FOOD, NUTRITION AND ANIMAL FEED

Pectin-based citrus based dietary fibers market to accrue remarkable proceeds by 2024, pharmaceutical applications to drive the industry landscape

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The growing concern among health conscious consumers towards nutritional value of food has reinforced the citrus based dietary fibers market, in conjunction with the observed rise in general consumer spending. A range of benefits such as the gelling, thickening, moisture enhancing, and water binding properties of these substances has made them suitable for processed food products such as jams, confectioneries and meat. Being sourced mostly from fruits, these are available in the nature in ample quantities and some are even potent in countering the risks associated with aging, obesity and smoking, extending the citrus based dietary fibers industry scope.

Germany Citrus Based Dietary Fibers Market, By Product, 2017 & 2024, (Kilo Tons)
Germany Citrus Based Dietary Fibers Market, By Product, 2017 & 2024, (Kilo Tons)

 

As such, substances such as pectin have found their way into various medicines and research studies aimed at treating different ailments. The advancements in healthcare technology meant for developing effective therapeutic medicines and drug delivery systems are expected to drive the global citrus based dietary fibers market, which in 2017 had garnered a valuation of over USD 1.2 billion.

Pectin as a suitable citrus based dietary ingredient for pharmaceutical applications:

Diabetes and Cholesterol

Apart from the traditional use of pectin to produce the thick, spreadable characteristic of jams, jellies and other food, the substance has been greatly accepted by medical communities for treating diabetes, high cholesterol and triglycerides. These advantages are in addition to the solubility of the fiber which helps to regulate digestion and is one of reasons due to which daily consumption of pectin-containing fruits is recommended. The citrus based dietary fibers industry has indeed garnered considerable traction on account of research institutes attempting to develop better treatment alternatives for diabetes patients. Scientists have pointed out that pectin assists in slowing down the absorption of sugars and carbs, preventing blood sugar spikes that elevate glucose intolerance and diabetes.

Reliable data shows that in 2014, the number of people worldwide who had diabetes had reached 422 million, whereas in 2015 about 1.6 million deaths were directly attribute to the disease. Diabetes is a leading cause of heart attacks, kidney failure, blindness and limp amputation, and helping to treat the same is certain to boost the citrus based dietary fibers market share from pharmaceutical applications. Further, studies have revealed that pectin, which is known to be water soluble, binds cholesterol in the gut and does not allow its absorption into the bloodstream. With drug manufacturers looking to incorporate pectin sourced from fruits and vegetables into medications for lowering cholesterol, the citrus based dietary fibers industry is set to witness augmented demand in the coming years.

Developing cancer medications

It has been established that most allopathic treatments for cancer did not consider the role of communication or signaling between cancer cells in tumor metastasis, resulting in increased development of secondary tumors in a patient’s body. In this regard, it is prudent to mention that citrus based dietary fibers market will gain traction in oncology, as modified citrus pectin has exhibited the characteristic of interfering with cancer cell signaling without hampering the path of healthy cell communications. Ongoing investigations into treatment of cancers, including colon cancer, involve the use of pectin along with other substances due to its absorption abilities. A study recently initiated is targeting the reduction of negative impacts of chemotherapy, using curcumin obtained from turmeric, packaged in a manner so as to attack only affected cells.

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The American Cancer Society has estimated that in 2018, about 97,220 new cases of colon cancer will be reported in the U.S. Presenting an innovative headway for the growth of the citrus based dietary fibers market, the development of the curcumin-based delivery system for colon cancer will be achieved by having an admixture of curcumin, pectin and chitosan weaved into nanoparticles. The nanoparticles are capable of recognizing colon cancer cells and can penetrate the cancer tissue, carrying the curcumin mixture along. As per the study, modified citrus pectin has anticancer properties and will assist in reinforcing the effects of curcumin.

The global citrus based dietary fibers industry size from pectin was pegged at a remarkable USD 850 million in 2017, and is expected to garner substantial remuneration ahead, primarily driven by the product’s demand from pharmaceutical applications. The use of food grade pectin in dietary supplements for weight loss, in food items for providing quality texture and in dairy products will further propel the citrus based dietary fibers industry share, slated to cross USD 1.5 billion by 2024.

Author Name :Pankaj Singh

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Soy-sourced lecithin market to witness augmented demand 2018-2024, cosmetics to emerge as a lucrative application sector

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Increasing preference for incorporating naturally sourced ingredients in everyday consumables has enormously proliferated the lecithin market, owing to the extensive health benefits and blending properties of these substances. Usually obtained from eggs, soybeans or sunflower seeds, lecithin can function as an emulsifier and in different products can help in treating high cholesterol. The lecithin industry has been widely associated with developing processed food products, animal feed and pharmaceutical drugs. Soy derived lecithin, particularly, has been the leading lecithin product offering a flexible, multifunctional substance which is pertinent to a number of food and industrial sectors. Being recognized by international organizations and health authorities has further endorsed various applications of the lecithin market.

U.S. Soy Lecithin Market Size, By Application, 2017 & 2024, (Kilo Tons)
U.S. Soy Lecithin Market Size, By Application, 2017 & 2024, (Kilo Tons)

 

The Food and Drug Administration (FDA) has specifically included lecithin on its list of Generally Recognized As Safe (GRAS) substances for directly adding to food and is also approved by the European Union as a food additive. Subsequently, the global lecithin market, which recorded earnings of over USD 1.65 billion in 2017, was dominated by the demand for soy lecithin which is highly suitable as a food stabilizer and an efficient source of energy. The product is very useful in stabilizing oily blends such as mayonnaise and ranch dressings, along with acting as a surfactant in processed food to allow substances to mix without clumps formation. Evidently, the lecithin industry will generate substantial remunerations from the food and beverage segment due to emulsifying property of the substance that permits consistent texture in diverse liquid-based products.

Ability of lecithin to boost bodily functions is also much hyped and has diverted tremendous attention towards the lecithin market, mostly for the efficient utilization of phospholipids present within the soy-derived substances. Researchers from Japan had proven that administration of fresh phospholipids could help to replace damaged cell membranes and reinstate the function and structure of cellular membrane, which is termed as lipid replacement therapy. The therapy has been efficacious in improving problems related to cases of fatigue, metabolic syndromes, diabetes symptoms and degenerative diseases. Lecithin is commonly found in body tissues and supplementing it through food items is certain to enhance deteriorating health conditions, denoting a critical value addition offered by the lecithin market.

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Lecithin has, over time, demonstrated its significance in a host of health and personal care products and is also used as an emollient that makes skin feel smoother by restoring hydrations. The soy lecithin market was valued at more than USD 1.1 billion in 2017, and the inclusion of the substance in cosmetics made up a sizable portion of these revenues. Reportedly, the Cosmetic Ingredient Review (CIR) Expert Panel had assessed the safety of lecithin, hydrogenated lecithin more specifically, and determined that it is suitable for use in rinse-off products. The panel also informed that lecithin could be used in leave on products in limited or controlled concentrations, supporting the lecithin market expansion into the cosmetics segment.

Essentially, addition of a natural ingredient to lower the surface tension in lotions or body oils minimizes the need for a synthetic agent, permitting the creation of more improved blend of materials and ensuring easier spread of the product. Skin care products contributed nearly 36% to the overall cosmetics industry in 2016, highlighting the importance of soy lecithin which is used as a natural emulsifier and a dispersing agent for pigments. As the substance helps chemicals to penetrate deeper into the skin and exhibits antioxidant properties that repair inflamed or irritated skin, soy lecithin is incorporated into many moisturizing screams and even few shampoos. With the rising trend of purchasing higher-end natural products in the personal care sector, the soy lecithin market could experience augmented demand from the evolving lifestyle of consumers.

The value of the beauty and personal care products segment in Europe itself had reached approx. EUR 83.4 billion (USD 96.64 billion) in 2017, signifying the immense potential for the soy lecithin industry, which caters to several international cosmetic brands. Companies such as Cargill, ADM, GIIAVA and SOYA are prominent lecithin market share contenders that aim to deliver safe, natural ingredients for use in food and beverages as well as for manufacturing effective cosmetic products. Increased awareness about healthier options and innovations in product development will further alter the lecithin industry dynamics in the years to come.

Author Name :Pankaj Singh

Unveiling vitamin ingredients market trends for food & personal care applications in terms of the product landscape: vitamin E demand to gain momentum over 2018-2024

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The upsurge in the revenue graph of vitamin ingredients market for food & personal care applications can be aptly credited to the rising healthcare awareness in addition to escalating medical expenditure. Not to mention, the growing rate of malnutrition across the globe has also contributed majorly to the expansion of this vertical. Nutrients play a key role in preventing harmful diseases and their shortage would quite overtly lead to malnutrition, especially amongst children and women. According to The World Health Organization (WHO) report 2002, more than 167 million children under the age of five years were reported to be underweight, a fact that led to the massive escalation of vitamin ingredients market for food & personal care applications.

U.S. Vitamin C Market Size, By Application, 2017 & 2024, (Kilo Tons)
U.S. Vitamin C Market Size, By Application, 2017 & 2024, (Kilo Tons)

The growing consumption of fast food amongst the urban population has contributed towards the rise of vitamin deficiencies recently. Unhealthy junk food diets contribute to more than 677,000 deaths every year in the U.S. leading to nutrition and obesity related diseases such as Type 2 diabetes, obesity, blood pressure, cancer, heart disease etc. This has, quite overtly, led to an increase in consumer awareness concerning healthier diet consumption, thereby resulting in an upsurge in the intake of dietary supplements and nutraceuticals.

Vitamin ingredients market for food & personal care applications: Vitamin A consumption trends

Vitamin A based vitamin ingredients market size for food & personal care applications was valued over $180 million in 2017. Being an essential nutrient required for preserving eye health and vision and the immune functions, vitamin A is consumed extensively on account of the rising healthcare expenditure and the growing food & beverages sector.

Another factor augmenting vitamin A market trends is the fact that the deficiency of this nutrient leads to an increase in the prevalence of diseases such as malaria, diarrhea, as well as fetal loss and preterm birth. Having identified the potential dangers of the same, dietary supplement manufacturers have been making the nutrient commercially available, enhancing the prospects of vitamin ingredients market for food & personal care applications from vitamin A.

Vitamin ingredients market for food & personal care applications: Vitamin E consumption trends

Vitamin E is exceptionally beneficial as far as skin and nutrition problems are concerned. As per medical experts, the vitamin helps in cholesterol balance, skin repair, reduced cancer risk, prevention of free radicals, and promotion of muscle strength. Driven by its incredible advantages, vitamin E market size for food applications may grow significantly at a CAGR of 3.5% over 2018-2024.

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The robust expansion of vitamin E market can also be credited to the escalating healthcare costs and the rapidly rising geriatric populace, especially across the U.S. and Japan. Given that the elderly are more susceptible to the problems of muscle loss and bad cholesterol, it goes without saying that vitamin ingredients market share for food & personal care applications from vitamin E is bound to observe a remunerative growth potential in the years ahead.

Some of the most pivotal contenders of vitamin ingredients market for food and personal care applications include the formidable BASF, DSM, Nestle, Pfizer, Lonza and Groupe Danone. Manufacturers have been focusing more on tactics such as collaborations in a bid to expand their market reach and product portfolio. Alternative production tactics are also constantly under the radar for these manufacturers, in a bid to mitigate the demand & supply imbalance.

Undeniably, vitamins are highly pivotal nutrients required by the human body for normal cell function, growth, and development. Given that the body is incapable in producing them in adequate amount, nutrient supplement manufacturers have been highly proactive with regards to producing effective alternatives to combat the rising demand. The escalating cases of vitamin deficiency, rising consumption of junk food and increase in older age population requiring preventive healthcare are certain to augment the growth of vitamin ingredients market for food & personal care applications in the years ahead, the size of which is projected to cross USD 7 billion by 2024.

Author Name :Mateen Dalal

Europe non-alcoholic wine and beer market to witness enormous gains over 2018-2024, UK to majorly drive the regional growth

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Rising prevalence of coronary diseases and heart related health risks has fueled the non-alcoholic wine and beer market, which has grown exponentially in the past few years along with improving living standards of consumers. Owing to the notable concerns of consuming excess alcohol, worldwide efforts to explore the benefits and production techniques for making alcohol-free or low-alcohol beverages, have escalated. The non-alcoholic wine and beer industry has profited form an incredible shift in preference by millennials and the disease-prone geriatric population, who wish to lower the probability of cardiovascular diseases. Compared to alcoholic beverages, studies have shown that non-alcoholic beers exhibit boosted anti-oxidants, increased Vitamin B6 and slower blood coagulation, all of which help to prevent heart conditions. Additionally, benefits such as effective stress control and suitable for consumption by pregnant women have highly endorsed the global non-alcoholic wine and beer market.

North America Non-Alcoholic Wine and Beer Market, By Product, 2013-2024, (Million Liters)
 North America Non-Alcoholic Wine and Beer Market, By Product, 2013-2024, (Million Liters)

A major cause of obesity and heart issues is unrestrained consumption of calories from beverages containing high sugar content. Boasting annual earnings of over USD 16 billion in 2017, the non-alcoholic wine and beer market consists of products with significantly less proportion of calories than the alcoholic options. Consequently, a number of institutions and national level events have been promoting less or non-alcoholic beers and wine in their demonstration portfolio to support companies that aim to brew craft beers and non-alcohol containing wines. Representing the industry penetration of the non-alcoholic wine and beer market, the Great British Beer Festival, happening every year since 1977, has recently confirmed that it will offer alcohol-free beer for the very first time that is produced by a Netherland-based craft brewer, Braxzz. The company sells both low and no-alcohol beers and the festival organizers expressed an interest due to the increasing importance of such products in the market, which has caused the sale of alcoholic drinks to decline.

Referring to 2018 statistics, the U.K. non-alcoholic beverages market grew by more than 15% over the previous two years with health-conscious consumers looking for lower-alcohol content in drinks. Aldi, a major supermarket chain, in July introduced two non-alcoholic wines in response to the upsurge in demand. These wines are said to have less than half of the calories found in other alcoholic wines and are also cheaper. With the presence of several prominent liquor producers and having one of the highest consumption rates, Europe generates huge revenues for the non-alcoholic wine and beer market and registered a demand in the excess of 1 billion liters in 2017. U.K., Germany, Ireland, France and Italy are some of the biggest consumers of alcoholic drinks and the growing intensity of health problems in these countries will encourage the development of the Europe non-alcoholic wine and beer industry.

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A number of popular brands such has Carlsberg, Heineken, Bernard Brewery, Erdinger Weibbrau, among others have dominantly stepped into the non-alcoholic wine and beer market. Seeking to capitalize on the swift expansion of the non-alcoholic wine and beer market, the world’s second largest beer producer Heineken has launched a non-alcoholic lager for the Irish market. Beer is the more preferred alcoholic beverage in Ireland having a 46% market share in 2016 and contributed close to EUR 1.7 billion to the country’s economy in the same year. The company claims that the alcohol-free lager, Heineken 0.0, has half the calories of regular beer and taster better than most other products in the category.

As the Heineken 0.0 experiences strong sales in Spain, Netherlands, Russia and many other countries, the non-alcoholic wine and beer market will undergo a significant transformation with other brands also attempting to sell health-friendly low-alcohol beverages through retail stores and ecommerce platforms. Over the past few years, researches have continuously been conducted to compare the effects of alcoholic and non-alcoholic drinks on the human body, primarily inspired by the explosion of cardiac disorders globally. A study performed on 67 men, who had diabetes or displayed three or more risk factors of heart diseases, involved observing the effect of red wine containing alcohol and one without alcohol. Interestingly, when the men drank alcohol-free red wine their blood pressure lowered down to levels which reduce the risk of heart diseases by 14% and chances of stroke by 20%.

All in all, the need for healthier drinks with enhanced antioxidants and electrolytes that can be incorporated in daily life has stimulated the non-alcoholic wine and beer industry, accentuated by disorders like liver cirrhosis, CVD and certain cancers that originate from alcohol abuse. Offering an affordable solution for people who want to socialize without consuming alcohol or those who are restricted from drinking alcohol-infused beverages, the non-alcoholic wine and beer market is anticipated to record an impressive 7.6% CAGR from 2018 to 2024.

Author NamePankaj Singh

A succinct outline of calcium phosphate market in terms of application spectrum, global industry to witness a y-o-y growth of 5% over 2018-2024

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Endowed with a widespread end-use spectrum, calcium phosphate market has been traversing along a lucrative growth path since many years. By virtue of its exceptional properties, industries such as food, pharmaceutical, agricultural, and animal feed have regarded the product as absolutely indispensable, which in consequence has prompted investors to bet big on the global calcium phosphate market. Recently Simon India Limited and EcoPhos entered into an EPC partnership to set up India’s first green field di-calcium phosphate plant in Gujarat. Reportedly, the plant would be producing 200 kilotons of DCP (di-calcium phosphate) from lower grade rock phosphate. In this ₹550 crore worth project, the animal feed phosphate provider Simon India will be aiding EcoPhos with its Engineering and Procurement services. In fact, it has also come to fore that through this MoU, both the parties are planning to establish a mutually beneficial long term relationship that would  set up many such sustainable plants over the coming years, adding a new dynamism to the calcium phosphate industry.

North America Calcium Phosphate Market, By Product, 2017 & 2024, (Kilotons)
North America Calcium Phosphate Market, By Product, 2017 & 2024, (Kilotons)

Speaking of the commercialization potential of the market, it is imperative to mention that unprecedented advancements in bio medical sector, especially in the field of orthopaedic, has significantly increased the product penetration. When it comes to synthetic bone graft substitutes, one of the most rapidly evolving categories consists of products that are based on tricalcium phosphate and calcium phosphate. Whether in the form of blocks, injectable cements, or morsels, calcium phosphate market has a proven track record of delivering effective and safe bone graft substitutes in clinical applications. Needless to mention, the unprecedented advancements in healthcare technology has tremendously boosted the market profile with newer innovations and breakthroughs.

In this regard, recently U.S. based healthcare giant Anika Therapeutics made its way to the front page with the news of receiving FDA clearance for its injectable HA (hyaluronic acid) bone void filler. According to the company, this bone repair treatment is a settable osteoconductive bone graft substitute made of calcium phosphate, that is designed to fill bone voids. As per industry experts, this new treatment indicates the promising growth opportunities for calcium phosphate industry from healthcare applications.

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Calcium phosphate marketplace is also set to amass appreciable gains from pharma sector. Historically, the compound has been extensively deployed in pharmaceutical industry as a binder or filler in some of the most commercialized hard gelatin capsules and compressed tablets, subject to its excellent compressibility and flowability. Its elemental calcium quotient and relatively lower cost undoubtedly adds up to its market value. As on today, to name some of the most widely commercialized dosage forms of calcium phosphate based drugs would include Decadron®, Sudafed®, Benadryl®, Gas-X®, and Ex-Lax®.

Despite the fact that calcium phosphate industry space has been witnessing a slew of new opportunities from the extensive profiling of applications that the compound caters to, food & beverage sector still occupies the helm in terms of global share. As per a recent market assessment report, food& beverage applications procured almost 50% of global calcium phosphate industry in 2017. A large credit of this goes to the growing consumer awareness regarding the benefits of calcium intake in developing bones, muscle nerves, and teeth. It is important to a take a note that regulatory initiatives by renowned international bodies like WHO, with regards to healthy lifestyles and food safety awareness have much to contribute in the industry share.

Without an iota of doubt, this wide application array is certain to leave a commendable impact on calcium phosphate market outlook. However, fluctuating raw material price trends and considerably limited number of phosphate reserves worldwide are two of the major factors triggering a supply demand gap in the business model. Add to it, threat of product substitute with the advancement in material science is another challenge that calcium phosphate market players are presently dealing with.  Mergers & acquisitions seem to be one of the major growth tactics adopted by companies to overcome these challenges. Numerous business divestures are launching innovative product manufacturing facilities in a collaborative approach. All in all, augmented by a plethora of transformative trends in myriad end-use domains across major topographies, calcium phosphate industry is forecast to exceed a valuation of USD 850 million by 2024.

Author NameSatarupa De

North America encapsulated flavors and fragrances market to witness phenomenal gains over 2018-2024, trending fast food culture in the region to propel the demand

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Increased utilization in numerous consumer industries has boosted the encapsulated flavors and fragrances market globally, with products being employed by businesses ranging from food and personal care to textile. An upward push to the disposable income across the world has amplified the spending on consumer goods, while raising the penchant for fast food and ready to eat meals where artificially added flavors make the food item more acceptable. The unprecedented rate of economic development has aided the rapid progression of manufacturing technologies and marketing or distribution networks, allowing for the dispersion of the encapsulated flavors and fragrances industry in a multitude of trade verticals. Owing to beneficial features such as ease of use, undesirable odor & flavor masking and effective delivery of nutrients, the encapsulated flavors and fragrances market amassed a remuneration of more than USD 6 billion in 2017.

U.S. Encapsulated Flavors and Fragrances Market, By Product, 2017 & 2024, (Kilo Tons)
U.S. Encapsulated Flavors and Fragrances Market, By Product, 2017 & 2024, (Kilo Tons)

The total population of the world has crossed 7.6 billion people as of this July, representing a massive demand for food that could prove quite lucrative for the encapsulated flavors and fragrances market. As the lifestyle and work culture keeps evolving, more people are experiencing frantic daily routines and have less time for cooking meals at home. According to statistics, worldwide around USD 570 billion is generated from the fast food segment, which is considerably higher than the entire GDP of many countries. In the U.S. alone the segment contributed USD 200 billion in 2015, with experts predicting a 2.5 percent annual growth over the next few years. With the upsurge in income, it is being observed that the focus of consumers has gradually shifted towards taste and followed by price and quality. This has created a favorable customer base for the encapsulated flavors and fragrances industry that is building up profits from over 200,000 fast food restaurants all over the U.S. The burst in technological advancement throughout diverse segments in the country has further helped the encapsulated flavors and fragrances industry’s penetration into different food categories.

A U.S. based encapsulated flavors and fragrances manufacturing company, Sensient Technology has product offerings such as sweet flavors, natural flavor extracts, beverage flavors and also fragrances for home or personal care products. Sensient’s fragrance encapsulation technology allows for controlled release of a perfume and provides a long-lasting fragrance experience, with uses in fabric care liquids, dish washers and oral care solutions besides being effective in elevating the fragrant value of perfumes. The company assures that their encapsulated flavors deliver superior flavor protection, precise flavor release and the ability to attain visual enrichment. These are sold to different sorts of food segments including ice-cream, yogurt, baked goods, ready-to-eat meals, dairy culture, carbonated and flavored drinks, among others for giving excellent taste experience to consumers.

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Elaborating the industry benefits further, encapsulated flavors are also being engineered by North American companies for better ingredient preservation of dietary supplements along with enhancing the release of nutrients and improving the product shelf life. This trend can be attributed to the growing health concerns in the region which has led to more number of people consuming fitness products and following healthy routine. Factoring in the prevalence of quick service restaurants, the availability of innovative encapsulation technology and the move towards healthy eating habits, North America accounted for more than 30% share of the global encapsulated flavors and fragrances market in 2017.

Expanding the product base and investing in advanced facilities have been critical in boosting competition within the encapsulated flavors and fragrances market. An example signifying the growth potential of the market is the inauguration of Firmenich’s new manufacturing unit in Sao Paulo, Brazil in the latter half of 2017. Firmenich is a Swiss company with superior encapsulated products such as Flexarome and Durarome Aromatic, while also trying to be a leading pioneer in the encapsulated flavors and fragrances industry. Durarome, in particular, is an innovative product maintains the fresh taste of products all through its shelf life including that of powdered soft drinks and fruit-based products like citrus and mango which are sensitive to oxidation. Firmenich aims to offer its clients better marketable products than competitors and the new facility in Brazil will serve as center for excellence for the encapsulated flavors and fragrances market in Latin America.

With key players in the encapsulated flavors and fragrances market probing at opportunities to extend their encapsulation portfolio, several application areas including cosmetics, bio nutrients and energy drinks is expected to stimulate the overall industry. The extensive popularity of artificially flavored soft drinks, easily prepared cakes and confectioneries and aromatically enriched perfumes will bolster the encapsulated flavors and fragrances market, estimated to witness 4.5% CAGR from 2018 to 2024.

Author NamePankaj Singh

Canthaxanthin market to be strongly governed by regulatory norms, animal feed sector to drive the application landscape

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Canthaxanthin market, falling under the canopy of specialty chemicals space, has been inherently influenced by the changing dynamics of animal feed additives industry.  In the year 2017, animal feed applications contributed over 40% to the overall canthaxanthin market share.  The procurement of a lion’s share is primarily due to the products’ extensive deployment in animal nutrition, particularly aquafeed as a food coloring agent.

North America Canthaxanthin Market, By Source, 2017 & 2024, (Tons)
North America Canthaxanthin Market, By Source, 2017 & 2024, (Tons)

It is prudent to mention that the government rollouts have played a pivotal role in shaping the canthaxanthin market trends in animal feed sector. The European Union is one amongst those highly regulated belts governing the efficacy and safety of this chemical.  In a recent turn of events, the European Commission and Health & Consumer Protection-Directorate General in Council Directive 70/524/EEC have legalized the use of canthaxanthin as feed additive, under a set condition. Regulation No (EC) 1831/2003 of the European Parliament has further permitted canthaxanthin’s usage as food additives.  According to the Commission Directive 2003/7/EC, the maximum canthaxanthin content in final feedstuff should be limited to 25mg/kg. Backed by similar such initiatives in pipeline authorizing the deployment of canthaxanthin in tandem with the ever-evolving animal feed additives industry, the growth prospects of canthaxanthin market seem to be humongous.

However, the opportunities though massive, are deemed to be critically governed and swayed by a strict regulatory landscape, given the product’s correlation with the nutrition matrix.

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In the year 2010, the EFSA panel on Food Additives and Nutrient Sources, further re-evaluated canthaxanthin’s safety limit as a food additive. As per the experts’ conjuncture, canthaxanthin usage as food and feed additives is unlikely to exceed the acceptable daily intake. In the Commission Regulation (EC) No 775/2008, the maximum residue limit for canthaxanthin was restricted to 5mg/kg muscle wet weight for trout and 10mg/kg muscle wet weight for salmon.  Given that the industry dynamics is widely dependent on the regulatory framework, an authorized approval by the canthaxanthin market players becomes a mandate for these chemicals to be merchandized. Reportedly, the product undergoes a demonstration phase where it is tested if it is viable and safe for the health as well as environment.

In 2015, DSM, the globally acclaimed nutrition giant, received a GRAS approval from the U.S. FDA for its Canthaxanthin supplement, Carophyll Red 10%. This breakthrough supplement claims to act as nutritive antioxidant for developing chicken embryos.  For the record, Carophyll Red had been already recognized by the European Food Safety Authority as a performance enhancer for poultry breeders. Receiving an approval from FDA further added an extra feather to its portfolio in the global canthaxanthin industry.

Speaking of competitive landscape, strategic collaboration remains the top-notch tactic undertaken by the industry players to attain technological expertise and expand the regional as well as product portfolios. In the year before last, BASF, one of the most prominent chemical industry players joined forces with Novus International to exclusively enhance its health supplement sector. Reportedly, the deal had reinforced BASF’s stance in canthaxanthin market particularly, with a lucrative consumer base. Some of the other renowned names exhibiting a strong contendership in canthaxanthin market include Zipont Chem Tech, Novepha Company, Noshly and Novus International.

One of the most anticipated trends remains the expansion of canthaxanthin industry portfolio in the dietary supplements sector. Geriatric population base in this regard will significantly influence the geographical trends of the canthaxanthin market, particularly in regions with a synonymous demographic profile.

Author NameSatarupa De