FOOD, NUTRITION AND ANIMAL FEED

Food enzymes market to accumulate heavy returns from the F&B sector, global industry to be characterized by facility expansion strategies over 2017-2024

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Focusing on the shifting trends toward the consumption of healthy and quality food, pivotal contenders of food enzymes market have lately been making heavy investments in the development of innovative product solutions. Taking into account the escalating business opportunities in this vertical, biotech firms have also been penetrating food enzymes industry. A recent instance justifying the same is that of Novozymes, one of the leading producers of enzymes, focusing on product innovation preferentially for food and beverage applications, for which the firm has developed technology and innovation centers across major geographies.

North America Proteases Enzymes Market, By Application, 2016 & 2024, (Kilo tons)
North America Proteases Enzymes Market, By Application, 2016 & 2024, (Kilo tons)

Novozymes’ strategy has helped core food enzymes market players realize that the establishment of innovation centers may prove highly useful to develop legally approved products. More precisely, earlier in most of the European countries, food enzymes were regulated as processing aids, however, recently, safety regulations have been set up for enzyme production and usage. On these grounds, enzyme manufacturers have been setting up new research labs to manufacture products that adhere to the standard norms. The collaborative contribution of regulatory bodies, end-users, and industry players will have significant impact on food enzymes market share.

Speaking along the same lines, recently, Archer Daniels Midland Co. commenced a new enzyme laboratory in California to provide global access to advanced research facilities for the scientific community regarding nutrition and food science. In addition to promoting R&D activities, the firm has signed on an additional agreement with Qingdao Vland Biotech Group Co., Ltd. to develop and commercialize enzymes for maintaining nutrition and health of living organisms.

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Since the last few years, the F&B sector has been witnessing a huge demand for enzymes, however, the time frame has also observed a substantial wastage of edible food. In response to this, many biotechnology companies are establishing innovation centers for developing enzymes that could tend to minimize the food wastage. For instance, a month ago, the well-known biotechnology company, Novozymes inaugurated a new Innovation and Technology Center in Turkey for producing enzymes which could help curb food waste across the MEA region.

As per estimates, last year, the F&B sector has witnessed a 9% growth owing to the increasing number of developments in the baking and brewing businesses across MEA. The data received from Bread Producers Federation of Turkey claims that 10% to 20% of loaves of daily produced bread is wasted due to the inflexibility of flatbread. In accordance, the Innovation and Technology Center plans to enhance the durability of bread and improve the crumb quality. By using newly developed enzymes, bakers will now be able to manufacture healthier and tasty bread. The increasing usage of enzymes in various bakery products will thus have a commendable impact on food enzymes industry. Indeed, estimates have it on record that food enzymes market size from bakery applications will grow at a CAGR of 8% over 2017-2024.

With the favorable involvement of biotechnology companies, food enzymes market magnates plan to develop a diverse variety of products that will help them attain appreciable gains. The development of research centers to avoid food wastage and the subsequently rising production and acceptance of qualitative consumable food are certain to help augment food enzymes market outlook in the ensuing years. As per statistics, food enzymes industry size will be pegged at a revenue of more than USD 3.6 billion by the end of 2024.

Author NameSunil Hebbalkar

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LMF-based milk fat fractions market to garner appreciable returns by 2024, rising awareness regarding the nutritional benefits of fractionated milk to expedite the global industry growth

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The last few years have witnessed milk fat fractions market gaining massive traction, specifically in the  healthcare sector, owing to the increasing concern among the masses regarding the health benefits of melted milk fractions. Melted milk categories, encompassing high melting fraction, medium melting fraction, and low melting fraction, are further classified based on their fatty acid profile. Being a critical indicator of sound health, milk fractions naturally command significance across the medical domain, the massive expansion of which will further impel this vertical. It is quite vivid that milk fat fractions industry is rather consumer-driven, as customer preferences change depending upon the richness of fatty acids in milk fat fractions.

North America Medium Melting Fractions Market, By Application, 2016 & 2024 (USD Million)
North America Medium Melting Fractions Market, By Application, 2016 & 2024 (USD Million)

Fatty acids are vital ingredient of dietary fats, preferably used in infant formulas. In fact, many food regulatory authorities recommend breastfeeding and pregnant women to consume sufficient amount of long chain fatty acids. In addition, fractions of milk fat have many other health benefits that prove advantageous in the case of inflammation, digestive disorders, diabetes, weight loss, and colon cancers. Undoubtedly, driven by this range of long-lasting health benefits, fractions have come to be prominently used in the manufacturing of numerous consumable foods, which will fuel milk fat fractions industry share.

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Fractions are liberally used in the F&B sector, depending upon its product characteristics. For instance, LMF is used to manufacture natural butter, considering its natural buttery flavor. Milk fat fraction products including MMF, HMF, and LMF provide texturing and flavoring benefits while manufacturing various consumable milk and bakery items. Quite overtly, the substantial consumption of these products subject to changing dietary patterns will massively augment the overall milk fat fractions industry trends. As per estimates, LMF based milk fat fractions industry size is poised to register a CAGR of 5.5% over 2017-2024, driven by its applications in dairy powder, confectionary, and cold spreadable butter. Additionally, LMF products also serve as vital ingredients in MMF and HMF formulation blends.

Table Number 1: Applications of various milk fat fractions

milk fat fractions market

The increasing deployment of next-generation food technologies is a major driving force fueling milk fat fractions market share. Layer crystallization for instance, is one of the prominently used technologies for the fractionation of melted milk, that helps augment the quality of the end-product post crystallization. The increasing implementation of this technology for improving the quality of milk derivatives obtained will majorly impel milk fat fractions market size.

With the rising awareness of sound health and a plethora of health benefits associated with the consumption of milk fat fractions, core industry players have been able to tap myriad growth opportunities in milk fat fractions market. Melted milk fat fractions have come to be used liberally in infant nutrition, cardiovascular disease medicinal formulation, and other inflammatory disease treatment methods. In consequence, this has led to governments and various health organizations recommending milk fat fractions as dietary supplements. Additionally, milk fact fraction contained food products cost lesser as opposed to other dietary and healthcare products, making them the most preferred choice for the consumer.

The rapidly increasing acceptance of various melting milk fractions as a primary ingredient for myriad consumables is certain to propel milk fat fractions market size, slated to register a CAGR of more than 7% over 2017-2024. Regional governments and regulatory bodies have been encouraging the masses to consume milk fractions for proper nutrition, thereby playing their part in impelling the demand for these products. Powered by a spate of modernization in existing milt fat crystallization technologies, major industry contenders are likely to amass substantial growth opportunities in the years ahead, robustly augmenting the revenue graph of milk fat fractions market.

Author NameSunil Hebbalkar

Synthetic food market to amass commendable returns via heavy demand for flavored and fragrance-based products

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With global population touted to cross alarming levels, food production has emerged to be a pivotal challenge for F&B companies. Synthetic food market, amidst a backdrop of this slightly distressing scenario, is likely to score an edge over its contemporary F&B verticals. Having been conceived in an era where changing food trends by the day is the norm, synthetic food market certainly stands to gain tremendous monetary benefits in the ensuing years.

North America Synthetic Flavour & Fragrances Food Market, By Application, 2016 & 2024 (Kilo Tons)
North America Synthetic Flavour & Fragrances Food Market, By Application, 2016 & 2024 (Kilo Tons)

The vast expanse of synthetic food industry is inherently obvious from the consumer demand for such products across multiple application arenas. Sedentary lifestyles have lately led to a mammoth spike in the requirement of ready-to-eat and ready-to-cook packaged foods. Changing diet patterns and increasing interest to consume carbonated drinks, bakery products, fried items, and dietary supplements have further led to companies manufacturing artificial additives for enhanced flavor and taste. The subsequent expansion of food additives market is certain to have a major impact on the revenue graph of synthetic food industry.

Companies partaking in this highly fragmented business space are deemed to have bright growth prospects in the years ahead, driven by the rising preference for exotic food products. Indeed, synthetic food market players have been establishing partnerships with individual distributors and SMBs to substantiate their position in this sphere. Recently for instance, Sensient Technologies Corp., one of the leading synthetic food industry firms, acquired the natural color business of GlobeNatural, the Peru-based natural food and ingredient manufacturer. The deal forms a vital part of Sensient’s ‘seed to shelf’ initiative in food colors through which it plans to expand its portfolio of natural color supply in synthetic food market.

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Incorporating processed food with a highly appealing external appearance has been making massive inroads in the food industry since the last decade. Having recognized the drill, synthetic food market firms have been going the whole hog to enhance the smell, taste, texture, and appearance of consumable food products. Say for instance, packaged ice creams have been infused with artificial flavors such as strawberry, vanilla, orange, chocolate, mango, and peach to revamp their mainstream appeal and make them more alluring for consumers.

Speaking of flavors, it is imperative to mention that the rise of gourmet restaurant chains plays a major role in influencing synthetic food industry trends. The growing penetration of myriad flavors in gourmet food production in tandem with the rising preferences for gourmet cuisines among the upper-crust consumer base are likely to extensively impact the flavor-based synthetic food market share. Indeed, the widespread deployment of artificial flavors in snacks and savories to prolong aroma and maintain product appeal is slated to propel synthetic food industry size from flavors and fragrances over 2017-2024.

Challenges to be faced in synthetic food market

Surveys indicate that a majority of the global populace, especially the younger generation enjoys food products fortified with artificial flavors and fragrances. However, it has also come to the notice that lately, the lure of good health and a disease-resistant immune system has been putting a dampener on synthetic food market demand. While scientists are conducting a slew of experiments to innovate products incorporating different tastes, color, appearance, and texture, a section of the masses has been turning a blind eye to their efforts, owing to the rising popularity of organic foods and their potential health benefits.

Consumer acceptance aside, the technicalities involved in mass-producing artificial products is another challenge synthetic food industry players would have to face. Not to mention, regulatory authorities have been constantly revising norms related to refrigerated RTE products and the incorporation of color and preservatives in food. Balancing the addition of flavors and fragrances in artificial food to maintain the taste, appearance, and salability while simultaneously following the guidelines enforced by stringent authorized agencies is proving to be quite challenging for synthetic food market participants.

Synthetic food industry, constraints notwithstanding, is still forecast to be one of the most remunerative business spaces across the food cosmos. Extensive consumer demand for flavored, fortified, processed food packs, in conjunction with the rising gap between the demand and supply of nutritious food will further drive this business landscape. As per authentic estimates, synthetic food market size is likely to surpass a valuation of USD 20 billion by 2024.

Author Name : Saipriya Iyer

APAC food protein ingredient market to garner lucrative proceeds over 2017-2024, rising demand for sports nutrition to drive industry growth

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The global food protein ingredient market, one of the most pivotal verticals of the food & nutrients industry, has been remarkably influenced by the shift toward a more health-conscious society. Growing consumer consciousness and acceptance toward the incorporation of vital nutrients in early stages have provided food protein ingredient industry players with profitable growth opportunities both in terms of value and remuneration. In fact, in terms of commercialization potential, the global food protein ingredient market was pegged at USD 17.25 billion in 2016 and is further anticipated to surpass USD 29 billion by 2024. Industry analysts deem the rising income levels, governmental backing, and evolution of fancy diet trends to have played crucial role in fortifying food protein ingredient market outlook.

U.S. Food Protein Ingredients Market Size, By Product, 2016 & 2024, (Kilo Tons)
U.S. Food Protein Ingredients Market Size, By Product, 2016 & 2024, (Kilo Tons)

Speaking along similar lines, strong scientific research studies authenticating the health benefits of proteins have also been a major factor fueling food protein ingredient industry share. That said, it is also important to mention that favorable governmental initiatives toward spreading awareness of proper protein intake have been assisting in the rising demand for food protein ingredients. An instance bearing testimony to the aforementioned fact is that of the European Food Safety Association, which has specified a daily essential protein intake for every category and age. Say for example, the protein intake range is categorized into 59g to 102g per day for women and 67g to 114g per day for men. The strict adherence to such regulations and guidelines, according to analysts, have further strengthened the market scenario.

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Considering the growth prospects of this business sphere on a global scale, it would be imperative to state the protein’s health halo has been perpetually influencing Asia Pacific food protein ingredient market share. Protein has become one of the hottest functional food ingredient that has diverted the APAC population toward healthier snacking trends. In addition, the growing popularity of high protein diets has further fortified the demand for protein ingredients from plant & animal derived protein sources including egg, meat, fish, whey, spirulina, and soy. Reports claim that rapid urbanization trends in India, Thailand, China, and Japan have set the ground for the expansion of Asia Pacific food protein ingredient industry, which is projected to cross USD 5 billion by 2024. The region is further expected to tread along a lucrative growth path on account of the increasing R&D activities and product innovation trends particularly in the sports and infant nutrition segment. On that note, reports reveal food protein ingredient market size from the sports nutrition application to amass remuneration of nearly USD 14 billion by 2024.

An instance providing substantiation to the growing product innovation trends in this business is that of Arla Foods winning an award at the 4th annual World Food Innovation Awards for its protein pouch format, recently in March 2018. The company has also strengthened its foothold in the sports nutrients market by launching a new generation of whey proteins which rapidly delivers amino acids to the muscles. Archer Daniels Midland Company (ADM) is another industry major going the whole hog to collaborate and partner with leading companies to enhance the commercial scale production of its popular ‘invisible’ soy protein. These products have witnessed overwhelming demand from the supplements and baby food sectors, in turn adding up to food protein ingredient industry expansion.

With this business space being characterized by strategic alliances and innovative product launches, it would be fair to state that food protein ingredient market will turn out to be one of the lucrative hotbeds of the food & nutrition industry in the years ahead. Indeed, with a supportive R&D spectrum and the increasing inclination toward health management, food protein ingredients market size is expected to cross 5.5 million tons by 2024 in terms of volume.

Author Name : Ojaswita Kutepatil

Protein hydrolysate for animal feed application market to derive enormous proceeds via fish protein hydrolysate over 2017-2024, collaborations and acquisition bids to characterize global industry landscape

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Thriving on the burgeoning demand for nutrient enriched and healthy animal feed products, protein hydrolysate for animal feed application market has been witnessing immense commercialization potential over the recent years. A marked increase in the consciousness regarding livestock health across the globe has further acted as a pivotal factor to have propelled the growth prospects of this steadily growing niche vertical of food, nutrition, and animal feed industry. For the record, protein hydrolysates have acquired a significance across the livestock arena, as they provide appropriate amounts of collagen and peptides which are crucial for the healthy growth of goats, swine, equine, poultries, and sheep.

U.S. Protein Hydrolysate for Animal Feed Application Market Size, By Source, 2016 & 2024, (Kilo Tons)
U.S. Protein Hydrolysate for Animal Feed Application Market Size, By Source, 2016 & 2024, (Kilo Tons)

It is quite imperative to mention that the overall protein hydrolysate for animal feed application market stakeholders have been offering a range of products including animal based protein hydrolysate, plant based protein hydrolysate, fish based protein hydrolysate, and milk based protein hydrolysate, to assist the livestock and animal rearing business space.

Concurrently, the fish protein hydrolysates have been garnering extensive popularity in the recent times. These products have encompassed the swiftly growing poultry industry owing to its rich content of calcium, fats, and protein which are vital for the growth of broilers. Apparently, the fish residues are used in cattle and poultry feed which subsequently results in delivering of healthier eggs and milk, something which has propelled the growth potential of the overall protein hydrolysate for animal feed application market.

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Considering the aforementioned aspects, it is quite obvious that fish protein hydrolysate would command a majority share of the overall revenue portfolio of this business space. In fact, as per a research report compiled by Global Market Insights, Inc., fish protein hydrolysate for animal feed application industry size is anticipated to exceed USD 320 million by the year 2024.

How acquisitions and partnerships would shape the growth dynamics of protein hydrolysate for animal feed application market in the immediate future

While elaborating further upon the upcoming trends that would influence the protein hydrolysate for animal feed application industry, it would be prudent to mention that this business space has been swamped with takeovers and collaborations in the recent past. Enumerated below are a few instances which highlight the significance of how forming robust alliances and acquisitions among prominent industry players has consequentially impacted the progression probabilities of this business sphere:

  • One of the leading protein hydrolysate for animal feed application market giant, Hofseth BioCare ASA (HBC) had forged a distribution contract with Aceto Health Ingredients GmbH to dispense its fish protein hydrolysate. Apparently, the contract lends Aceto exclusive authority to distribute HBC’s flagship salmon protein across the European Union nations. Reportedly, the Norway headquartered firm’s hydrolyzed salmon protein is regarded as a high-quality product backed up by extensive clinical findings. It is also being said that the agreement is first of its kind for HBC and would assist the firm in making its mark in this highly competitive business vertical. Needless to say, the partnership, formed in 2014, has been primarily aimed at tapping into the rapidly evolving Europe protein hydrolysate for animal feed application industry.
  • In a bid to fortify its stance in the US protein hydrolysate for animal feed application market, the Missouri based food ingredients supplier 3D Corporate Solutions has recently acquired a majority stake in BlueWave Marine Ingredients. With the rapid development in membrane technology, BlueWave is known to have manufactured fish protein hydrolysate that meets economic and organoleptic requirements of the overall protein hydrolysate for animal feed application market place. Apparently, the advanced technology developed by BlueWave would provide a robust foundation to 3D Corporate Solutions to commence its marine based protein products manufacturing. Experts have termed the latest acquisition as significant, given that it would fuel the overall US protein hydrolysate for animal feed application industry progression.

With a marked increase in technological advancements coupled with governmental initiatives to boost the livestock industry, protein hydrolysate for animal feed application market share is bound to garner extensive benefits over the estimated timeframe. In addition to this, numerous industry participants appear optimistic to invest in the regions where livestock industry has been flourishing. Moreover, the prospects of joint ventures and mergers & acquisitions seem rather apparent which would strengthen the global presence of leading market players and enhance product portfolio. As per reliable estimates, the global protein hydrolysate for animal feed application market is slated to surpass a total remuneration portfolio of USD 835 million by 2024, which reinforce the efficacy of the aforementioned declarations.

Author Name : Saif Ali Bepari

Non-alcoholic beer market to derive commendable receipts via its dynamically charged product landscape, global share to surpass USD 25 billion by 2024

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Over the past decade, the non-alcoholic beer market share has expanded at an exceptional pace courtesy a marked increase in the preference for low liquor content beverages. Moreover, the rising disposable incomes, particularly among the middle-class populace, has further boosted the growth potential of non-alcoholic beer industry. In fact, as per a research report collated by Global Market Insights, Inc., the total remuneration portfolio of the overall non-alcoholic beer market stood at USD 13 billion in 2016.

Middle East & Africa Alcohol Free Beer Market, By Material, 2016 & 2024 (USD Million)
Middle East & Africa Alcohol Free Beer Market, By Material, 2016 & 2024 (USD Million)

Concurrently, it would be prudent to mention that the worldwide per capita alcohol consumption has slumped since past few years – a factor that has encouraged prominent non-alcoholic beer market players to launch refined products. For instance, one of the foremost industry participant Heineken has recently released a new version of its flagship product, Heineken 0.0, a zero-alcohol lager with 69 calories per 33cl bottle. Apparently, the chief intention of Heineken to launch this new product is to offer the right taste of non-alcoholic beers to its consumers in Europe.

Owing to an exponential rise in health awareness and changing consumption patterns, non-alcoholic beer market share has expanded commendably in the past few years. However, there have been a few factors which have caused a considerable uneasiness across the non-alcoholic beer industry space. Apparently, one of the major obstacles to have hindered the product penetration has been the apprehension among consumers that the non-alcoholic beer is tasteless. In order to enhance the taste of alcohol-free beer, researchers around the globe, of late, have been working relentlessly to devise unique brewing methods.

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For instance, scientists at the University of Valladolid in Spain have reportedly developed a novel technique that would ensure non-alcoholic beer tastes just like the boozy version. Given that the alcohol in beer acts as a solvent for numerous aromatic compounds, it is quite a strenuous process to recover them once lost. However, the latest technique is said to comprise a semipermeable membrane that separates the two portions, a gaseous phase of aromatic compounds and a liquid phase of alcohol, from alcoholic beer. Subsequently, the gaseous phase can then be condensed, extracted, and added to alcohol-free drinks.

Concurrently, it has also been said that the latest technique demonstrates the progress in manufacturing ‘alcohol-free’ varieties of beer more palatable for the costumers. This would, in turn, assist the prominent non-alcoholic beer industry participants to focus on developing an assortment of new products in the ensuing years.

Non-alcoholic beer market to be swamped with a range of new products

With an objective to cater the growing base of health-conscious consumers, the non-alcoholic beer industry stakeholders have been reshaping their product portfolios by launching new alcohol-free beverages. Below mentioned are a few major instances of product launches which indicate the paradigm shift that is being witnessed across the non-alcoholic beer market in the recent times:

  • Following the success of its first two non-alcoholic beers, England based microbrewery St Peter’s has recently launched a third range of non-alcoholic drinks. Brewed in a similar way as a normal beer, the ‘Without’ range of beers is a rich alternative over the alcoholic one. Primarily targeted toward ale and lager drinkers, the firm now aims to cater its consumers with vegan and organic beers. Apparently, with the growing consumer appetite for more choices and quality in the alcohol-free category of drinks, the growth prospects of non-alcoholic beer market appear promising.
  • Created after two years of experimentation by brewers of Dublin, Diageo-owned Guinness has launched a non-alcoholic and full-flavored lager, Open Gate Pure Brew, in January 2018. Ostensibly, the launch reflects the company’s rising interest in low ABV and zero-alcohol beverages which have been the most profitable products for the non-alcoholic beer industry players.

With the presence of optimum sodium content and lower calories, the non-alcoholic beer market is bound to witness commendable growth over the forthcoming years. In addition to the aforementioned health benefits, alcohol-free beers consist of numerous essential micro and macro nutrients including proteins, antioxidants, B-complex vitamins, minerals, carbohydrates, and fiber. This would, in turn, expand the reach of non-alcoholic beers market across myriad geographies of the globe in the ensuing years. In terms of global profitability potential, global non-alcoholic beer market is forecast to surpass USD 25 billion by 2024.

Author Name : Saif Ali Bepari

Soluble fibers market to witness a double-digit CAGR over 2017-2024, North America to procure a major industry chunk

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Global soluble fibers market has stood as one of the major beneficiaries of the changing food habits of health-conscious and aware consumer base. With the exponentially increasing number of consumers utilizing fibers as a major ingredient in their diets, the global soluble fibers industry is indeed poised for a remarkable expansion in the ensuing years. In fact, fiber – which has since long been tagged as a vital ingredient for optimal digestive health, weight control & management, etc.– has remained protruding amid myriad breakthroughs of other ingredients in the F&B industry. Global Market Insights, Inc., reports that the soluble fibers market size for the year 2016 was pegged at USD 1.5 billion and is further anticipated to exceed USD 5.5 billion by 2024. Reportedly, North America is set to hold a major chunk in the global landscape.

Germany Soluble Fibers Market Size, by Application, 2013 – 2024 (USD Million)
Germany Soluble Fibers Market Size, by Application, 2013 – 2024 (USD Million)

Speaking along similar lines, North America with U.S. at its forefront is witnessing a phenomenal growth pertaining to the health-conscious population. Increasing awareness regarding the importance of gut health due to surging rate of digestive problems has in turn augmented demand for soluble fiber products in the region. Analysts also deem the low carb trend – that has gained mass popularity as an approach for weight loss in the region – to have fueled soluble fibers market growth. In fact, estimates claim the overall North America to have accounted for more than 25% of the global soluble fibers industry share in 2016.

On the geographical aspects, it becomes imperative to mention that Europe, with increasing demand for nutritional food products is poised to register a CAGR of 16.6% over 2017-2024. Asia Pacific soluble fibers market, on grounds of rising urban population and high density of ageing population, is set to witness y-o-y growth rate of 17% over 2017-2024.

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According to the IOM (Institute of Medicine, Washington), individuals of all ages should have an intake of 14 grams of fiber for every 1000 calories consumed to garner maximum benefits. The fiber intake range is further categorized into 25 grams and 38 grams for young women & men respectively. Despite of these standards, the 2003-2004 survey conducted by the NHANES (National Health and Nutrition Examination Survey) exhibited that only 3% of all Americans meet the recommended intake of fiber in their diets. The report also reveals that what further adds to this poor outcome is that about 67% of consumers believe that they are already getting the necessary levels of fiber in their diets.

IFIC’s 2013 Functional Food Consumer Survey found that the main reason behind the disconnect among the consumer perception and actual fiber intake is the significant amount of population that struggled with proper intake of fiber or are unaware of the fact recommended levels. What this means is consumers believed that they were taking in more fibrous products than what they actually consumed.

Despite the major difference between fiber intake recommendation and reality, the drive for consuming and incorporating more & more fiber is still prominent for several health-conscious consumers. This consumption gap vividly highlights the untapped business opportunities for the potential stakeholders to explore this fraternity.

Adding fuel to fire is the IFIC 2013’s survey result that showed majority of U.S. consumers inculcate fiber for weight management (72%) and optimal digestive health (85%). Moreover, it has also been reported that around 60% of American consumers check the ingredients list to see if it contains fiber before purchasing. The data goes on to depict the strong stance U.S. holds in the global soluble fibers market landscape.

With reference to the strategic landscape, soluble fibers market is set to witness a slew of product launches in sync with the consumer health demands. In fact, this is one of the most vital parameters anticipated to define the competitive hierarchy of this business. Cargill has already taken a step forward in this arena and has rolled out a fiber product made from whole-grain barley that promoted healthy heart. Industry experts cite more such product launches by the market players to add a renewed dynamism to the competitive landscape. For the record, some of the renowned soluble fibers market players are Tate & Lyle, Nexira, DuPont Nutrition & Health, Archer Daniels Midland Company, and Ingredion Incorporated.

Author Name : Ojaswita Kutepatil