutely free service package, where Konecranes itself provides all the maintenance cost of the rented crane without any further investment from the customers. With this absolutely innovative program designed to offer maximum flexibility to the customers, Konecranes PLC seems to be on the path of empowering its stance in the overall crane market share. The RENTALL concept, reportedly, has been already rolling out at some parts of Canada and U.S., post the successful launch of the program in some of the Nordic countries like Singapore, U.K., and Australia.

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The oil & gas sector is unquestionably a lucrative application arena for crane industry. Tower cranes are extensively deployed in offshore as well as onshore oil rig sites pertaining to applications such as drill pipe lifting, casting, maintenance equipment lifting from ships and the like. The ascent in demand can be credited to the product’s exclusive feature of operating even in severe weather conditions, in addition ensuring easy moving of heavy materials across the oil platforms.  As per a recent market assessment report, oil & gas applications in the year 2016, procured almost one-fifth of the global crane industry share and is anticipated to depict similar trends over the forthcoming seven years. Driven by the fact that this particular category of cranes is largely installed in wind energy park, Europe has emerged to be one of the strong grounds for the business space. In fact, statistics depict, Europe covered almost 33% of global crane market share in 2016, augmented by the region’s hefty investment in renewable energy projects in tandem with regulatory landscape supporting the same.

Speaking of its commercialization potential at a global scale, crane market size is forecast to exceed a valuation of USD 20 billion by 2024. Despite the appreciable growth prospect, high capital investment and maintenance cost associated with the equipment are perhaps two of the major challenges that crane industry players are presently dealing with. On the other hand, tremendous development in constructional activities across emerging nations is further scaling up the demand for high-end crane system.  In the face of these two-contradictory situations, companies have been readily investing in automation of equipment, in a bid to comply with the international quality standards. With profound technological interventions in product design ensuring accurate signal collection, rapid speed calculation, and high degree of safety, crane market is expected to witness a substantial momentum over the coming years.

Author Name : Satarupa De

Beef broth market to amass discernible gains over 2017-2024, surge in the demand for healthy food products to stimulate the industry expansion

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The rising need to improve overall health in the light of the current dismal disease scenario is one of the prime factors augmenting broth market. Claimed to be the superfood of the new millennium, broth has gained considerable traction in the recent years. Companies partaking in broth industry have been striving to mass-produce broth products, vehemently proclaiming the benefits of broth consumption. These benefits fall along the lines of hydration, weight loss, anti-aging, improved immunity, and muscle protein synthesis. Recently, broth market firm Today, Bonafide Provisions made it to the headlines for its rebranded bone broth product. Indeed, in 2017, the firm’s chicken broth garnered the second position among the highest-selling products in the natural frozen entree segment. Despite a nascent category, commercial bone broth industry is likely to emerge as a viable avenue for investors.

North America Shelf Stable Broth Market, By Product, 2016 & 2024 (USD Million)
North America Shelf Stable Broth Market, By Product, 2016 & 2024 (USD Million)

Broth market is stringently controlled by a regulatory frame of reference, on account of the fact that broth manufacturing entails the involvement of meaty bones. Currently, owing to the budding nature of this business, the competitive hierarchy of broth market is marginally disorganized. Inclusive of biggies such as the Campbell Soup Company, Progresso, Paleo, and Bonafide Provisions, broth industry also acknowledges the presence of home-based producers, local food manufacturers, and a few independent SMBs. On these grounds however, analysts speculate this business sphere to be ripe for investments in the future, especially with financial backing from regional governments.

Consumer dietary choices have been increasingly inclining toward nutrition-based foods lately, a trend that is forecast to provide a feasible growth avenue for broth market stakeholders. Not to mention, another principal factor responsible for the surging broth industry size is the growing prevalence of disorders such as arthritis and leaky gut syndrome. As per the estimates provided by the Arthritis Foundation, close to 50 million adults in the U.S. had been officially diagnosed with arthritis in 2016. This number is projected to rise by 49% by 2040. In a bid to boost bone health and performance and avoid long-term medical expenses, alternative treatment methods have been gaining ground. This has essentially formed the crux of broth market, given that these products encompass pivotal ingredients such as gelatin, collagen, glutamine, and glycine.

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Broth manufactured from beef is expected to gain marginally more momentum than its poultry and veggie counterparts. This popularity may be attributed to its high nutritional content. As per the National Nutrient Database of the U.S. Department of Agriculture, a cup of beef broth contains merely 17 calories, while a veggie counterpart, say, like onion soup, contains 186 calories per cup. Likewise, a cup of beef broth also contains 2 mg niacin and 130 mg potassium. The production of beef has been on a rise across the geographies of Brazil, U.S., China, and Argentina, gradually propelling beef broth market share. In the U.S. alone, the per capita consumption for beef was more than 55 pounds in 2016. With millennials recognizing the health benefits of this elixir, beef broth industry size is predicted to surpass USD 450 million by 2024.

Despite its much-publicized benefits, the momentum of broth market has been subject to critical acclaim and has been quite a topic of debate. Most industry experts condemn the fact that broth may potentially eliminate health issues such as leaky gut syndrome. Indeed, a lot of gastroenterologists have even refused to acknowledge the disorder, attributing their reasoning to the lack of credible evidence regarding its existence. In the light of this scenario, advertising broth consumption as a miracle cure for bone and gut disorders has gained as much flak as appreciation. This has seemingly generated a slight restraint for the growth of broth market.

It needs to be acknowledged however, that its debatable status notwithstanding, broth industry has still managed to garner appreciable gains in the recent years. Irrespective of the concerns regarding its tenability for certain health issues, broth has been endorsed to be rather healthy for the immune system. Indeed, bone broth has been recognized as a nourishing beverage that provides glucosamine to the body to strengthen the bones & joints. On these grounds, alternative health outlets and health food developers have been impervious in their decision to continue manufacturing broth products. As the concept gains mass precedence in the ensuing years, aided by a strong research and clinical trial backing, broth market is likely to amass a substantial valuation by the year 2024.

Author Name : Saipriya Iyer